From our recent The Business of Digital: Chapter One -Currency of Talent seminar, this is a look into The Science of Team building with David Inglis (Plasticity Labs)

1. The Science of Building Happier,
Higher-Performing Teams

2. Additional Resources
Dave
Inglis
Director
of
Customer
Happiness
Tweet
us
@dave_inglis
or
@plas.city
Or
email
at
dave@plas3citylabs.com

3. What you’ll take away
• Is employee happiness important?
• A few simple ways to get started.
• Some business cases for
happiness.

4. Workplace Happiness.
Too bold?
Not according to employees…

5. We polled 487 working Canadians…
95%
believe they have a
right to be happy
94%
believe that
happiness can
be improved
92%
believe
companies
should be
investing in
happiness
85%
interested in
learning the
skills to be
happier at
work

6. 92%
Believe that companies
should be investing in the
happiness of their
employees.

7. Definition of Happiness
“The joy we feel
while striving for
our potential”
Shawn
Achor
Worlds
Leading
Expert
on
Happiness
and
Performance
Shawn joined the Board of Directors at Plasticity in 2015

8. Workplace Happiness
“The joy we collectively experience,
while striving to reach our
collective potential”
It doesn’t sound so ridiculous after all.

9. Science of Happiness
Flourish
by
Dr.
MarEn
Seligman

10. Reduced access to decision making centers
Reduced access to creativity centers
Increases our emotional reactivity
Reduced ability to focus
The Impact of Unhappiness

11. Brain Science of Happiness
Fear causes
30% reduction
in cognitive
abilities.
Amygdala
Manages
Fight or Flight

12. 30% Reduction in Resources
Imagine losing 30% of your workforce

13. Where to start?

14. If you have buy in…
It can be simple.
21 day gratitude journal activity
60% improvement on task accuracy

15. Without data…

16. Let’s Look at Data

17. Bad Data
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ANNUAL SURVEY
Employee Happiness
Bad data doesn’t tell you anything useful or help you make better decisions.

18. Good Data
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Employee Happiness - Sales
Good data helps you understand what’s causing the changes and suggest what you can
do about it.
VP of Sales Resigns
New VP of Sales Hired
Back on Track

19. Better Data
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Sales vs. Customer Service
Better data helps you understand the impact of changes over time and across multiple
groups.
Customer acquisition down
CS reps feel less overworked
Customer Acquisition growing
CS struggling to keep up

20. The Best Data
0
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Long term employee happiness
With cycles and predictions
Drill down on past events to
improve them in future cycles
Learn from data to iterate for
long term improvement
Post Christmas sales and
service dip in happiness
The best data is long term, helps you make and test predictions, and craft better policies
for continued future success.

21. Case Studies

22. Fibernetics
Case Study #1
Company type: Canadian Telco company with 300 employees in four
countries.
Refocused corporate culture towards employee and customer
happiness
New Mission Statement:
“Delivering happiness and connections daily by being awesome.”
Major rebranding highlighted customer and employee happiness.
New core values and ability to track adoption of values over 12 months.

23. Fibernetics continued
Additional Resources
Outcome:
Volatility of employee happiness reduced by half and average happiness
increased by 10%.
Four quarters of the highest percentage sales growth in company history.
Highest level of customer satisfaction in company history.
Highest customer retention in company history and overall compared to
the ENTIRE industry.

24. Who’s Tracking Happiness?
Who?
SME’s, large enterprise, cities and municipal organizations, non profits,
banks, financial institutions, tech companies, tech incubators,
international medical device companies, universities, financial services
companies, advertising agencies, marketing firms, manufacturing
facilities, international retail chains and others.

25. Connect with us
Additional Resources
facebook.com/plasEcitylabs
twiUer.com/plasEcity
hUp://linkd.in/1dejP0Y
hUp://plasEcitylabs.com

26. Additional Resources
Free culture assessment for all attendees
Email info@plasticitylabs.com and mention
the IAB seminar to receive a free 30 minute
assessment of where you place on culture
and where you can go next.