The document provides an overview of the Chinese e-commerce market and foreign e-commerce enterprises operating in Shanghai. It discusses how the Chinese e-commerce market is thriving and maturing, with B2C becoming the main model and transactions growing faster than in the US. It also examines the top products and websites in China. Additionally, it introduces E-commerce China, ESF, and ISPC - organizations that provide services and hold events to help foreign companies expand into the Chinese e-commerce market by addressing challenges like logistics, taxation, and HR.

1. Presented by Mr. Pan
November 2013

2. Table of Contents
•
Overview of E-commerce market of China
•
Overview of Foreign E-commerce enterprises in Shanghai
•
Introduction to E-commerce China (易商中国)
•
Introduction to ESF
•
About ISPC

3. Chinese e-commerce market: Thriving and Gradually
Becoming a Maturing Industry
205.4%
164.9%
132.7%
The Data from: IRresearch.cn, Chinese
138.4%
marketing research expert.
105.2%
104.3%
75.3% 70.2% 66.1%
67.6%
42.0%
32.4% 23.3%
19.2%
51.6%
0.0% 0.0% 0.0% 0.1% 0.2% 0.3% 0.6% 1.1% 2.0%
2.9%
4.3% 6.2% 7.7% 9.0%
10.0%
10.8%
36000.0
30200.0
24500.0
18500.0
13030.3
5.5
12.8
19.4
7845.3
4610.0
2630.0
51.4 157.0 263.1 537.6 1281.8
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015e 2016e
Online shopping transaction
Scales (RMB in 100Million)
Growth Rate(%)
Rate of total retail sales of consumer goods

4. China’s E-commerce Trade Volumes are Overtaking the U.S.
Chinese Online Shopper Scale
(2009-2015)
25000
Online Transaction Sales Contrast
between China ad US (2009-2014)
24500
5
36.3% 35.8%
26.4% 21.8% 18.1% 16.7% 15.6%
4
20000
18500
3.6
3.1
15000
13040
2.7
3
2.3
1.9
2
20709
14653
13363
12010
10000
1.5
11189
7846
9843
1.1
1
4610
5000
2630
0
2009
2010
2011
2012e 2013e 2014e 2015e
Online Shopper Scale( in billion)
Growth Rate
The Data from: IRresearch.cn, Chinese marketing
research expert.
American Dada from: emarketer
0
2009
2010
2011
2012e
2013e
2014e
China online transaction sales (RMB in 100
million)
US online transaction sales (RMB in 100
million)

5. B2C is becoming Chinese Main E-commerce Model
The Data from: IRresearch.cn, Chinese
marketing research expert.
214.5%
206.0%
94.7%
64.2%
47.3%
56.4%
68.4%
53.8%
30.9%
38.0%
20.8%
13.1%
16400
14500
29.0%
11.0%
18200
17800
13800
12000
10000
9170
3980
2424
206
2009
6500
5863
630
2010
3860
1983
2011
2012e
2013e
2014e
2015e
2016e
C2C Trading Volume (RMB in 100 Million)
B2C Trading Volume(RMB in 100 Million)
C2C Growth Rate
B2C Growth Rate

6. Main B2C Websites in China’s E-commerce Market
The Data from: IRresearch.cn, Chinese
marketing research expert.
Yhd.com
VIPSHOP
1.2%
1.4%
Gome
1.4%
Dangdang
1.9%
Vancl
1.2%
Others
3.7%
Amazon China
2.7%
tengxunB2C
4.7%
TMall
56.7%
Suning
5.5%
JD.com
19.6%

7. Top products categories in China’s e-commerce Market
The Data from: IRresearch.cn, Chinese
marketing research expert.
Apparel &shoes
26.5%
others
42.7%
Books, musicMother &kids
products
&film
4.4%
3.0%
Home electronics
18.4%
Cosmetics
5.0%

8. Overview of Foreign E-commerce Enterprises in Shanghai
100%
90%
80%
70%
60%
29.00% 30.80% 26.30% 60.00% 71.10% 83.30%
96.60%
86.70% 69.65%
100.00%
100.00% 100.00%
5
9
4
179
32
56
77.50% 72.20% 67.80%
3
10
36
13
3
4
2
2
55.60%
52.90%
37.40%
62.50%
52.20%
30.00%
60.00%
87.30%
19
40.00% 40.00%
31
58
13
3
45
257
80.00%
12
5
15
2
2
48
75.00%
50%
75.00%
4
Ratio
40%
Online Retail in Shanghai
Ratio
30%
40
20%
The Data from:
Marketing Research
Report Made by
Shanghai Municipal
Commission of
Commerce and ISPC
55
18
28
5
8
85
155
23
5
5
10
25
462
Online Retail
Quantity
10%
0%
•462 foreign enterprises in Shanghai
•257 of them have online retail
•179 of 257 have online retail in Shanghai
•The Ratio is as high as 69.75%

9. Top products categories for foreign online retailers in Shanghai
others
The Data from: Marketing
Research Report Made by
Shanghai Municipal
Commission of Commerce
and ISPC
99
Consumer Electronics
13
Food&Beverage
36
Jewelry
15
Household Products
45
Mother&Kid Products
7
Health&Beauty Products
32
Clothes
215
0
50
100
150
200
250

10. Key Challenges for International E-Commerce Operations
others
The Data from: Marketing
Research Report Made by
Shanghai Municipal
Commission of Commerce
and ISPC
17%
E-commerce operation skills
26%
Enterprise Taxation
43%
Logistics
41%
Import Restrictions
35%
Finance Channels
42%
HR
30%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%

11. Introduction to E-commerce China(易商中国)
E-commerce China is a brand service platform
•Helps transnational &cross-border corporations
to expand their business in China.
•Offers one-stop service to help them to build up
their local operations.
E-commerce China’s Target Clients
•Transnational &cross-border corporations which
Operate B2C websites
•Sell products on third party B2C websites
•Provide third-party e-commerce trading services
E-commerce China’s Core Services
•E-commerce innovation Base
• One-stop service
E-commerce China’s Vision
•Aims to build up China’s only e-commerce
ecosystem

12. E-commerce China: Convenient Service Platform

13. E-commerce China: One-stop Service to Clients

14. E-commerce China: Preferential and Supportive Policies

15. Key Advantages of “E-commerce China’s Innovation Base”

16. Introduction to ESF
Guided and supported by China’s Ministry of Commerce
Highlights
•Trading
• E-commerce Trend Sharing
•Online-offline Interaction
•The only international exhibition of China covering traditional
enterprises，e-commerce retailers and service firms.
Features
•Innovative exhibitions
• Interactive experiences
•Brand promotion
•Goods to the World
Exhibitors
•Overseas Suppliers
•Venture Capital Firms
•E-commerce Service Firms
•E-commerce Enterprises
•Importers
• E-commerce Park
Pavilions
•E-commerce Experience Pavilion
•International Products Pavilion
•Cross-border E-commerce Pavilion
•O2O experience Pavilion

17. 2012/2013 ESF Statistics
2013 ESF Statistics
2012 ESF Statistics
• 8 themed areas
• 1600 types of international products from
US/Germany/Turkey/France/Italy
• 220 exhibitors, 10,000 attendees
•
•
•
•
•
30,000 attendees
300 e-commerce companies
4 Seminars
4 Pavilions
E-commerce innovation pitch
event

18. About ISPC
Who we are:
The Shanghai International Sourcing Promotion Center Co., Ltd. (ISPC) is supported by
the Ministry of Commerce and Shanghai Municipal Government. With strong
connections to governments in 30 Chinese provinces and 20 international
organizations, we have been promoting our global sourcing platform for buyers and
suppliers for over the past 10 years.
Our Value:
We are committed to
building and enhancing the
sourcing platform while
growing global sourcing
Based in
Shanghai
Global Economic
Outlook
Our value
Satisfying clients
around the world

19. Partners

20. Customers

21. Thanks!