This document is a presentation about the future of social media and visual content. It discusses trends toward more visual content like photos and videos on social platforms. It provides statistics showing images get far more engagement than other content types. The presentation then discusses how businesses can succeed using visuals in social media, including creating a visual publishing calendar, starting with what's already working on different platforms, and utilizing all social media assets. Finally, it mentions potential future projects for a social media campaign called "Social MEowDIA," including memes, motion graphics, and a blog post series.

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VISUALS
The Future of Social Media
Andrew Melchior, Co-Founder
andrew@avalaunchmedia.com

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100’s of Others
• Google+
•StumbleUpon
•Reddit
•Flickr
• Yelp
•Gentlemint
•DailyBooth
•Plurk
• Classmates

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Trends To More Visuals
•Pinterest Created a Monster
•Facebook Timeline
• Reply/Comment with Image
•Instagram Videos
• Larger Head/Cover Images
Mind Blowing Stats (up next)
Visual Social Media Marketing – Krista Neher

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• Images get 50% more interaction than other content
• 6 Billion photos uploaded each month
• Photos get 7x more likes and 10x more shares than links

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# 1

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4000% growth in the last year
80% of Pins are Repins

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Purchased for 1 Billion with over 100 Million users
575 likes and 81 comments per second
1,278,915 photos posted of Hurricane Sandy during storm

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90% of info submitted to
the brain is visual
Images process 60,000x
faster than text

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So How Do Businesses
Succeed
Using Visuals in Social Media?

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NOT

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Create
A
Visual
Publishing
Calendar

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Start
With
What’s
Working

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Two
Words:
News
Jack

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SNOOP

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Utilize Your SM Assets
•Tweet it (A LOT, and again)
•Facebook – Average post
from your brand only reaches
16% of your fans

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Social MEowDIA: The Cast
Study

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Social MEowDIA: The Cast
Study
“Avalaunch Media dropped this SWEET infographic”
“I think this infographic is genius”
“PURE GENIUS”
“Best, cutest, funniest infographic ever”
“This infographic is AWESOME”
“LOL!”
“Social Meowdia is beyond absurd. So absurd, that I LOVE IT”
… the list goes on and on
“All other infographics can now go home!”

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What’s Next for Social
MEowDIA?
• Memes (10)
• Motion Graphic
• Blog Post Series (10)
• Wall Posters
• Cause Campaign on 7/1

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Andrew Melchior, Co-Founder
andrew@avalaunchmedia.com
@atraine
Thank You!
Deck @ http://www.slideshare.net/MattSiltala