3. Orange.com satellites
Social Media platforms and Group presence
(march statistics)
Orange.com webste generator live Orange blog Streamlike
Visits : 11 million 8 sites : Visits : 53 447 in 300 new videos
wholesalesolutions half a year
Pages viewed : 20,5 livre audio
60 000 players
million brand video site Pages viewed: loaded
CSR survey microsite 83074
…
Orange
Facebook Twitter GooglePlus Timeline
facebook.com/orange @orange orange.com/gplus timeline.orange.com
appox. 240, 000 likers approx. 21,000 followers Orange in 700 circles ~ 80 accounts
approx. 350,000
followers
some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 3
4. 2 main books in 2011
Orange inside
> http://precommerce.com > http://amonboss.com
some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 4
5. 3 phases in a social media project
5
effort
STRUCTURE 3
industrialise
spread the word
professionalise
DEVELOP
2
initial results
prove efficiency
TRIGGER convince and grow
1
evaluate relevance
measure opportunity
9/13/2012 media-aces.org
buy-in
results
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