Instruction Design for e-Content Development

1. Reflections on OER Practices: UK
perspective
Kyriaki Anagnostopoulou, Head of e-Learning
University of Bath

2. Incentives for OER development
• Significant government funding available internationally
• USA: $2 billion to create OER resources in
community colleges (2011)
(http://creativecommons.org/weblog/entry/26100)
• UK: recommended investment of £5 million per year
for 5 years (2011)
(http://www.hefce.ac.uk/pubs/year/2011/201101/)
• Funding body requirements
• JISC, HEA and others
• SCORE: support and capacity building (2009-12)

3. Reasons to engage in OER development
• Improving access to learning materials and
opportunities
• Marketing, brand extension and improving public
relations
• Improving effectiveness and achieving economies of
scale

4. The University of Bath’s experience
• We create lots of content (lecture capture, Moodle
courses, etc,) only small percentage is OER
• OSTRICH ( JISC funded) – collaborative, 1 year project
• Universities of Leicester, Bath and Derby
• Workflow model and processes
• http://ostrich.bath.ac.uk/
• Disciplinary Thinking (HEA and JISC funded)
• Departmental based projects

6. CORRE model

7. DORRE model

8. Reflections
Engaging in OER development is…
…a highly cultural experience
• Identity and pedagogy (content and learning design of
resources).
• Language and semantics
• Organisational structures and relationships (home of
resources, assumptions, parent-child relationship)

9. Reflections
Engaging in OER development is…
…a balancing act
• Open Vs commercial educational offerings (what/how
you release, who)
• Centralised Vs decentralised models for development
• Core business Vs additional work (workload, incentives)
• Top-down Vs bottom-up engagement
• Funding Vs Timing/readiness

10. Reflections
Engaging in OER development is…
…an educational experience
• Highlighted issues with current
practice, misconceptions, gaps
• IPR and copyright issues
• Collaborative learning experience
• Capacity building = sustainability

11. Reflections on Impact
• Initiated processes, built capacity internally, overcome
learning curves
• Increase in support resources (copyright, lecture
capture, etc) and ‘contracts’
• Development of expertise (i.e. Drupal, copyright
licenses)
• Awareness raising – potential marketing tool/’taster
sessions’ for module choices

12. Challenges for institutions
• Intellectual property and copyright
• Sustainability of OER initiatives
• New business models emerging
• ‘Conversion’ model
• ‘Segmentation’ model
• ‘Contributor-pay’ model and others
• Discoverability and quality of resources

13. Please feel free to ask your questions.
K.Anagnostopoulou@bath.ac.uk