Co-creative Innovation Smartees Webinar

Guess some of
my favorite brands

Whichbrand is this?
The Boston Consulting Group, 2014

Whichbrand is this?
Market Realist, 2014

Robin Chase, 2014
Age
Rooms
Hotels
Countries
4
650,000
192
65
645,000
4400
100
93
610,000
3800
88
44
530,000
4452
92
Whichbrand is this?

What could be a future favorite?
JIBO

and develop a platform for diversity?
What’s in the mix?
How to think beyond the product

I
D
E
A
incubation
diversity
empathy
assessment

I
D
A
incubation
diversity
assessment
E
empathy

Impact
measurement
#5
E
empathy
ASHLEY@INSITES-CONSULTING.COM

Impact
measurement
#5
empathy
To develop relevant ideas and
concepts, companies need to identify with and understand the context, the
emotions and the (unarticulated) needs
of their customers.

In-sight |’in.sit|

It is theDNAof your product

How to empathizeto uncover
these insights?

You are NOT always
yourconsumer

Consumers are bad witnesses of their own behaviour

“Medicine
bottles don’t
give me any
real trouble”
IDEO, 2014

IDEO, 2014

Look at the world
like a traveler

To uncover new insights, don’t look at the many, see the ones

Non matching
is cool

Once the needs
are formulated,
validate with the many

I love discovering new neighborhoods in my city. Now that I am a parent I am rediscovering the city in a new way, but I feel limited in my mobility. I wish their was a quicker way to conquer the city together with my baby.
Urban parentsinsight

Impact
measurement
#5
D
diversity

Impact
measurement
#5
diversity
Generating ideas is the act
of connecting experiences and synthesizing new things. More is better. More diverse is better.

In ideation, quantityof ideas leads to quality

The EastgateCentre (Zimbabwe) by Mick Pearce

Look outside
your organization

Going to a lounge bar is about bonding with my friends, about sharing stories. When I can’t get the waiter’s attention to order a round of drinks, my friends feel like I’m not interested in their stories. It would be nice to have an easy way to let him/her know I want to order a drink.
Lounge insight

Internet users (per 100 people)
International Telecommunication Union, World Telecommunication/ICT Development Report and database, and World Bank estimates.

From passive ‘consumers’ to

Impact
measurement
#5
I
incubation

Impact
measurement
#5
incubation
As innovation is by nature an
iterative process, empathy and
diversity need to be an integral part
of the process, not just an ad hoc intervention. Ideas shape in time,
so does collaboration.

Ideas shapein time
NPD is an iterative process

Deep dive activities
Bottom-up activities
(Spontaneous discussions)
Matching the iterative innovation flow
Time
Intensity
48 hour activities

Impact
measurement
#5
A
assessment

Killing ideas
is not in our DNA

Context
is gold

Game of Context
Sample screeningMission statementPicture uploadConcept evaluation

SERENDIPITY
Embrace

Make room for serendipity
in your goal-setting
The Ice Hotel (Sweden)

I
D
incubation
diversity
4 principles of
Co-creative Innovation
A
assessment
E
empathy

Co-creative Innovation Smartees Webinar

Co-creative Innovation Smartees Webinar

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