28. What’s it going to take to get a 70 year
old man checking in on Foursquare and
posting to Twitter? A Reason
29. Don’t Say:
• Our Customers Will Never Use Social Media
• Our Customers Will Never Check In
• Our Customers Don’t Use Technology
• This is Beyond Our Customers
• None of our customers use that site
• That will never happen
• Especially Don’t Say Your Dad Will Never …
45. Takeaways:
• Customer Reviews Matter
• Organic Optimization Factors In
• Consistent NAP Factors In
• Claiming Local Listings Factors In
• Premium Yelp Listings Seems To Help
• SoLoMo - Social Does Factor In
46.
47. THANK YOU!
Matt Siltala, President
dreamsystemsmedia.com
Mat@dreamsystemsmedia.com
@Matt_Siltala
Download: http://www.SlideShare.net/MattSiltala
Notes de l'éditeur
Just a search for “Chiropractors” on both
There was always consistency between the two … always some overlap of rankings in Google and Siri
These Help Siri – these other help optimization naturally – it all helps with the over all optimization of SIRI