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Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Hi.



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
hannah?



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
kate gallagher



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Now




                         11:00
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Now

         1. Tell you briefly who I am and why I’m here




                              11:00
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Now

         1. Tell you briefly who I am and why I’m here

         2. Top five best of the best tips and tricks you can use now!




                               11:00
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Now

         1. Tell you briefly who I am and why I’m here

         2. Top five best of the best tips and tricks you can use now!

         3. Free tools




                               11:00
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Now

         1. Tell you briefly who I am and why I’m here

         2. Top five best of the best tips and tricks you can use now!

         3. Free tools
         4. Questions



                               11:00
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
full-service digital agency



Kate Gallagher
@k8gallagher
kgallagher@paramore.is             www.paramore.is
design + development + media



Kate Gallagher
@k8gallagher
kgallagher@paramore.is   www.paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is   www.paramore.is
Online Strategy | Planning

                             Website Design | Development

                                 Online Media Planning

                         Email Marketing Design and Development

               Display (Banner) Advertising Design and Development

                          Search Engine Marketing (SEO & PPC)

                           Application Design and Development

                                   Mobile Marketing

                                    Social Marketing

Kate Gallagher
@k8gallagher
kgallagher@paramore.is                                          www.paramore.is
27



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
2010 + 2011



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
i miss hannah already

Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
husbands



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
husbands



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
traveling



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
fun



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
vacation



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
2nd



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
8



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
1/4



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
kate
                                2




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is   www.paramore.is
Online Strategy | Planning

                             Website Design | Development

                                 Online Media Planning

                         Email Marketing Design and Development

               Display (Banner) Advertising Design and Development

                          Search Engine Marketing (SEO & PPC)

                           Application Design and Development

                                   Mobile Marketing

                                    Social Marketing

Kate Gallagher
@k8gallagher
kgallagher@paramore.is                                          www.paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Top five best of the best tips and
                             tricks you can use now!




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
It’s True!
                  65% of travel professionals polled worldwide
             planned to increase their social media marketing
             budget in 2012, a higher percentage than for any
                         other digital marketing tactic.




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
the top five of the best tips and
         tricks you can use now


Kate Gallagher
@k8gallagher
kgallagher@paramore.is
1. have a good
      timeline photo + profile photo



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
After




     Before


Kate Gallagher
@k8gallagher
kgallagher@paramore.is
After




     Before


Kate Gallagher
@k8gallagher
kgallagher@paramore.is
After




                         Before




     Before
     wall posts get the most
     attention
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
After




                         Before




     Before                                          After
     wall posts get the most      cover photo gets the most
     attention                                    attention
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Cover photo
    It’s huge
    100%
    Faces




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
1. have a good
      timeline photo + profile photo
                         CoverPhotoFinder.com




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
2. stop adding social media
     management to someone’s job
               description


Kate Gallagher
@k8gallagher
kgallagher@paramore.is
btw
                         it won’t work anyways



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
•Reads blogs about social media and mobile technology




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
•Reads blogs about social media and mobile technology
  •Is an early adopter




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
•Reads blogs about social media and mobile technology
  •Is an early adopter
  •Has a passion for the cause and for social media




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
•Reads blogs about social media and mobile technology
  •Is an early adopter
  •Has a passion for the cause and for social media
  •Is friendly, patient and responsive




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
•Reads blogs about social media and mobile technology
  •Is an early adopter
  •Has a passion for the cause and for social media
  •Is friendly, patient and responsive
  •Is creative and detail-oriented




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
•Reads blogs about social media and mobile technology
  •Is an early adopter
  •Has a passion for the cause and for social media
  •Is friendly, patient and responsive
  •Is creative and detail-oriented
  •Thinks like a journalist




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
•Reads blogs about social media and mobile technology
  •Is an early adopter
  •Has a passion for the cause and for social media
  •Is friendly, patient and responsive
  •Is creative and detail-oriented
  •Thinks like a journalist
  •Is willing to mesh his personal life with his professional life online




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
•Reads blogs about social media and mobile technology
  •Is an early adopter
  •Has a passion for the cause and for social media
  •Is friendly, patient and responsive
  •Is creative and detail-oriented
  •Thinks like a journalist
  •Is willing to mesh his personal life with his professional life online
  •Has experience in online communications



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
•Reads blogs about social media and mobile technology
  •Is an early adopter
  •Has a passion for the cause and for social media
  •Is friendly, patient and responsive
  •Is creative and detail-oriented
  •Thinks like a journalist
  •Is willing to mesh his personal life with his professional life online
  •Has experience in online communications
  •Is not overly confident about her social media skills


Kate Gallagher
@k8gallagher
kgallagher@paramore.is
plan to invest more annually




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
65%         of travel professionals polled
                         worldwide planned to increase their social
                             media marketing budget in 2012
                          a higher percentage than for any other
                                 digital marketing tactic.




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
3. create an editorial calendar




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
3.5 remember to look at
          your editorial calendar that
                  you created


Kate Gallagher
@k8gallagher
kgallagher@paramore.is
over 50%              of US fans of travel
                         brands and companies “like” or “follow” such
                          brands and companies because they want
                                   something in return...
                          ...specifically deals and information about
                         deals.a higher percentage than for any other
                                    digital marketing tactic.




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
What goes on that editorial calendar?

   1. Time to be present

   2. Time to be relevant

   3. Content (Photos, Videos and Links)




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
What goes on that editorial calendar?

   1. Time to be present

   2. Time to be relevant

   3. Content (Photos, Videos and Links)

   4. Moderating

   5. Selling




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
What goes on that editorial calendar?

   1. Time to be present

   2. Time to be relevant

   3. Content (Photos, Videos and Links)

   4. Moderating

   5. Selling




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
brand how you respond




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
4. write a social statement
                    of purpose




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
49%      of companies on social media
                         fail to have a social media strategy




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Write a simple statement of purpose for how you
               will use Twitter and Facebook




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Write a simple statement of purpose for how you
               will use Twitter and Facebook

           For example:

           We’ll use FB to connect with customers, answer questions, encourage them to visit us and
           help them connect with each other.

           We’ll do this by posting 1 piece of content daily. That content will include no more than 1
           event announcements, 1 product announcements, and 1 other piece of news about us.

           We’ll spend about an hour each week searching twitter for new people to follow and other
           brands to like.

           We will respond to people’s questions within 2 hours.




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
5. pinterest




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Pinterest
  pin board-style social
  photo sharing website




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Pinterest
   create and manage
   theme-based image
   collections


   collections like: events,
   interests, hobbies



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Pinterest
   create and manage
   theme-based image
   collections


   collections like: events,
   interests, hobbies



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Pinterest
    users can browse other
    pin boards for inspiration


    're-pin' images to their
    own collections


    'like' photos.



Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
tourism + pinterest




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
tourism + pinterest
           retail = triple digit impact on sales




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
tourism + pinterest
           retail = triple digit impact on sales
           website traffic




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
tourism + pinterest
           retail = triple digit impact on sales
           website traffic
           time on site




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
tourism + pinterest
           retail = triple digit impact on sales
           website traffic
           time on site
           leisure




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
tourism + pinterest
           retail = triple digit impact on sales
           website traffic
           time on site
           leisure
           more likely to purchase


Kate Gallagher
@k8gallagher
kgallagher@paramore.is
tourism + pinterest
           retail = triple digit impact on sales
           website traffic
           time on site
           leisure
           more likely to purchase
           photos make an impact

Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
the top five of the best tips and
         tricks you can use now




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
the top five of the best tips and
         tricks you can use now
             1. have a good timeline photo + profile photo

             2. don’t just add social media management to someone’s job
                 description

             3. create and don’t forget about your editorial calendar
             4.write a statement of purpose

             5. test the new stuff (pinterest)

Kate Gallagher
@k8gallagher
kgallagher@paramore.is
free stuff




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
text




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
pagemodo.com




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
HootSuite:

    manages all your social platforms from
              one dashboard




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Hyper Alerts

               track competitors... and yourself




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
t3




Kate Gallagher
@k8gallagher
kgallagher@paramore.is
consumer discounts
                         partner exposure
                         build social audience


Kate Gallagher
@k8gallagher
kgallagher@paramore.is
Kate Gallagher
@k8gallagher
kgallagher@paramore.is
questions?



Kate Gallagher
@k8gallagher
kgallagher@paramore.is

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Tennessee Governor's Conference on Tourism 2012

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