Presentation from April 2, 2012, for MI-PTE.

1. “Everything
should be made
as simple as
possible. But
not simpler.”
-Albert Einstein

2. http://instagr.am/p/nm

3. Today we will try to answer these questions…
1. What is (and what isn’t) social media?
2. Should we be using social media?
3. What time is lunch?
4. How can we use social media to better
communicate with our audience?
5. What if someone says mean things about us?
6. Isn’t this just a waste of staff time and a distraction
from our core mission?
7. How much time does social media take to use?
8. Who are the experts at this?

4. Social media is…

5. Social media is…
te nt
Con

6. Social media is…
RE
L AT
IO
te nt NS
HI
Con PS

7. Social media is…
RE
L AT
IO
te nt NS
HI
Con Multi-Media PS

8. Pe Social media is…
r ti n
en
t RE
L AT
IO
te nt NS
HI
Con Multi-Media PS

9. Pe Social media is…
r ti n
en
t RE
L AT
IO
te nt NS
HI
Con Multi-Media PS
FUN!

10. Pe Social media is…
r ti n
en
t RE
L AT
IO
te nt NS
HI
Con Multi-Media PS
W AY
GA
TGOIN FUN!
N O

11. Pe Social media is…
r ti n
en GROWING
t RE
L AT
IO
te nt NS
HI
Con Multi-Media PS
W AY
GA
TGOIN FUN!
N O

12. Pe Social media is…
r ti n
en GROWING
t RE
SOCIAL
L AT
IO
te nt NS
HI
Con Multi-Media PS
W AY
GA
TGOIN FUN!
N O

13. so-cial [soh-shuhl]
Living or disposed to live in
companionship with others or
in a community, rather than in
isolation.

14. Small group activity
• Does your agency currently have a social media
strategy? (do you know what it is)
• Does your agency have a social media use policy on
work time? (what is it)
• Are you currently personally using any social
media? (which outlets)
• Is your agency currently using any social media?
(which outlets)

15. Report out

16. LUNCH!

17. Who is your intended audience?
Who do you want to have a
conversation with?
Parents

18. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens

19. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes

20. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues

21. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
Policy Makers

22. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
Policy Makers
General Public

23. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
Policy Makers
General Public
College Students

24. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
Policy Makers
General Public
College Students
Donors

25. What does that audience have to
say to you?
What do you have to say to them?

26. Are you where the conversation is
happening?
• Are they Tweeting?
• Are they blogging?
• Are they on Facebook?
• Are they watching videos?
• Are they looking at pictures?
• Are they creating THEIR own media?

27. Do you have a message crafted?
• Don’t text and drive
• Drink 1% milk
• Exercise 30 minutes per day
• Have family dinners
• Save the whales
• Donate to our fund
• Vote for Pedro

28. Do you need their input or action?
• Get out the vote
• Attend school board meeting
• Come to town hall meeting
• Take our survey
• Call us if you need help with your recovery
• Are you outraged?
• Send us a check

29. Can you and are you willing to respond
to their input?
• I need help
• I hate you guys
• You never returned my call
• You guys are idiots
• You guys are great
• Visit my web site to learn how to make money
from home
• Go here for male enhancement pills

30. http://www.globalnerdy.com/2008/12/30/

31. http://area2oh3.com/post-
response-assessment-agency-
version/

32. How does this fit our mission?
• KPBS Radio, San Diego: Texting Service Aims
At Keeping New Moms And Babies Healthy
• CNN “the Chart” blog: Texting program to
help teens quit smoking
• Social Work magazine, April, 2010: Social
Networking in Addiction Recovery — Raising
Hopes, Concerns

33. How does this fit our mission?
• Addiction Recovery mobile apps
• Links to parenting articles and other resources
• PSA distribution via tumbler, youtube, etc

34. How does this fit our mission?
http://mashable.com/2012/02/25/when-parents-text-15-best/#4992913-21st-Century-Parenting

35. www.youtube.com/mcrud2

36. Isn’t this going to take up a lot of our
valuable staff time?

37. Where
are
you?
Where do
you want
to be?

38. 38
Source: http://bit.ly/9NBmcc

39. ONE WEEK OF WEB 2.0
http://museumtwo.blogspot.com/2008/04/how-much-time-does-web-20-take.html

40. DO:
Have a social media strategy
DON’T:
Wait until your strategy is done to
get started

41. DO:
Plan long term
DON’T:
Forget that trends are changing
FAST

42. DO:
Pay attention to your feeds
DON’T:
Forget to listen. And talk back

43. DO:
Sound off on important topics
DON’T:
Whine, complain, or be mean.

44. DO:
Let people know what you are up
to
DON’T:
Only promote yourself

45. DO:
Let your passion be known
DON’T:
Go too far with letting your passion
be known

46. DO:
Starve your agency for the sake of
your social media efforts
DON’T:
Starve your social media efforts

47. DO:
Join the conversation
DON’T:
Join the conversation just
because I said so

48. General social media resources
www.mashable.com
http://www.youtube.com/nonprofits
http://www.pewinternet.org/
http://www.kff.org/entmedia/internet.cfm
(Kaiser Family Foundation internet& health study)
http://www.ladonnacoy.com/

49. Prevention Network social media links
• www.twitter.com/kendail
• www.twitter.com/pnmichigan
• https://www.facebook.com/pages/Prevention-
Network-Michigan/340383004922?ref=ts
%3F7%2C15
• www.facebook.com/mcrud96
• https://www.facebook.com/pages/Parenting-
Awareness-Michigan/344643609571

50. Or, the old fashioned way
Prevention Network
800-968-4968
kend@preventionnetwork.org