These are the event slides for Lean Startup Melbourne 29 April 2013 - The Art of Customer Acquisition: PR, Sales, SEO, Content, PPC, Inbound

1. THE ART OF CUSTOMER ACQUISITION
PR, Sales, SEO, Content, PPC, Inbound

2. BlueChilli is a technology and software
development company that creates online web
applications and invests the software development
in online start-ups – an investment
strategy they call Venture Technology.
Amazon Web Services offers a complete set of
infrastructure and application services that enable
you to run virtually everything in the cloud: from
enterprise applications and big data projects to social
games and mobile apps.
SPONSORS

3. DEMO COMPANIES

4. BlueChilli is a technology and software
development company that creates online web
applications and invests the software development
in online start-ups – an investment
strategy they call Venture Technology.
Amazon Web Services offers a complete set of
infrastructure and application services that enable
you to run virtually everything in the cloud: from
enterprise applications and big data projects to social
games and mobile apps.
SPONSORS

5. NOTICES & THANKS
Inspire 9
for the space
Kussowski Brothers
for video recording services
@LucasKussowski
www.kussowskibrothers.com

6. DEMO COMPANIES

7. LIGHTNING TALKS
StumbleUpon
Head of Growth
Led growth @ Mitt Romney for
President
Growth Hacker
AARON GINN
The most effective growth hack I have seen

8. Photo: NOAA National Severe Storms Laboratory Collection© Charles Crouch 2009,-13 All Rights Reserved
A LIGHTNING TALK:
CAPTIVATE YOUR CUSTOMERS
Charles Crouch

9. THE
ELEVATOR
PITCH
Describe your business...
in one sentence!
Captivate new customers

10. “SO, WHAT DO YOU DO?”
Answer the question!
X
Start a conversation..

11. GOALS:
✓ Pique their couriosity
✓ What’s in it for them?

13. THIS ISN’T EASY
•Unknown Person
•Unfamiliar Offering
•Only Seconds!

14. GOOD MATERIAL
Best FeatureTop Benefit

15. DELIVERY

16. SIMPLE, CLEAR

17. ANSWER ?S WITH ?S

18. PRACTICE

19. Be ready
Conversation

20. Your Turn!
Charles Crouch
charles.crouch@mac.com
CharlesECrouch
www.charlescrouch.com

21. DISCUSSION PANEL
Kirsteene Phelan,
Australian PR and Buyer
Marketing: Etsy.com
Dion Appel,
CEO / Founder, Lifelounge
Group & Everguide
Damian Janeski,
CEO and co-founder
MyGuestlist
Alex Holmes,
Senior Customer Acquisition
Manager at Envato
James Tuckerman,
Founder and Editor in
Chief at Anthill Magazine
Hosted by Mark Sokacic – Founder

22. SPONSORS

23. WITH HELP FROM
@LucasKussowski www.kussowski.com
LSM is being filmed by Lucas Kussowski from Kussowski and will be edited and
uploaded to YouTube for all to see as well as being shared across Facebook, Twitter
and of course Meetup.
Specialising in Social Media Content Creation and Infrastructure which involves the production of a single or
series of marketing/promotional videos Feel free to say hello after the conference has ended and get yourself a
good deal J
Helping startups find startup spaces, like the one you’re in
Inspire9.com

24. DEMO PIT
Check out the startups in the Demo Pit
Register your interest to take part in the demo pit at our next event
on Lean Startup Melbourne Meetup group

25. MAKE LEAN STARTUP MELBOURNE
BETTER
Fill out the Lean Startup Melbourne Survey