1. Time for Mobile is now! Inan Aras Industry Manager Mobile

2. Human?

3. Check this out!

4. Mobile Ad Formats: Search – New UI

5. 4 Mobile Ad Formats: Search (video) 2 1 Site-Links Click-to-call 3 Hyperlocal Click-to-download 5

6. Mobile Ad Formats: Search – Location Extensions Location Extensions with Multiple Addresses on GMM

7. Mobile Ad Formats: Search - Product Extensions

8. Mobile Ad Formats: Display – AdMob (video) Display Ads Video Display Ads Canvas Video Audio Web iTunes Maps App Store Call Social Media Interactive Video Animated GIF Multi-Panel Scrolling Canvas Expandable 8 8

10. Relevant?

11. Mobile Internet isgrowingfasterthanDesktop Internet did in thebeginning Usage Datenverkehr TB/Monat GAP 8 Years 2009* 2001 2003 2007 2008 2002 2004 2005 2006 2000 2009 2011* 2013* 2012* 2010* In the next years there will be more Users using the internet via mobile devices than via desktop PCs. Quelle: adapted from Ovum Estimates, Morgan Stanley Research 2009, *Forecast

12. 10% 12

13. Video Tesco & AXA

14. 14 But businesses are not keeping up with demand