B School with a difference in Ludhiana (Punjab)

1. …B-school with a difference
SBS Campus
Chandigarh Road, Ludhiana, INDIA
Tel: 2843822-23, +91 85560-01928,29,30,32,&33
www.sbs.ac.in
www.syneticbusinessschool.in

2. Origin of SBS
Synetic Business School (SBS) gets it origin from
‘synergy’ plus ‘kinetic’.
SBS is backed by industry of Punjab as a center of
excellence in Management & Vocational education/training
SBS has strong interaction with the industry and follows a
curriculum that the corporate world demand backed by
industrial training, special personality couching, and
additional certification in Export management & English.
SBS has a full-fledged modern campus spread over 6
acres, in the industrial city of Ludhiana, Punjab that
caters primarily to business management, computer and
humanities education
SBS has a 100% placement record and from this year is
providing additional guarantees in the form of
Appointment-at-Admission, Education Loan, Earn-as-You
Learn
SBS offers Indian Universities affiliated technical, professional
2 and humanities programs

3. Areas of Interest
SBS is not merely a b-school that churns out students with paper degrees.
SBS aims to change the lives of those associated with it through offering
teaching, research, training & development and consultancy services.
These four distinct areas make a synergistic whole - where sum of parts is
greater than the whole – hence enabling live adherence to SBS name and vision.
1
Management
Education
4 Consultanc SBS Research 2
y
Executiv
e
Training
3
3

4. People Behind SBS
 SBS has been established by renowned management expert and academician
Dr. M.A. Zahir, Professor of Management & Dean (Retd.) PAU, Ludhiana as an
autonomous institute, specializing in management education, executive
training, research and consultancy. It is managed by an Educational Trust,
namely Zayn Educational Trust established in January 2003.
 SBS is professionally managed by an Advisory Board of Management#.
There are several individuals and businesses that have come forward to be
part of the SBS right from its inception and several others are showing direct
interest in the cause.
– Dr. M.A. Zahir, Professor of Management & Dean (Retd), PAU, Ludhiana*
– Mr.Rajinder Gupta, MD, Abhishek Industries Ltd (Trident Group)*
– Mr.D.L Sharma, MBA, President & ED, Vardhman Textiles Ltd, Ludhiana*
– Mr.Mann Singh, CMD, Metro Tyres Ltd, Ludhiana*
– Mr.Sanjeev Pahwa, B.Tech, MBA, MD, Ralson India Ltd, Ludhiana*
– Mr.S.K Rai, M.Tech, MD, Hero Cycles Ltd., Ludhiana
– Mr.Amjad Ali, MBA, MD, Sohrab Group of Industries, Malerkotla*
– Mr.D.V. Jindal, Professor English (Retd), Government College, Ludhiana*
– Dr. Narendra K. Rastagi, Chair & Professor, Howard University, USA.
– Mr. Nirmal Jain, CA, M D, Neva Garments Ltd (Duke Group), Ludhiana
– Mr. Mahesh Munjal, MBA, MD, Majestic Auto Ltd., Ludhiana
– Dr. Dinesh Sharma, Ph.D, Associate Professor, UMES, Maryland, USA.
– Dr. Deepak Sood, Professor, Faculty of Management, HP University, Shimla.
– Dr Kamal Nayan, MBA, Ph.D, Professor, Howard University, Washington DC, USA
– Dr. Zafar Zahir, MBA, Ph.D, Director Strategy, Saudi Telecom, Riyadh, Saudi Arabia*
– Dr. Naved Aslam, MBBS, MD, DM, Hero Heart Center, Ludhiana
There is also an independent Advisory Academic Council. To know more visit SBS website
#
*Members of Founding Executive Board of Trustees
4

5. SBS Advantage
SBS Knowledge & Soft Skills Development Model
Improved Career &
Life Prospects
Attitude
Holistic
Knowledge Skill Personality
Development
Habits
 Heavy dose of practical training: Innovative Pedagogy
- Industrial interfaces/sponsorships - Case studies and Seminars
- Industrial visits/Guest lecture series - Workshops and Management games
- Participation in live organization - Class assignments and real life
programs and Industrial visits projects
 International partnerships: Placement & Finance
- MOU - MTMI, Maryland/AIE Group, CA - Appointment letter on admission
- Tie-up with Irvine University, USA - Earn while you Learn Program
- SBS chairman in on board of various - Education Loans & Scholarships
Universities and institutes
5

6. SBS Campus
Spacious campus spread over 6.5 acres combines
the best of architecture, aesthetics and functionality
• Dedicated
campus with
focus on
business
management
education
• Amphitheatre and
large playgrounds
• State-of-the-art
computer lab with
broadband connection
• Air-conditioned stair type
class rooms
• Auditorium for Functions
• Latest teaching aids such as and Events • Library with Books and
LCD, Projector, laptops, OHP Recent Journals/Mags
6

7. Programs
UNDER GRADUATE PROFESSIONAL PROGRAMS
Affiliated to India’s largest Technical University, Punjab Technical University
 Bachelors in Business Administration (BBA)
– Duration: 3 Years Full Time
– Eligibility: 10+2 (Any stream) te
i fica
er t
na l C nglish s
Bachelors in Computer Application (BCA) e
 i t i o k en E guag
dd po
A S Lan
– Duration: 3 Years Full Time e ign
For
– Eligibility: 10+2 (Any stream)
 Bachelors in Commerce (B.Com Professional)
– Duration: 3 Years Full Time
– Eligibility: 10+2 (Any stream)
 SBS offers extensive sports facility and intra/inter- college co-curricular activities
What’s Different at SBS….All Bachelors' students go through…
 Personality Development  Languages and Grooming
7 Workshops Clinic

8. Programs
POST GRADUATE MBA PROGRAMS
Offers Dual Advantage with Dual Specialization Options
 Dual Degree Program (MBA+ PGPM) (UGC Recognized University)
– Duration: 2 Years Full Time
– Eligibility: Graduation (Any stream)
Programs…cont’d
– Specialization: Marketing Finance HRM
,
Banking Information Systems o an
nL &
Retail Operations uc atio ships ures
Ed holar Feat
Sc ther
o
– Dual Specialization: Available M an y
– Additional Certificates in Export Management, Spoken English,
Personality Development and Business Computer Applications
 Placement Letter at the time of admissions
 Fee Refund Guarantee on non-placement after successful completion of
MBA/PGPM*
PGPM is an option for those students who do not want to do Dual Degree
8 *Conditions apply

9. Synergy Institute of Management Technology and Arts
Faculty of Computers, Humanities and Arts
Associated with Guru Nanak Dev University, Amritsar*
BACHELORS IN ARTS (BA) Post Graduate Diploma in Computer
(PGDCA)
Programs…cont’d
– Duration: 3 years Full Time - Duration: 1 Year Full Time
– Eligibility: 10+2 (Any stream) - Eligibility: Graduation (Any Stream)
BACHELORS OF SCIENCE, B.SC.(IT)
– Duration: 3 Years Full Time
– Eligibility: 10+2 (Any Stream)
Post Graduate Diploma in Business Management (PGDBM)
– Duration: 1 Year Full Time
– Eligibility: Graduation (Any Stream)
What’s Different at SBS….All Students of Humanities program go through…
 Personality Development  Languages and Grooming
9 Workshops Clinic

10. Foreign Students
 SBS has students from many countries studying for bachelors and masters
progarms
 SBS offers them a homely atmosphere, great teaching climate with hostel
facility, bus service, medical insurance coverage, etc.
Edivaldo Pereira Muhangi Henry Kabareebe Elizabeth Bhaskar Dheer
BCA BBA B.Com(Prof.) BBA
10 Batch of 2012 students from India, Uganda and Angola

11. Foreign Student Counselor
 SBS has developed a system of appointing FOREIGN STUDENT COUNSELOR
from the senior students to make the stay of student comfortable and enable a
health feedback and improvement loop with the students and SBS
 The counselor for the batch 2012-13 are mentioned below
Picture-1 Picture-1 Picture-1
Loice Tony Joseph
Nationality:Ugandan Nationality:Ugandan Nationality:Ugandan
Foreign Student Foreign Student Foreign Student
Cultural Co-odinator Hostel Co-odinator Language Co-Odinator
More Nationalities and Profiles will be added in 2013 :
:
11

12. SBS Faculty
To meet its commitment of b-school with a difference, SBS imparts
education based on Real World Curriculum, with integrated approach, beyond
text books and class lectures – emphasizing on Group Discussions,
Presentations, Events, Industrial Visits, Grooming to face the ever growing
competitive world with Collaborative Performance and Balanced pedagogy.
Faculty with Excellent Academic and Industry Exposure
Full Time Faculty
 Dr. M.A Zahir: M.Com, Ph.D. Honorary Director, Chairman & Senior Professor. Having 41 years
of experience (3 years in IDBI & 40 years in teaching)
 Mr. A.A. Kathuria: M.Com, LLB, FCS, FICWA. Dy. Director (Academics & Finance) & Professor of
Finance Having 35 years of experience in industry & Teaching.
 Dr. Manudeep Kaushal: MBA, M.Phil, PhD. Associate Dean. 20 years in industry/teaching
 Dr. Harpreet Kaur: M.Com (Gold Medalist), Ph.D. Assoc. Prof. Over 5 years teaching experience
 Mr. Damapreet Singh: BBA, MBA. Assistant Professor. Students Affairs and Culture Club Lead
 Ms. Irfana Qadri: B.Sc (HS), MBA. Academic Coordinator and Lead Counsellor
 Mr. Piyush Mahajan: B.Com, MBA. Assistant Professor
 Ms. Gayatri Minocha: Bcom, Mcom, MBA, Bed
 Mr. Gurinder Singh: BCA, Applied Computing, Mcom, MBA-IT. Business Development. ,Lead Trainer for Business
Computer Applications
 Mr. Jaswinder Singh: BCA , MCA , Software Languages , Oracle , System Analysis and Designs
 Ms. Kulwinder Kaur: BCA, MCA , Visual basics , JAVA, System Software, DBMS and RDBMS
12

13. SBS Faculty…Cont’d
Visiting Faculty
 Dr. S.K. Singla – M.Sc (Stats), Ph.D. Professor & Head, Department of Business Management,
Punjab Agricultural University, Ludhiana.
 Dr. Y.P. Sachdeva - MBA, Ph.D. Professor& Head, Department of Business Management,
PAU, Ludhiana.
 Mrs. Sonal Sisodia: B.Sc., MBA (Gold Medalist), PGDHRM, UGC-NET, PhD (pursuing).
 Dr. Sandeep Kapur – MBA, Ph.D. Associate Professor, PAU, Ludhiana
 Mr. Talabgar – Labour Commissioner (Retd.), Govt. of Punjab.
 Ms. Gurpreet Kaur – B.Sc, MBA. HRD (Executive). OWM Ltd., Ludhiana
 Ms. Varsha – B.Sc, MBA. Retail Marketing Expert, Ludhiana
In addition Senior Executives/Managers/Practioners
from different manufacturing and service organizations
are regularly invited as Guest Speakers.
13