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Transl teracy,
          L teracy, and…
Meeting the Needs of the
          Hyper-connected
                                    Paige Jaeger
             Coordinator, School Library Services
                                WSWHE BOCES
                           Saratoga Springs, NY
                    Pjaeger@wswheboces.org
                 www.Librarydoor.blogspot.com
                          infolit4U @ Twitter
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  without permission. However, this presentation
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  for re-use.

Modeling ethical use: ACRL & AASL standards.
PJaeger - WSWHE School Library System
e ?
            in m
       er ta
E nt
   Literacy,
   Illiteracy,
   Emerging literacy
   Media literacy,
   Cultural literacy,
   Functional literacy,
   Family literacy,
   Economic literacy
   Signing literacy


    Many Faces of Literacy?
… from Analog  Digital

      This generation is
          technologically
            literate, but

           information
            illiterate.
What is Transliteracy?

Literacy = reading? communicating?
Trans = across
Are we “traveling” along a literacy road
What is Transliteracy?

        Communicating, reading, writing, across
          “platforms.”
                  Transliteracy calls for a change of perspective
                   away from the battles over print versus digital, and a
                      move instead towards a unifying ecology …of all
                   literacies relevant to reading, writing, interaction and
                               culture, both past and present.

    text + media …in digital environments. The “plus”
 indicates the zone of negotiation—of mutation,
  adaptation, cooptation, hybridization, etc.—by
  which the older text [print, writing, orality, and
audiovisual ] enters into new relations with digital
    media and with networked communication
   technologies. Aspects of this “plus” include:
rm ation
                          a nsfo          tion
                      Tr
                               m in struc
                    Tra n sfor      ac cess
                        rans  form ools
                      T           rm t
                             nsfo space
                         Tra
                                form f…
                           rans se o
        “Media
                         T
                               cau
“Media Ecosystem”
    Ecosystem” …
  … Lee Rainie
     Lee Rainie             Be

                                  sliteracy
                              Tran
Participative technology fosters:

• Flat-world operability
• Open 24-7
• Anonymity
• Ubiquitous presence,
• Subject to restrictions only imposed by
  availability or culture

             Think about it….
Values Shift
Communication Shift
 The average 13- to 17-year-
  old sends and receives 3,339
  texts a month—more than
  100 per day, the media
  research firm. Adults are
  catching up. People from
  ages 45 to 54 sent and
  received 323 texts a month in
  the second quarter of 2010,
  up 75% from a year ago.
-According to the Nielsen Co.   PJaeger - WSWHE School Library System
Sound bite MO
Millennials can…
Drowning in information …
starving for knowledge.
Not afraid of hard work                  Many self interests?
        Self-sufficient                      Individuality is o.k.
      Conformity – o.k.                         Independent
         Disciplined                              Risk taker
            Loyal                       Love entertainment & movies
Team sports better than group            Heroes are sports &actors
 Heroes…probably historical               Independent sports rule
     “will do it” mantra                          High tech
                                        Won many trophies or medals
                                                  Skeptical
                                               Hate meetings
                                             “just do it” mantra
                   Confident
                                                  Love fun.
                  Conformist
                Protected – o.k.
         Believe in community service
           Tech savvy, connected.
               Heroes, parents
             Want to get a tattoo ?
               Love group work
              Admire intelligence
             “Why do it?” mantra
                    Serious
This generation is
    technologically
      literate,

but not information
      literate.
 By 2012, 70% of the     Soon, our patrons &
 workforce will be the     students will be totally
 hyper-connected           Millennials.
 generation.




            You need to
             know how to
             reach them.
http://chestofbooks.com/travel/usa/arizona/grand-canyon/John-Stoddard-Lectures/images/Looking-Through-A-
                                    Crevice-Of-The-Enchanted-Mesa.png
Reading at Risk: A Survey of Literary
Reading in America, showed an alarming decline of reading in
  all age groups across the country, and especially among
              eighteen-to twenty-four-year-olds.




    The chairman of the NEA termed the results an indication
       of a “national crisis,” one that reflected “a
     general collapse in advanced literacy,” and a loss that
           “impoverishes both cultural and civic life.”


          http://www.nytimes.com/2009/02/16/books/16libr.html?pagewanted=2
                                April 15, 2011. Online.
The World:

 7 Billion



                     t!
                  ea
               av
              C
                      Dr. Daniel
                        Sheard,
                       professor
                        Lincoln
                     University, PA
Metacognitive Process?

 Decoding text is now only 1 skill in
  communication literacy… Metaliteracy
 We now acknowledge a process of combining
  communication types/tools …Metaliteracy
 Digital renaissance feeds … Metaliteracy
 Melting pot of communication = Metaliteracy

   Immigration:meltingpot
   Transliteracy:communication
Read, write & react?


Transliteracy is a mix of:
 “inherited conventions
 and recent inventions,
    expectations and
     improvisations.”

                                                  Under the
                                                  direction of
  “A blend of technology and human experience…”    Alan Liu.
Now… Interactive Reading

Fluid
Evolving
Relational

Has communication evolved to “broadcasting”
 rather than real listening,
  seeking to understanding,
  reflecting, and responding?
Banking has
acknowledged this…

                       Healthcare has
                       acknowledged this…

       Government has
       acknowledged this…
We’ve lost control of reading:


                          Top
                          Down
                          Left
                          Right


                          Answer questions.
3 Dimensional Reading
Reading has transformed
Media has transformed
Students have transformed
Libraries have transformed

            How have you
           experienced that
       transformation over your
               career?
http://eyetools.com/articles/p4-
understanding-eye-tracking-what-is-a-scan-
path
What, was important in
 a print environment,
that is still important in
     metaliteracy?
With your neighbor…. Come up
  with an analogy for today’s
      online “reading” or
        “researching”
“browsing, searching, scanning, jumping,
    filtering, aggregating, organizing, and other
         kinds of discontinuous, low-attention,
        peripheral-vision, or machine-assisted
       reading practices that only partially map
     over predecessor practices of literacy. But
        also: new ways to focalize or intensify
      reading among the clutter as in the ability
     of RSS and similar tools to create a virtual
                    “my newspaper.”

Does this equate to a working
definition of online reading?
  http://transliteracies.english.ucsb.edu/category/research-project/definition-of-online-reading
What is your definition
 of online reading?
t o…
                                   ds
                                lea
                           ss
                         ne
                 c ted
            ne
         on
     r-c
  pe
Hy




According to Marilee Sprenger, The Digital
Brain, Sept 2009…
The next illiteracy will be those who:

•cannot think
•cannot operate on a virtual platform
•cannot transfer literacies
•cannot conclude and cannot
synthesize meaning from multiple
sources
In 1942, Aldous Huxley
wrote:
People will come to love …
technologies that undue their
capacities to think.
                  -- Brave New World
Don Tapscott –
Grownupdigital.com
What can we do?
BADGING SYSTEMS….?




http://dmlcompetition.net/Competition/4/badges-projects.php?id=3213?
Consciously change MO




                  Read like a detective,
                  write like a reporter.
So… If you can’t beat ‘em—join
             ‘em.
Guerrilla Marketing…
What Characteristics do you see in
        your students?
http://www.law.georgetown.edu/ist/images/Students2.jpg
 Develop a slogan!
 http://www.sloganizer.net/en/




#4: Develop a slogan!
Characteristics of Millennial


                                Not sequential (video games)
                                Non-linear
                                    (apply to problem solving)
                                Reduced frontal lobe*
                                 (hyper-connectivity)
                                Multi-multitasks
                                Research continues

                                                      *See EL Sept 2009 magazine




          PJaeger - WSWHE School Library System
   Branding
      Possession “my”
      Opportunity to express (AASL standards)
      Look at me generation
      Easy access
      Build networks
      Integrity
      Structure is o.k.
      Conformity
      Admire Intelligence
      Immediacy



Millennials want…
Do we provide that?
Is that our MO?
Millennial in the classroom
 Teamwork & Collaboration
 Hyper-connected
 Love brands                            Customize
   (brand your library?)               your service!
 Structure = o.k.
                                    •Customer service is an
 Walking spam filter
                                          expectation.
   They need to hear 15 times!      •24-7 Access, Beep-a-
   Once is not enough!                  tutor service…
 Dependent upon connections
 Don’t supervise, build networks
 Loves “ownership”
Millennial in the
   classroom…
    Social Networks
   My job, my life, my library
   My assignments
   Choice needs to be embedded.
   Scrutiny
   Integrity
   Collaborate
   Initiate
   Engage                           ak e it
                                   M         f ul
                                       ning
                                   mea
Badging?

 EQ: How can a badging system support the
  Millennial interests?
Brand your library
Transform your space
 Rethink your space
  Rethink your tools
    Data driven -- Statistics?
Assignments should NOT be
  answerable on Google.
What question can I ask to compel students
    to discover and own knowledge?
Soundbite   MO – join’em




#3: Advertise
 Content creation
Advertise…
   http://www.partnershipfor21stcentury.org
    http://www.harringtonstreet.ps.education.nsw.gov.au/History/schoolhistory60s.html
    flickr.com/photos/15362885@N00/2748899164
    http://grfriesen.typepad.com/becoming_a_millennial/teaching/
    http://www.wikimedia.com
    http://wikitravel.org/upload/shared/c/c3/Map-USA-New_England01.png
    http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2060/1908
    http://images.cdn.fotopedia.com/flickr-3817442949-hd.jpg
    http://vimeo.com/2831405
    http://www.smallmeans.com/new-york-times-infographics/
    http://learning.blogs.nytimes.com/2011/04/08/data-visualized-more-on-teaching-with-infographics/
    http://en.wikipedia.org/wiki/Sue_Thomas_(author)


    http://www.nytimes.com/2009/02/16/books/16libr.html?pagewanted=2
    Bobish, Greg. “Participation and Pedagogy: Connecting the Social Web to ACRL Learning Outcomes.” Journal of Academic Librarianship, 37, no. 1 (2011): 54-63.
    http://transliteracies.english.ucsb.edu/post/research-project/research-clearinghouse-individual/research-papers/beyond-search-a-preliminary-skill-
     set-for-online-literacy
    Marilee Sprenger. Educational Leadership: Focus on the Digital Brain. September 2009.
    Generation Me
    Jaeger, Paige. Marketing Information Literacy. School Library Media Activities Monthly Vol. XXV, March 2009.
     http://commons.wikimedia.org/wiki/File:Music_01754.jpg
    Small, Gary M.D and Vorgan, Gigi. iBrain:surviving the technological alteration of the modern mind. New York. Harper Collins, 2008.
    http://en.wikipedia.org/wiki/Sue_Thomas_(author) Sue Thomas, Institute of Creative Technologies (IOCT)




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Transliteracy 3 t's conference

  • 1. Transl teracy, L teracy, and… Meeting the Needs of the Hyper-connected Paige Jaeger Coordinator, School Library Services WSWHE BOCES Saratoga Springs, NY Pjaeger@wswheboces.org www.Librarydoor.blogspot.com infolit4U @ Twitter
  • 2. FBI WARNING For Basic Information-- The FBI will not come after you, if you copy or quote this presentation without permission. However, this presentation uses copyright protected materials under the multimedia guidelines and fair use exemptions of the US Copyright law. Images are original, cited, were secured from creative common license sources, or picture databases allowing for re-use. Modeling ethical use: ACRL & AASL standards.
  • 3.
  • 4. PJaeger - WSWHE School Library System
  • 5. e ? in m er ta E nt
  • 6. Literacy,  Illiteracy,  Emerging literacy  Media literacy,  Cultural literacy,  Functional literacy,  Family literacy,  Economic literacy  Signing literacy Many Faces of Literacy?
  • 7. … from Analog  Digital This generation is technologically literate, but information illiterate.
  • 8. What is Transliteracy? Literacy = reading? communicating? Trans = across Are we “traveling” along a literacy road
  • 9. What is Transliteracy? Communicating, reading, writing, across “platforms.” Transliteracy calls for a change of perspective away from the battles over print versus digital, and a move instead towards a unifying ecology …of all literacies relevant to reading, writing, interaction and culture, both past and present. text + media …in digital environments. The “plus” indicates the zone of negotiation—of mutation, adaptation, cooptation, hybridization, etc.—by which the older text [print, writing, orality, and audiovisual ] enters into new relations with digital media and with networked communication technologies. Aspects of this “plus” include:
  • 10.
  • 11. rm ation a nsfo tion Tr m in struc Tra n sfor ac cess rans form ools T rm t nsfo space Tra form f… rans se o “Media T cau “Media Ecosystem” Ecosystem” … … Lee Rainie Lee Rainie Be sliteracy Tran
  • 12. Participative technology fosters: • Flat-world operability • Open 24-7 • Anonymity • Ubiquitous presence, • Subject to restrictions only imposed by availability or culture Think about it….
  • 14. Communication Shift  The average 13- to 17-year- old sends and receives 3,339 texts a month—more than 100 per day, the media research firm. Adults are catching up. People from ages 45 to 54 sent and received 323 texts a month in the second quarter of 2010, up 75% from a year ago. -According to the Nielsen Co. PJaeger - WSWHE School Library System
  • 17. Drowning in information … starving for knowledge.
  • 18. Not afraid of hard work Many self interests? Self-sufficient Individuality is o.k. Conformity – o.k. Independent Disciplined Risk taker Loyal Love entertainment & movies Team sports better than group Heroes are sports &actors Heroes…probably historical Independent sports rule “will do it” mantra High tech Won many trophies or medals Skeptical Hate meetings “just do it” mantra Confident Love fun. Conformist Protected – o.k. Believe in community service Tech savvy, connected. Heroes, parents Want to get a tattoo ? Love group work Admire intelligence “Why do it?” mantra Serious
  • 19. This generation is technologically literate, but not information literate.
  • 20.  By 2012, 70% of the  Soon, our patrons & workforce will be the students will be totally hyper-connected Millennials. generation.  You need to know how to reach them.
  • 22. Reading at Risk: A Survey of Literary Reading in America, showed an alarming decline of reading in all age groups across the country, and especially among eighteen-to twenty-four-year-olds. The chairman of the NEA termed the results an indication of a “national crisis,” one that reflected “a general collapse in advanced literacy,” and a loss that “impoverishes both cultural and civic life.” http://www.nytimes.com/2009/02/16/books/16libr.html?pagewanted=2 April 15, 2011. Online.
  • 23. The World:  7 Billion t! ea av C Dr. Daniel Sheard, professor Lincoln University, PA
  • 24. Metacognitive Process?  Decoding text is now only 1 skill in communication literacy… Metaliteracy  We now acknowledge a process of combining communication types/tools …Metaliteracy  Digital renaissance feeds … Metaliteracy  Melting pot of communication = Metaliteracy  Immigration:meltingpot  Transliteracy:communication
  • 25. Read, write & react? Transliteracy is a mix of: “inherited conventions and recent inventions, expectations and improvisations.” Under the direction of “A blend of technology and human experience…” Alan Liu.
  • 26. Now… Interactive Reading Fluid Evolving Relational Has communication evolved to “broadcasting” rather than real listening, seeking to understanding, reflecting, and responding?
  • 27. Banking has acknowledged this… Healthcare has acknowledged this… Government has acknowledged this…
  • 28. We’ve lost control of reading:  Top  Down  Left  Right  Answer questions.
  • 30. Reading has transformed Media has transformed Students have transformed Libraries have transformed How have you experienced that transformation over your career?
  • 32. What, was important in a print environment, that is still important in metaliteracy?
  • 33. With your neighbor…. Come up with an analogy for today’s online “reading” or “researching”
  • 34.
  • 35. “browsing, searching, scanning, jumping, filtering, aggregating, organizing, and other kinds of discontinuous, low-attention, peripheral-vision, or machine-assisted reading practices that only partially map over predecessor practices of literacy. But also: new ways to focalize or intensify reading among the clutter as in the ability of RSS and similar tools to create a virtual “my newspaper.” Does this equate to a working definition of online reading? http://transliteracies.english.ucsb.edu/category/research-project/definition-of-online-reading
  • 36. What is your definition of online reading?
  • 37. t o… ds lea ss ne c ted ne on r-c pe Hy According to Marilee Sprenger, The Digital Brain, Sept 2009…
  • 38. The next illiteracy will be those who: •cannot think •cannot operate on a virtual platform •cannot transfer literacies •cannot conclude and cannot synthesize meaning from multiple sources
  • 39. In 1942, Aldous Huxley wrote: People will come to love … technologies that undue their capacities to think. -- Brave New World
  • 41. What can we do?
  • 43. Consciously change MO Read like a detective, write like a reporter.
  • 44. So… If you can’t beat ‘em—join ‘em.
  • 46. What Characteristics do you see in your students? http://www.law.georgetown.edu/ist/images/Students2.jpg
  • 47.  Develop a slogan!  http://www.sloganizer.net/en/ #4: Develop a slogan!
  • 48. Characteristics of Millennial  Not sequential (video games)  Non-linear (apply to problem solving)  Reduced frontal lobe* (hyper-connectivity)  Multi-multitasks  Research continues *See EL Sept 2009 magazine PJaeger - WSWHE School Library System
  • 49. Branding  Possession “my”  Opportunity to express (AASL standards)  Look at me generation  Easy access  Build networks  Integrity  Structure is o.k.  Conformity  Admire Intelligence  Immediacy Millennials want… Do we provide that? Is that our MO?
  • 50. Millennial in the classroom  Teamwork & Collaboration  Hyper-connected  Love brands Customize  (brand your library?) your service!  Structure = o.k. •Customer service is an  Walking spam filter expectation.  They need to hear 15 times! •24-7 Access, Beep-a-  Once is not enough! tutor service…  Dependent upon connections  Don’t supervise, build networks  Loves “ownership”
  • 51. Millennial in the  classroom… Social Networks  My job, my life, my library  My assignments  Choice needs to be embedded.  Scrutiny  Integrity  Collaborate  Initiate  Engage ak e it M f ul ning mea
  • 52. Badging?  EQ: How can a badging system support the Millennial interests?
  • 53. Brand your library Transform your space Rethink your space Rethink your tools Data driven -- Statistics?
  • 54. Assignments should NOT be answerable on Google.
  • 55. What question can I ask to compel students to discover and own knowledge?
  • 56. Soundbite MO – join’em #3: Advertise
  • 59. http://www.partnershipfor21stcentury.org  http://www.harringtonstreet.ps.education.nsw.gov.au/History/schoolhistory60s.html  flickr.com/photos/15362885@N00/2748899164  http://grfriesen.typepad.com/becoming_a_millennial/teaching/  http://www.wikimedia.com  http://wikitravel.org/upload/shared/c/c3/Map-USA-New_England01.png  http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2060/1908  http://images.cdn.fotopedia.com/flickr-3817442949-hd.jpg  http://vimeo.com/2831405  http://www.smallmeans.com/new-york-times-infographics/  http://learning.blogs.nytimes.com/2011/04/08/data-visualized-more-on-teaching-with-infographics/  http://en.wikipedia.org/wiki/Sue_Thomas_(author)  http://www.nytimes.com/2009/02/16/books/16libr.html?pagewanted=2  Bobish, Greg. “Participation and Pedagogy: Connecting the Social Web to ACRL Learning Outcomes.” Journal of Academic Librarianship, 37, no. 1 (2011): 54-63.  http://transliteracies.english.ucsb.edu/post/research-project/research-clearinghouse-individual/research-papers/beyond-search-a-preliminary-skill- set-for-online-literacy  Marilee Sprenger. Educational Leadership: Focus on the Digital Brain. September 2009.  Generation Me  Jaeger, Paige. Marketing Information Literacy. School Library Media Activities Monthly Vol. XXV, March 2009. http://commons.wikimedia.org/wiki/File:Music_01754.jpg  Small, Gary M.D and Vorgan, Gigi. iBrain:surviving the technological alteration of the modern mind. New York. Harper Collins, 2008.  http://en.wikipedia.org/wiki/Sue_Thomas_(author) Sue Thomas, Institute of Creative Technologies (IOCT) Resources

Notes de l'éditeur

  1. The word improvisation, innately has the meaning of manipulation, engagement, and involvement, creations, etc…