5. Big Data?
Big data is like teenage sex: everyone talks
about it, nobody really knows how to do it,
everyone thinks everyone else is doing it, so
everyone claims they are doing it...
16. RRR
Advanced
segmentation
Retention
How to keep onetime buyers
Revenue
A/B Testing
Campaign
automation
Reach
How to find new customers
Predictive
customer
scoring
Look a like
modeling
How to sell more