Project Metal - The Facebook Five Findings (May 2010)

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Project Metal - The Facebook Five Findings (May 2010)

1. The facebook Five Finding 1 – Fans Are After Offers and Discounts. Finding 2 – Reputational Risk Is Lower Than You Think. Finding 3 – Fans are Better at Responding Than Brands. Finding 4 – The Page Is For The Fans, Not You. Finding 5 – A Brand’s Role is to Provide Good Content.