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Big Data vs. standard data analysis
What we do?
• Leveraging information hidden in data by
using Predictive Analytics
• Helping you to get more from your existing
customers
Intro
How to increase revenue?
How to find new customers?
How to prolong retention?
Use-cases
• E-commerce
• CRM
• Gaming
• Other?
Big Data?
Big data is like teenage sex: everyone talks
about it, nobody really knows how to do it,
everyone thinks everyone else is doing it, so
everyone claims they are doing it...
Sales Pipeline
How to get more and spend less?
Customers are not equal
Awesome
service

I am new
here

Cancel
contract!

Getting a new customer costs 5x more
than keeping an existing one
Customer Base
VIP example
RRR
Advanced
segmentation

Retention
How to keep onetime buyers

Revenue
A/B Testing

Campaign
automation

Reach
How to find new customers

Predictive
customer
scoring

Look a like
modeling

How to sell more
Q&A
exhibition

www.futurelytics.com
marcel@futurelytics.com
@futurelytics
angel.co/futurelytics

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Marcel Láža: BigData vs. analýza "normálních" dat