Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Growing Your Brand With        Matt Siltala, President              matt@avalaunchmedia.com                   @Matt_Siltala
What Is A Typical          User?                    @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Not What You Might Think                     @Matt_Siltala
BOTH       @Matt_Siltala
Yes, this is my FIL’s Page                    @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala please send me   a link to that amazingexplanation of Social Media!        #SearchFest                    @M...
Grow Your Brand             @Matt_Siltala
WHY DOES    WORK?           @Matt_Siltala
Because Images Spark Emotion                    @Matt_Siltala
For Example              @Matt_Siltala
@Matt_Siltala
AND      @Matt_Siltala
@Matt_Siltala
Average attention span of ahuman is 8 seconds in 2012,and an image only takes onesecond or less to consume.               ...
How Do I UseTo Grow My Brand?                    @Matt_Siltala
Infuse Personality                   -Naming of Boards                   -Descriptions                   -Know your Audien...
For the Geeks                @Matt_Siltala
Social Savvy Brand-Things You Can See Out Of A Plane-Art That Customers Have Done                              @Matt_Siltala
Express Brand Through    Popular Categories-how crafts are done with sharpies-home décor ideas using sharpies             ...
Creative Ways To Get People     To Use Your ProductsDrive Sales – How? People need to buy duct tape to do the crafts they ...
@Matt_Siltala
Tweet: Pinning gives the best  opportunity to go viral vs   uploading #SearchFest               @Matt_Siltala
Tweet: Always rename your  images that you upload to Pinterest #SearchFest               @Matt_Siltala
Tweet: Pin from a variety ofsources as opposed to one specific site #SearchFest                 @Matt_Siltala
Tweet: After you upload animage you should edit your pin   to add a link #SearchFest                  @Matt_Siltala
Tweet: Users hate long descriptions onPinterest #SearchFest             @Matt_Siltala
@Matt_Siltala
Tweet: Comment, Like, andre-pin other peoples images.         #SearchFest                @Matt_Siltala
Tweet: Make the board names keyword rich    #SearchFest             @Matt_Siltala
@Matt_Siltala
Tweet: Mat has the MOST  adorable looking son!      #SearchFest             @Matt_Siltala
Tweet: Pinterest Image Optimization graphic      #SearchFest http://bit.ly/UEoC0L                           @Matt_Siltala
- Case Studies           @Matt_Siltala
•Pinterest single-handedly forced Rod Works into launching a web store.                                              @Matt...
•Enter a blogger named Lindsay who wrote a blog post on October 31, 2011 showcasing a rod from Rod Works.                 ...
•The picture was pinned to Pinterest and then re-pinned over and over. Someone mentioned that the rod could be purchased a...
•Rod Works was literally bombarded by Pinterest users into opening their online store in February 2012.“We got emails dail...
•StumbleUpon traffic results average “time on site” of just about 10 seconds.•Pinterest traffic results in an average time...
Any SEO Benefits?                @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Tools To Grow Your Brand• Content• Products• Influencers• Trends• Measure• Monitor               @Matt_Siltala
Where to mine for Content ideas                                       Etc. etc. etc                                  @Matt...
Tweet: Use Google Suggest to stay on top of  content ideas for Pinterest #SearchFest                                      ...
Real Time “Alerts”           @Matt_Siltala
Know The Moment Someone PinsTweet: Use @PinAlerts to know the moment  someone pins something from your site             #S...
@Matt_Siltala
@Matt_Siltala
Grow By Finding InfluencersTools for finding out how powerful a Pinterest user is:• PinReach• PinPuff                     ...
@Matt_Siltala
@Matt_Siltala
MeasureGreat for finding Trends, Hot Categories, Pinners etc    • Pinerly       http://pinerly.com/pinalytics             ...
@Matt_Siltala
Other Free                        Facts and Trickshttp://pinterest.com/source/YOURWEBSITE.comIf you haven’t already heard....
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Tweet: @Matt_Siltala & @W2Scott             gave THE most awesome session at         #SearchFest                      @Mat...
Thank You!Matt Siltala, President    matt@avalaunchmedia.com         @Matt_Siltala
Prochain SlideShare
Chargement dans…5
×

Growing your brand Search Fest 2013 SEMPDX

5 043 vues

Publié le

My presentation from Search Fest SEMPDX 2013 talking about content promotion and growing your brand via Pinterest.

Publié dans : Formation

Growing your brand Search Fest 2013 SEMPDX

  1. 1. Growing Your Brand With Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
  2. 2. What Is A Typical User? @Matt_Siltala
  3. 3. @Matt_Siltala
  4. 4. @Matt_Siltala
  5. 5. Not What You Might Think @Matt_Siltala
  6. 6. BOTH @Matt_Siltala
  7. 7. Yes, this is my FIL’s Page @Matt_Siltala
  8. 8. @Matt_Siltala
  9. 9. @Matt_Siltala
  10. 10. @Matt_Siltala please send me a link to that amazingexplanation of Social Media! #SearchFest @Matt_Siltala
  11. 11. Grow Your Brand @Matt_Siltala
  12. 12. WHY DOES WORK? @Matt_Siltala
  13. 13. Because Images Spark Emotion @Matt_Siltala
  14. 14. For Example @Matt_Siltala
  15. 15. @Matt_Siltala
  16. 16. AND @Matt_Siltala
  17. 17. @Matt_Siltala
  18. 18. Average attention span of ahuman is 8 seconds in 2012,and an image only takes onesecond or less to consume. @Matt_Siltala
  19. 19. How Do I UseTo Grow My Brand? @Matt_Siltala
  20. 20. Infuse Personality -Naming of Boards -Descriptions -Know your Audience -Have a Theme -Tell a Story with your Brand -Be the ExpertTweet: Infuse brand personality to Pinterest by board naming, descriptions, having a theme, telling story, and being the expert @Matt_Siltala
  21. 21. For the Geeks @Matt_Siltala
  22. 22. Social Savvy Brand-Things You Can See Out Of A Plane-Art That Customers Have Done @Matt_Siltala
  23. 23. Express Brand Through Popular Categories-how crafts are done with sharpies-home décor ideas using sharpies @Matt_Siltala
  24. 24. Creative Ways To Get People To Use Your ProductsDrive Sales – How? People need to buy duct tape to do the crafts they pinned. @Matt_Siltala
  25. 25. @Matt_Siltala
  26. 26. Tweet: Pinning gives the best opportunity to go viral vs uploading #SearchFest @Matt_Siltala
  27. 27. Tweet: Always rename your images that you upload to Pinterest #SearchFest @Matt_Siltala
  28. 28. Tweet: Pin from a variety ofsources as opposed to one specific site #SearchFest @Matt_Siltala
  29. 29. Tweet: After you upload animage you should edit your pin to add a link #SearchFest @Matt_Siltala
  30. 30. Tweet: Users hate long descriptions onPinterest #SearchFest @Matt_Siltala
  31. 31. @Matt_Siltala
  32. 32. Tweet: Comment, Like, andre-pin other peoples images. #SearchFest @Matt_Siltala
  33. 33. Tweet: Make the board names keyword rich #SearchFest @Matt_Siltala
  34. 34. @Matt_Siltala
  35. 35. Tweet: Mat has the MOST adorable looking son! #SearchFest @Matt_Siltala
  36. 36. Tweet: Pinterest Image Optimization graphic #SearchFest http://bit.ly/UEoC0L @Matt_Siltala
  37. 37. - Case Studies @Matt_Siltala
  38. 38. •Pinterest single-handedly forced Rod Works into launching a web store. @Matt_Siltala
  39. 39. •Enter a blogger named Lindsay who wrote a blog post on October 31, 2011 showcasing a rod from Rod Works. @Matt_Siltala
  40. 40. •The picture was pinned to Pinterest and then re-pinned over and over. Someone mentioned that the rod could be purchased at Rod Works. See http://pinterest.com/search/?q=picture+rod•The problem was that Rod Works did not have an online store...yet @Matt_Siltala
  41. 41. •Rod Works was literally bombarded by Pinterest users into opening their online store in February 2012.“We got emails daily for months from Pinterest users, so we eventually openedup our online store in February. We quickly sold hundreds of the frame rodsand now sell many other unique items daily.” ~Rod Works @Matt_Siltala
  42. 42. •StumbleUpon traffic results average “time on site” of just about 10 seconds.•Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages!•Thanks to BuildDirect for the stats @Matt_Siltala
  43. 43. Any SEO Benefits? @Matt_Siltala
  44. 44. @Matt_Siltala
  45. 45. @Matt_Siltala
  46. 46. @Matt_Siltala
  47. 47. Tools To Grow Your Brand• Content• Products• Influencers• Trends• Measure• Monitor @Matt_Siltala
  48. 48. Where to mine for Content ideas Etc. etc. etc @Matt_Siltala
  49. 49. Tweet: Use Google Suggest to stay on top of content ideas for Pinterest #SearchFest @Matt_Siltala
  50. 50. Real Time “Alerts” @Matt_Siltala
  51. 51. Know The Moment Someone PinsTweet: Use @PinAlerts to know the moment someone pins something from your site #SearchFest @Matt_Siltala
  52. 52. @Matt_Siltala
  53. 53. @Matt_Siltala
  54. 54. Grow By Finding InfluencersTools for finding out how powerful a Pinterest user is:• PinReach• PinPuff @Matt_Siltala
  55. 55. @Matt_Siltala
  56. 56. @Matt_Siltala
  57. 57. MeasureGreat for finding Trends, Hot Categories, Pinners etc • Pinerly http://pinerly.com/pinalytics @Matt_Siltala
  58. 58. @Matt_Siltala
  59. 59. Other Free Facts and Trickshttp://pinterest.com/source/YOURWEBSITE.comIf you haven’t already heard...this is the place to find out ifanyone is pinning anything from your site...or your competitor’ssite. :) @Matt_Siltala
  60. 60. @Matt_Siltala
  61. 61. @Matt_Siltala
  62. 62. @Matt_Siltala
  63. 63. @Matt_Siltala
  64. 64. @Matt_Siltala
  65. 65. @Matt_Siltala
  66. 66. @Matt_Siltala
  67. 67. @Matt_Siltala
  68. 68. Tweet: @Matt_Siltala & @W2Scott gave THE most awesome session at #SearchFest @Matt_Siltala
  69. 69. Thank You!Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala

×