7 Transmedia Families merged with @Gestoried v1

1. 7 Transmedia Families
blueprint for the New Renaissance
merged with @GetStoried (v1.2014)
Step 1 – Audit – STORYWORLD - Adapt to the “Feel-Effect”+“Sense-Making”
Back story
+ Assets
(archives,
fundamentals,
expertise,
skills, talents,
clients,
projects,
products,…)
Step 2 – Contextualize
Framing
- Context,
selection of
sub-themes
(i.e. families,
vignettes,
scenes etc.)
- Validate your
audience
(target,
project,…)
Step 3 – Produce & Process
Reality
- Manage,
organize, plan,
check roles…
(i.e. real time,
real budget...)
- Energy back
down to doable
processes (the
right conflict)
Step 4 – Sustainability & Process
Convergence
- Energy up
with values (i.e.
eco+tech
+culture)
- Campaign(s)
- Communities
(transient
groups)
Step 5 - Release
Progress
- Manage the
spread, adapt,
evolve
- Invite, entice,
call to action,
converse,
share, enjoy,
adapt, adapt,
adapt…