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The	
  Global	
  Demand	
  for	
  African	
  Students	
  
A	
  World	
  of	
  Opportunity	
  for	
  Africa	
  
	
  
Ben	
  Glover	
  –	
  EMEA	
  Regional	
  Director	
  
Ron	
  Sibert	
  –	
  Africa	
  Business	
  Development	
  Director	
  
The	
  Graduate	
  Management	
  Admission	
  Council	
  
Programs	
  (by	
  location)	
  with	
  recruiting	
  efforts	
  	
  
in	
  AFRICA	
  for	
  GME	
  Applicants	
  	
  

2013	
  

Africa-­‐based	
  programs	
  
13	
  
APAC	
  
2	
  
Europe	
  
12	
  
United	
  States	
  
4	
  
Total	
  number	
  of	
  programs	
  recruiting	
  in	
  AFRICA	
  
31	
  
Source:	
  GMAC	
  Application	
  Trends	
  Survey,	
  2012	
  and	
  2013	
   reports	
  
	
  

2012	
  

13	
  
2	
  
10	
  
10	
  
36	
  
Shifts in Student Age Populations
Worldwide	
  Change	
  
(2010	
  to	
  2030):	
  
+	
  41	
  million	
  

Projected Change in # of 20-29 Year Olds from 2010

+	
  5	
  million	
  

10%	
  

North	
  America	
   +	
  5	
  million	
  
La8n	
  America	
  

0%	
  

-­‐	
  29	
  million	
  

Asia	
  
-­‐10%	
  

-­‐20%	
  

-­‐	
  28	
  million	
  

Europe	
  
-­‐30%	
  

2010	
  

2015	
  

Source:	
  US	
  Census	
  Bureau	
  InternaLonal	
  database	
  

2020	
  

2025	
  

2030	
  
ShiYs	
  in	
  Student	
  Age	
  PopulaLons	
  
	
  
	
  
%	
  change	
  in	
  #	
  of	
  20-­‐29	
  year	
  olds	
  from	
  2010	
  by	
  region	
  
60%	
  

Worldwide	
  Change	
  
(2010	
  to	
  2030)	
  	
  
+4%	
  

Africa,	
  +49%	
  

50%	
  
40%	
  
30%	
  
20%	
  
10%	
  

LATAM,	
  +4%	
  

0%	
  

Asia,	
  -­‐4%	
  

-­‐10%	
  
-­‐20%	
  
-­‐30%	
  

Europe,	
  -­‐23%	
  
2010	
  
2011	
  
2012	
  
2013	
  
2014	
  
2015	
  
2016	
  
2017	
  
2018	
  
2019	
  
2020	
  
2021	
  
2022	
  
2023	
  
2024	
  
2025	
  
2026	
  
2027	
  
2028	
  
2029	
  
2030	
  
Tui8on	
  Assistance	
  Programmes	
  
Percentage	
  of	
  Programmes	
  Offering	
  Tui8on	
  Assistance	
  in	
  2013	
  

96%	
  

Full-­‐Time	
  2-­‐Year	
  MBA	
  
Full-­‐Time	
  1-­‐Year	
  MBA	
  

93%	
  

Flexible	
  MBA	
  

93%	
  
90%	
  

Master	
  in	
  Management	
  
Master	
  of	
  Accoun8ng	
  

87%	
  

Master	
  of	
  Finance	
  

86%	
  
65%	
  

Part-­‐Time	
  MBA	
  
Execu8ve	
  MBA	
  
Online	
  MBA	
  
Source: GMAC Application Trends Survey 2013

57%	
  
52%	
  
Percentage	
  of	
  programmes	
  
Scholarship	
  Awards	
  by	
  Programme	
  Type	
  
Scholarship Awards, 2013
% Programs Offering Scholarships

Average % of Student Recipients

Master in Management

87%

23%

Full-Time Two-Year MBA

43%

Full-Time One-Year MBA

Online Distance MBA
Executive MBA
Source: GMAC Application Trends Survey 2013

76%

26%

Master of Accounting

Part-Time MBA

82%

39%

Master of Finance

Flexible MBA

83%

69%

37%

66%

21%
48%

18%
13%

33%
33%
25%
Forms	
  of	
  Assistance	
  by	
  Programme	
  Type	
  
Percentage of Programs Offering Tuition Assistance, by Type of Funding,
2013*
76%
33%

MiM, MAcc and Mfin
(combined)

18%
5%

Scholarships	
  

14%
48%

Assistantships	
  

21%
11%
6%
13%

Professional MBA
(combined)

Fellowships	
  
S8pends	
  

82%

Reduced	
  
tui8on	
  

39%
Full-Time MBA (combined)

24%
16%
14%
0%	
  

50%	
  

Percentage of programs
*Percentages do not sum to 100 due to multiple selections.
Source: GMAC Application Trends Survey 2013

100%	
  
Africa-­‐Focused	
  Graduate	
  Opportuni8es	
  
•  MasterCard	
  Fellowship	
  
•  Harambe	
  Entrepreneur	
  Alliance	
  
•  Stanford	
  Africa	
  MBA	
  Fellowship	
  
•  FoundaLon	
  for	
  African	
  Leadership	
  in	
  Business	
  
•  Rio	
  Tinto	
  
African	
  Student	
  Study	
  Des8na8on	
  Preferences	
  
Scores	
  Sent	
  by	
  African	
  Citizens
TY2009
School	
  Country
Scores	
  Sent
1.	
  	
  	
  	
  	
  United	
  States
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  11,037
	
  
2.	
  	
  	
  	
  	
  United	
  Kingdom 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1,687
	
  
3.	
  	
  	
  	
  	
  South	
  Africa
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1,133
	
  
4.	
  	
  	
  	
  	
  Canada
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1,048
	
  
5.	
  	
  	
  	
  	
  France
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  595
	
  
6.	
  	
  	
  	
  	
  Kenya
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  383
	
  
7.	
  	
  	
  	
  	
  Egypt
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  262
	
  
8.	
  	
  	
  	
  	
  Spain
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  142
	
  
9.	
  	
  	
  	
  	
  Switzerland
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  111
	
  
10.	
  	
  	
  Australia
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  90
	
  
17,051
Total	
  Scores	
  Sent

TY2013
%
School	
  Country
Scores	
  Sent
64.73% 1.	
  	
  	
  	
  	
  United	
  States
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  8,294
	
  
9.89% 2.	
  	
  	
  	
  	
  Canada
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1,488
	
  
6.64% 3.	
  	
  	
  	
  	
  South	
  Africa
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1,178
	
  
6.15% 4.	
  	
  	
  	
  	
  United	
  Kingdom 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1,138
	
  
3.49% 5.	
  	
  	
  	
  	
  France
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  728
	
  
2.25% 6.	
  	
  	
  	
  	
  Kenya
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  380
	
  
1.54% 7.	
  	
  	
  	
  	
  Egypt
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  249
	
  
0.83% 8.	
  	
  	
  	
  	
  Spain
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  178
	
  
0.65% 9.	
  	
  	
  	
  	
  Netherlands
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  91
	
  
0.53% 10.	
  	
  	
  Switzerland
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  79
	
  
100% Total	
  Scores	
  Sent
14,375

%
57.70%
10.35%
8.19%
7.92%
5.06%
2.64%
1.73%
1.24%
0.63%
0.55%
100%
The	
  Situa8on	
  in	
  Africa	
  
•  African	
  college	
  graduates	
  report	
  being	
  
uncomfortable	
  with	
  career	
  prospects	
  
•  Shortage	
  of	
  domesLc	
  management	
  talent	
  	
  
•  African	
  graduate	
  management	
  candidates	
  are	
  in	
  
short	
  supply	
  
§  GMAT	
  score	
  lag	
  of	
  African	
  examinees	
  
§  Preparedness	
  NOT	
  capability	
  is	
  the	
  issue	
  

•  PreparaLon	
  and	
  awareness	
  to	
  increase	
  the	
  pool	
  
	
  
 	
  PreparaLon
Amount	
  of	
  Time	
  Spent	
  Preparing	
  for	
  the	
  GMAT	
  
by	
  African	
  Respondents	
  

The	
  majority	
  of	
  African	
  
examinees	
  (54%)	
  study	
  
between	
  one	
  and	
  six	
  
weeks	
  for	
  the	
  GMAT	
  
	
  
On	
  average,	
  they	
  
prepare	
  slightly	
  less	
  
than	
  their	
  global	
  peers	
  	
  

Source:	
  2011	
  mba.com	
  ProspecLve	
  Students	
  Survey,	
  GMAC	
  

27%	
  

27%	
  

18%	
  
11%	
  

12%	
  

5%	
  
Did	
  not	
   Less	
  than	
  
prepare	
  in	
   one	
  week	
  
advance	
  

One	
  to	
  
three	
  
weeks	
  

Four	
  to	
  six	
   Seven	
  to	
   Ten	
  weeks	
  
weeks	
   nine	
  weeks	
   or	
  more	
  
Key	
  things	
  to	
  know	
  about	
  the	
  GMAT®	
  Exam	
  
•  What	
  makes	
  it	
  different	
  from	
  tradiLonal	
  tests?	
  
§  Computer	
  AdapLve	
  
§  Higher	
  order	
  reasoning	
  

•  What	
  makes	
  preparaLon	
  different?	
  
§  Time	
  
§  Focus	
  
§  Effort	
  
What	
  is	
  the	
  prepara8on	
  8me	
  investment?	
  	
  
GMAC	
  Africa	
  Pipeline	
  Advisory	
  Group	
  
2013	
  ParLcipants	
  Represented:	
  
•  Booth	
  GSB	
  (University	
  of	
  Chicago)	
  
•  Fuqua	
  Business	
  School	
  (Duke	
  University)	
  
•  Global	
  Business	
  School	
  Network	
  (gbsn)	
  
•  Lagos	
  Business	
  School	
  
•  Stanford	
  Graduate	
  School	
  of	
  Business	
  
•  Strathmore	
  Business	
  School	
  
•  Vanderbilt	
  (University	
  of	
  Tennesee)	
  
•  The	
  Wharton	
  School	
  (University	
  of	
  Pennsylvania)	
  
Key	
  APAG	
  Recommenda8ons	
  
•  PromoLng	
  awareness/value	
  of	
  GME	
  
•  Undergraduate	
  Career	
  Development	
  Programmes	
  
§ 
§ 
§ 
§ 

GMAT	
  PreparaLon	
  included	
  
GMAT	
  exam	
  as	
  exit/capstone	
  
GSB	
  and	
  corporate	
  support	
  via	
  voucher	
  
Mobile	
  access	
  to	
  prep	
  materials	
  

•  GME-­‐Corporate	
  Internship	
  CollaboraLve	
  
•  Engagement	
  via	
  Social	
  Networks	
  w/messaging	
  

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Global Demand for African Students

  • 1. The  Global  Demand  for  African  Students   A  World  of  Opportunity  for  Africa     Ben  Glover  –  EMEA  Regional  Director   Ron  Sibert  –  Africa  Business  Development  Director   The  Graduate  Management  Admission  Council  
  • 2. Programs  (by  location)  with  recruiting  efforts     in  AFRICA  for  GME  Applicants     2013   Africa-­‐based  programs   13   APAC   2   Europe   12   United  States   4   Total  number  of  programs  recruiting  in  AFRICA   31   Source:  GMAC  Application  Trends  Survey,  2012  and  2013   reports     2012   13   2   10   10   36  
  • 3. Shifts in Student Age Populations Worldwide  Change   (2010  to  2030):   +  41  million   Projected Change in # of 20-29 Year Olds from 2010 +  5  million   10%   North  America   +  5  million   La8n  America   0%   -­‐  29  million   Asia   -­‐10%   -­‐20%   -­‐  28  million   Europe   -­‐30%   2010   2015   Source:  US  Census  Bureau  InternaLonal  database   2020   2025   2030  
  • 4. ShiYs  in  Student  Age  PopulaLons       %  change  in  #  of  20-­‐29  year  olds  from  2010  by  region   60%   Worldwide  Change   (2010  to  2030)     +4%   Africa,  +49%   50%   40%   30%   20%   10%   LATAM,  +4%   0%   Asia,  -­‐4%   -­‐10%   -­‐20%   -­‐30%   Europe,  -­‐23%   2010   2011   2012   2013   2014   2015   2016   2017   2018   2019   2020   2021   2022   2023   2024   2025   2026   2027   2028   2029   2030  
  • 5. Tui8on  Assistance  Programmes   Percentage  of  Programmes  Offering  Tui8on  Assistance  in  2013   96%   Full-­‐Time  2-­‐Year  MBA   Full-­‐Time  1-­‐Year  MBA   93%   Flexible  MBA   93%   90%   Master  in  Management   Master  of  Accoun8ng   87%   Master  of  Finance   86%   65%   Part-­‐Time  MBA   Execu8ve  MBA   Online  MBA   Source: GMAC Application Trends Survey 2013 57%   52%   Percentage  of  programmes  
  • 6. Scholarship  Awards  by  Programme  Type   Scholarship Awards, 2013 % Programs Offering Scholarships Average % of Student Recipients Master in Management 87% 23% Full-Time Two-Year MBA 43% Full-Time One-Year MBA Online Distance MBA Executive MBA Source: GMAC Application Trends Survey 2013 76% 26% Master of Accounting Part-Time MBA 82% 39% Master of Finance Flexible MBA 83% 69% 37% 66% 21% 48% 18% 13% 33% 33% 25%
  • 7. Forms  of  Assistance  by  Programme  Type   Percentage of Programs Offering Tuition Assistance, by Type of Funding, 2013* 76% 33% MiM, MAcc and Mfin (combined) 18% 5% Scholarships   14% 48% Assistantships   21% 11% 6% 13% Professional MBA (combined) Fellowships   S8pends   82% Reduced   tui8on   39% Full-Time MBA (combined) 24% 16% 14% 0%   50%   Percentage of programs *Percentages do not sum to 100 due to multiple selections. Source: GMAC Application Trends Survey 2013 100%  
  • 8. Africa-­‐Focused  Graduate  Opportuni8es   •  MasterCard  Fellowship   •  Harambe  Entrepreneur  Alliance   •  Stanford  Africa  MBA  Fellowship   •  FoundaLon  for  African  Leadership  in  Business   •  Rio  Tinto  
  • 9. African  Student  Study  Des8na8on  Preferences   Scores  Sent  by  African  Citizens TY2009 School  Country Scores  Sent 1.          United  States                    11,037   2.          United  Kingdom                        1,687   3.          South  Africa                        1,133   4.          Canada                        1,048   5.          France                                595   6.          Kenya                                383   7.          Egypt                                262   8.          Spain                                142   9.          Switzerland                                111   10.      Australia                                    90   17,051 Total  Scores  Sent TY2013 % School  Country Scores  Sent 64.73% 1.          United  States                        8,294   9.89% 2.          Canada                        1,488   6.64% 3.          South  Africa                        1,178   6.15% 4.          United  Kingdom                        1,138   3.49% 5.          France                                728   2.25% 6.          Kenya                                380   1.54% 7.          Egypt                                249   0.83% 8.          Spain                                178   0.65% 9.          Netherlands                                    91   0.53% 10.      Switzerland                                    79   100% Total  Scores  Sent 14,375 % 57.70% 10.35% 8.19% 7.92% 5.06% 2.64% 1.73% 1.24% 0.63% 0.55% 100%
  • 10. The  Situa8on  in  Africa   •  African  college  graduates  report  being   uncomfortable  with  career  prospects   •  Shortage  of  domesLc  management  talent     •  African  graduate  management  candidates  are  in   short  supply   §  GMAT  score  lag  of  African  examinees   §  Preparedness  NOT  capability  is  the  issue   •  PreparaLon  and  awareness  to  increase  the  pool    
  • 11.    PreparaLon Amount  of  Time  Spent  Preparing  for  the  GMAT   by  African  Respondents   The  majority  of  African   examinees  (54%)  study   between  one  and  six   weeks  for  the  GMAT     On  average,  they   prepare  slightly  less   than  their  global  peers     Source:  2011  mba.com  ProspecLve  Students  Survey,  GMAC   27%   27%   18%   11%   12%   5%   Did  not   Less  than   prepare  in   one  week   advance   One  to   three   weeks   Four  to  six   Seven  to   Ten  weeks   weeks   nine  weeks   or  more  
  • 12. Key  things  to  know  about  the  GMAT®  Exam   •  What  makes  it  different  from  tradiLonal  tests?   §  Computer  AdapLve   §  Higher  order  reasoning   •  What  makes  preparaLon  different?   §  Time   §  Focus   §  Effort  
  • 13. What  is  the  prepara8on  8me  investment?    
  • 14. GMAC  Africa  Pipeline  Advisory  Group   2013  ParLcipants  Represented:   •  Booth  GSB  (University  of  Chicago)   •  Fuqua  Business  School  (Duke  University)   •  Global  Business  School  Network  (gbsn)   •  Lagos  Business  School   •  Stanford  Graduate  School  of  Business   •  Strathmore  Business  School   •  Vanderbilt  (University  of  Tennesee)   •  The  Wharton  School  (University  of  Pennsylvania)  
  • 15. Key  APAG  Recommenda8ons   •  PromoLng  awareness/value  of  GME   •  Undergraduate  Career  Development  Programmes   §  §  §  §  GMAT  PreparaLon  included   GMAT  exam  as  exit/capstone   GSB  and  corporate  support  via  voucher   Mobile  access  to  prep  materials   •  GME-­‐Corporate  Internship  CollaboraLve   •  Engagement  via  Social  Networks  w/messaging