Advertising campaign for the Spain students fictive firm
1. 6TH TRANSNATIONAL MEETING
Kuopio, Finland. 28 Feb to 3 March, 2012
This project has been funded with support from the European Commission.
This publication reflects the views only of the author(s).
The Commission cannot be held responsible for any use which may be made of the information
contained therein.
2. Hotel la Fontana de Onil
ADVERTISING CAMPAIGN
•As you can see in the picture, the
hotel was a big old house wich was
restored two years ago. The hotel is
situated in the mountains
overlooking the village of Onil.
It’s just 15’ walk from it.
• Around the hotel you can find a
garden with paths leading to the
main house.
• As hotel facilities we have:
• Picnic area
• Barbecues.
• Car park.
• Camping area just 150 metres away
with bathrooms, changing rooms,
playing area.
3. OUTDOOR ACTIVITIES
IN G
LIMBIN
G
N TER
C
O RIEE
G
HIKIN RIDIN
G
HO RSE
E NG
NTA IN B IK Y AKI
MOU KA
4. MEDIA CHANNELS with time frames
• LOCAL TV two ads in the morning and two in the evening
• LOCAL RADIO three times a day (11 a.m/ 3 p.m/ 7 p.m)
• INTERNET www.lafontanadeonil.com
• LOCAL PRESS once a week on the “Escaparate”
• FACEBOOK www.facebook.com/lafontanadeonil
The ads will be more frequent in summer and Easter
because of the high season.
5. CAMPAIGN THEME
Fontana d’Onil is a hotel situated in a natural
environment but not far from the village of
Onil, just 2Km away. The hotel is perfect for
all type of visitors, ranging from large groups
of friends or parents who want to have fun
with their children to couples who want a
romantic getaway. Its location allows people
to enjoy the trip both in a: sport and cultural
way, because in the same hotel you can
practise any type of sport activities (horse
riding, hiking, kayaking, etc.) and in the
village you will find medieval castles, the doll
museum and several exhibitions. It’s the
perfect place for an unforgettable holiday
6. ADVERTISING CAMPAIGN
• The flier will be distributed in travel Agencies, Sport
Centres, Fairs, etc.
• The flier will be also sent by post to any similar places.
• Company logo on sports equipment of local teams
(basketball, football ...).
• Some employees will visit primary schools to give a
speech about the hotel facilities and recommend a
weekend there.
• The publicity of the hotel will be shown on the buses and
taxis of the nearby cities.
