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5 Reasons Why Live Streaming Video Surpass Television
1. 5 Reasons Why Live Streaming
Videos Surpass Television
2. •In the past, the only way to access a large viewing audience was to
broadcast an event via television. This is why sporting events and popular
television shows were aired on tv.
•This allowed the event to gain a national audience, which enticed big-name
sponsors, as well.
•During the early years of the tv, it was quite expensive to produce and air
any type of show. This is why the majority of shows weren’t broadcast live
and most of the taped shows were provided by the largest sponsors.
Intro
3. •Today, the Internet has become a much cheaper option for producing live
video broadcasts.
•Live streaming videos over the Internet are the best option due to high
transmission speeds and video clarity.
•Here are five ways that live streaming video can be more effective than the
traditional television broadcast.
Intro
4. •When you broadcast through the live
television, it can be difficult to ensure that you
are reaching your target audience.
•If you cannot broadcast your event live on
television and need to settle for a later
showing, people won’t be interested either
because they may have already obtained the
information they required through the
Internet.
•This makes live, online video streaming a
logical choice- The viewers who are interested
in your event will know where to go to watch.
Target Your Audience
5. •When it comes to many live events, it is the
thrill of watching in the moment that best
captures the viewers.
•The use of the Internet for live video
streaming also provides the opportunity for
more interaction among your viewers.
•Many video streams online also include a
Q&A box or comment box so your viewers can
share information during the presentation.
•You can even allow your viewers to send you a
message or encourage them to vote on their
favorite part of your presentation through
surveys and polling.
Engage Your Audience
6. •With advances in technology, production
equipment has dropped drastically in
price, allowing many production
companies to create quality broadcasts
for much less, even a live video broadcast.
•Using live streaming video over the
Internet is also a much cheaper delivery
method.
•When you are able to save money on
production and delivery, you can refocus
those funds to other areas of your
business.
Save More Money
7. •When you air these events over the television, it limits
you to the people who have access to a television, as well
as the station on which you will broadcast.
•However, with live video streaming online, many of
these restrictions are eliminated, helping you reach a
much larger audience.
•Most people have access to an Internet-enabled device
at many times of the day and night, even while they are
at work or out of the home.
•With the use of these devices, people will be able to
view your live video broadcast, no matter where they are.
•This increases your audience size drastically.
Reach a Larger Audience
8. •If people attend your live event and
take video of your own, they can
often stream it online faster than
you can, reducing the value in your
event.
•Therefore, it is in your best interest
to use live video streaming to
ensure you reach your audience
first.
•Even if others are using cell phones
or other devices to attempt to
stream your event live, the quality
and benefit won’t be there.
Be Exclusive for More Value
9. •If you are wondering if your next live event should be
televised or streamed online, consider these factors.
•With the increased use of the Internet, live video
streaming can often offer you more benefits than live
video broadcasting over the airwaves, especially if you
can’t afford to pay for live broadcasting.
Closing