13. What are typical services that shoppers are using? 20% 30% 30% 5% 15% Innovators Opinion Leaders Early Majority Late Majority Laggards Source: OgilvyOne Study, U.S., U.K., Singapore. Sample size=1,500.
14. Innovators Blackberry Android Being Social Mydailydeal Yelp Epinions Zappos Next Tag Red Laser Gilt Group Coupon Sherpa Rotten Tomatoes Tweeted negatively about brand How to win an innovation halo Source: OgilvyOne Study, U.S., U.K., Singapore. Sample size=1,500.
15. Own iPhone Intend to buy Kindle CitySearch Twitter LinkedIn Bizrate Searched Google from store for product info Scanned QR or barcode Shopped at retail then bought online Asked store to match price shown phone Opinion Leaders On the verge to becoming mainstream? Source: OgilvyOne Study, U.S., U.K., Singapore. Sample size=1,500.
16. Early Majority Own smartphone Likely to buy iPad Coupons via text message Groupon Catering to the masses Source: OgilvyOne Study, U.S., U.K., Singapore. Sample size=1,500.
17. Late Majority Become a fan of a brand on Facebook Asked store to match a price from a printout Use Consumer Reports online Almost full adoption Source: OgilvyOne Study, U.S., U.K., Singapore. Sample size=1,500.
18. Facebook Ebay Craig’s List AmazonPayPal Shopped retail then boughtonline Phoned from store for opinion Laggards Universal behavior Source: OgilvyOne Study, U.S., U.K., Singapore. Sample size=1,500.