You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.”
65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.
7. Now
11:00
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
8. Now
1. Tell you briefly who I am and why I’m here
11:00
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
9. Now
1. Tell you briefly who I am and why I’m here
2. Top five best of the best tips and tricks you can use now!
11:00
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
10. Now
1. Tell you briefly who I am and why I’m here
2. Top five best of the best tips and tricks you can use now!
3. Free tools
11:00
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
11. Now
1. Tell you briefly who I am and why I’m here
2. Top five best of the best tips and tricks you can use now!
3. Free tools
4. Questions
11:00
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
19. Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Social Marketing
Kate Gallagher
@k8gallagher
kgallagher@paramore.is www.paramore.is
47. Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Social Marketing
Kate Gallagher
@k8gallagher
kgallagher@paramore.is www.paramore.is
49. Top five best of the best tips and
tricks you can use now!
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
50. It’s True!
65% of travel professionals polled worldwide
planned to increase their social media marketing
budget in 2012, a higher percentage than for any
other digital marketing tactic.
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
66. •Reads blogs about social media and mobile technology
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
67. •Reads blogs about social media and mobile technology
•Is an early adopter
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
68. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
69. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
70. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
71. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
•Thinks like a journalist
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
72. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
•Thinks like a journalist
•Is willing to mesh his personal life with his professional life online
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
73. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
•Thinks like a journalist
•Is willing to mesh his personal life with his professional life online
•Has experience in online communications
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
74. •Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
•Thinks like a journalist
•Is willing to mesh his personal life with his professional life online
•Has experience in online communications
•Is not overly confident about her social media skills
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
75. plan to invest more annually
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
76. 65% of travel professionals polled
worldwide planned to increase their social
media marketing budget in 2012
a higher percentage than for any other
digital marketing tactic.
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
78. 3. create an editorial calendar
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
79. 3.5 remember to look at
your editorial calendar that
you created
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
80. over 50% of US fans of travel
brands and companies “like” or “follow” such
brands and companies because they want
something in return...
...specifically deals and information about
deals.a higher percentage than for any other
digital marketing tactic.
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
82. What goes on that editorial calendar?
1. Time to be present
2. Time to be relevant
3. Content (Photos, Videos and Links)
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
83. What goes on that editorial calendar?
1. Time to be present
2. Time to be relevant
3. Content (Photos, Videos and Links)
4. Moderating
5. Selling
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
84. What goes on that editorial calendar?
1. Time to be present
2. Time to be relevant
3. Content (Photos, Videos and Links)
4. Moderating
5. Selling
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
85. brand how you respond
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
87. 4. write a social statement
of purpose
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
88. 49% of companies on social media
fail to have a social media strategy
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
89. Write a simple statement of purpose for how you
will use Twitter and Facebook
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
90. Write a simple statement of purpose for how you
will use Twitter and Facebook
For example:
We’ll use FB to connect with customers, answer questions, encourage them to visit us and
help them connect with each other.
We’ll do this by posting 1 piece of content daily. That content will include no more than 1
event announcements, 1 product announcements, and 1 other piece of news about us.
We’ll spend about an hour each week searching twitter for new people to follow and other
brands to like.
We will respond to people’s questions within 2 hours.
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
92. Pinterest
pin board-style social
photo sharing website
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
93. Pinterest
create and manage
theme-based image
collections
collections like: events,
interests, hobbies
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
94. Pinterest
create and manage
theme-based image
collections
collections like: events,
interests, hobbies
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
95. Pinterest
users can browse other
pin boards for inspiration
're-pin' images to their
own collections
'like' photos.
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
98. tourism + pinterest
retail = triple digit impact on sales
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
99. tourism + pinterest
retail = triple digit impact on sales
website traffic
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
100. tourism + pinterest
retail = triple digit impact on sales
website traffic
time on site
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
101. tourism + pinterest
retail = triple digit impact on sales
website traffic
time on site
leisure
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
102. tourism + pinterest
retail = triple digit impact on sales
website traffic
time on site
leisure
more likely to purchase
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
103. tourism + pinterest
retail = triple digit impact on sales
website traffic
time on site
leisure
more likely to purchase
photos make an impact
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
105. the top five of the best tips and
tricks you can use now
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
106. the top five of the best tips and
tricks you can use now
1. have a good timeline photo + profile photo
2. don’t just add social media management to someone’s job
description
3. create and don’t forget about your editorial calendar
4.write a statement of purpose
5. test the new stuff (pinterest)
Kate Gallagher
@k8gallagher
kgallagher@paramore.is