Rebranding the Librarian Profession

Rebranding the Librarian Profession: A Project of the ALA Emerging Leaders Program ,[object Object],[object Object],[object Object],[object Object],November 10, 2007 HLA Annual Conference

ALA Emerging Leaders Program ,[object Object],[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

What is the ALA Emerging Leaders Program? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

How we became ELs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

Prior to the 2007 ALA Midwinter Meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

At the Midwinter Meeting ,[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

At ALA Annual Conference ,[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

Our Project ,[object Object],[object Object],HLA Annual Conference November 10, 2007

Survey Objectives ,[object Object],[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

Examples of Past Efforts at Rebranding ,[object Object],[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

Obstacles to Rebranding ,[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

Survey Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

Results ,[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

Respondent Demographics HLA Annual Conference November 10, 2007

Respondents’ perceptions of librarians HLA Annual Conference November 10, 2007

How respondents ranked others’ perceptions of librarians HLA Annual Conference November 10, 2007

Librarians: HLA Annual Conference November 10, 2007

What 3 words describe the librarian in the digital age? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

Summary & Recommendations ,[object Object],[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

Recommendation 1 ,[object Object],[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

Recommendation 2 ,[object Object],[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

Recommendation 3 ,[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

Our Project Team HLA Annual Conference November 10, 2007

Emerging Leaders: Our Experiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HLA Annual Conference November 10, 2007

Any Questions?? ,[object Object],HLA Annual Conference November 10, 2007

Rebranding the Librarian Profession

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Rebranding the Librarian Profession