My presentation from Search Fest SEMPDX 2013 talking about content promotion and growing your brand via Pinterest.

1. Growing Your Brand With
Matt Siltala, President
matt@avalaunchmedia.com
@Matt_Siltala

2. What Is A Typical User?
@Matt_Siltala

3. @Matt_Siltala

4. @Matt_Siltala

5. Not What You Might Think
@Matt_Siltala

6. BOTH
@Matt_Siltala

7. Yes, this is my FIL’s Page
@Matt_Siltala

8. @Matt_Siltala

9. @Matt_Siltala

10. @Matt_Siltala please send me
a link to that amazing
explanation of Social Media!
#SearchFest
@Matt_Siltala

11. Grow Your Brand
@Matt_Siltala

12. WHY DOES WORK?
@Matt_Siltala

13. Because Images Spark Emotion
@Matt_Siltala

14. For Example
@Matt_Siltala

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16. AND
@Matt_Siltala

17. @Matt_Siltala

18. Average attention span of a
human is 8 seconds in 2012,
and an image only takes one
second or less to consume.
@Matt_Siltala

19. How Do I Use
To Grow My Brand?
@Matt_Siltala

20. Infuse Personality
-Naming of Boards
-Descriptions
-Know your Audience
-Have a Theme
-Tell a Story with your Brand
-Be the Expert
Tweet: Infuse brand personality to Pinterest
by board naming, descriptions, having a
theme, telling story, and being the expert @Matt_Siltala

21. For the Geeks
@Matt_Siltala

22. Social Savvy Brand
-Things You Can See Out Of A Plane
-Art That Customers Have Done
@Matt_Siltala

23. Express Brand Through
Popular Categories
-how crafts are done with sharpies
-home décor ideas using sharpies
@Matt_Siltala

24. Creative Ways To Get People
To Use Your Products
Drive Sales – How? People need to buy
duct tape to do the crafts they pinned.
@Matt_Siltala

25. @Matt_Siltala

26. Tweet: Pinning gives the best
opportunity to go viral vs
uploading #SearchFest
@Matt_Siltala

27. Tweet: Always rename your
images that you upload
to Pinterest #SearchFest
@Matt_Siltala

28. Tweet: Pin from a variety of
sources as opposed to one
specific site #SearchFest
@Matt_Siltala

29. Tweet: After you upload an
image you should edit your pin
to add a link #SearchFest
@Matt_Siltala

30. Tweet: Users hate
long descriptions on
Pinterest #SearchFest
@Matt_Siltala

31. @Matt_Siltala

32. Tweet: Comment, Like, and
re-pin other peoples images.
#SearchFest
@Matt_Siltala

33. Tweet: Make the board
names keyword rich
#SearchFest
@Matt_Siltala

34. @Matt_Siltala

35. Tweet: Mat has the MOST
adorable looking son!
#SearchFest
@Matt_Siltala

36. Tweet: Pinterest Image Optimization graphic
#SearchFest http://bit.ly/UEoC0L
@Matt_Siltala

37. - Case Studies
@Matt_Siltala

38. •Pinterest single-handedly forced Rod Works into launching a
web store.
@Matt_Siltala

39. •Enter a blogger named Lindsay
who wrote a blog post on
October 31, 2011 showcasing a
rod from Rod Works.
@Matt_Siltala

40. •The picture was pinned to Pinterest and then re-pinned
over and over. Someone mentioned that the rod could
be purchased at Rod Works. See
http://pinterest.com/search/?q=picture+rod
•The problem was that Rod Works did not have an
online store...yet
@Matt_Siltala

41. •Rod Works was literally bombarded
by Pinterest users into opening their
online store in February 2012.
“We got emails daily for months from Pinterest users, so we eventually opened
up our online store in February. We quickly sold hundreds of the frame rods
and now sell many other unique items daily.”
~Rod Works
@Matt_Siltala

42. •StumbleUpon traffic results average “time on site” of just
about 10 seconds.
•Pinterest traffic results in an average time on page of just
about 10 minutes, with an average page visit of about 5
pages!
•Thanks to BuildDirect for the stats
@Matt_Siltala

43. Any SEO Benefits?
@Matt_Siltala

44. @Matt_Siltala

45. @Matt_Siltala

46. @Matt_Siltala

47. Tools To Grow Your Brand
• Content
• Products
• Influencers
• Trends
• Measure
• Monitor @Matt_Siltala

48. Where to mine for Content ideas
Etc. etc. etc
@Matt_Siltala

49. Tweet: Use Google Suggest to stay on top of
content ideas for Pinterest #SearchFest
@Matt_Siltala

50. Real Time “Alerts”
@Matt_Siltala

51. Know The Moment Someone Pins
Tweet: Use @PinAlerts to know the moment
someone pins something from your site
#SearchFest @Matt_Siltala

52. @Matt_Siltala

53. @Matt_Siltala

54. Grow By Finding Influencers
Tools for finding out how powerful a Pinterest user is:
• PinReach
• PinPuff
@Matt_Siltala

55. @Matt_Siltala

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57. Measure
Great for finding Trends, Hot Categories, Pinners etc
• Pinerly
http://pinerly.com/pinalytics
@Matt_Siltala

58. @Matt_Siltala

59. Other Free Facts and Tricks
http://pinterest.com/source/YOURWEBSITE.com
If you haven’t already heard...this is the place to find out if
anyone is pinning anything from your site...or your competitor’s
site. :)
@Matt_Siltala

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68. Tweet: @Matt_Siltala & @W2Scott
gave
THE most awesome session at
#SearchFest
@Matt_Siltala

69. Thank You!
Matt Siltala, President
matt@avalaunchmedia.com
@Matt_Siltala