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Much Ado about Digital Content:
         What Do the Students Say?


Speak Up 2010                                         Julie Evans
• National Findings                        Chief Executive Officer
                                                Project Tomorrow

                      © Project Tomorrow 2011
Today’s Discussion: The Big Questions


• What are the expectations of K-12 students for
  leveraging digital content for learning?

• How are teachers, librarians and administrators
  addressing this student vision for digital content?

• What are the barriers and the opportunities?

• What does the e-textbook discussion tell us about
  the future of teaching and learning?


                      © Project Tomorrow 2011
Discussion Agenda:


  About the Speak Up Project
  Digital content and e-textbooks
        K-12 Students
       Teachers and Librarians
       Administrators

  Panel Discussion with Our Experts
  Conversation – your insights!


                     © Project Tomorrow 2011
Our Expert Panel

 Students:
 Nathan Kosmin                        Springfield PA
 Lauren McCuen                        Springfield PA
 Kiera Ochsner                        Phoenix AZ

 Educators:
 Joquetta Johnson                     Baltimore MD
 Jared Mader                          Red Lion PA
 John Quinn                           Baltimore MD
 Ben Smith                            Red Lion PA
 Catherine Wyman                      Phoenix AZ

                    © Project Tomorrow 2011
Speak Up National Research Project
•   Annual national research project
      Online surveys + focus groups
      Open for all K-12 schools and schools of education
      Institutions receive free report with their own data

•   Collect ideas ↔ Stimulate conversations
       K-12 Students, Teachers, Parents, Administrators, Librarians
       Pre-Service Teachers in Schools of Education

•   Inform policies & programs
        Analysis and reporting of findings and trends
        Consulting services to help transform teaching and learning




                            © Project Tomorrow 2011
Speak Up National Research Project

Empowering authentic voices – since 2003:
   1.9 million K-12 students
   180,000 teachers and librarians
   124,000 parents
   15,500 school and district leaders
   30,000 K-12 schools – from all 50 states, DC,
   American military base schools, Canada, Mexico,
   Australia, int’l schools . . .


          2.2 million respondents

                    © Project Tomorrow 2011
Speak Up survey question themes

      Learning & Teaching with Technology
      21st Century Skills: Digital Citizenship
      Science and Math Instruction
      Career Interests in STEM and Teaching
      Professional Development / Teacher Preparation
      Internet Safety
      Administrators’ Challenges
      Emerging Technologies in the Classroom
         Mobile Devices, Online Learning, Digital Content
         Educational Games, Web 2.0 tools and applications
      Designing the 21st Century School


                             © Project Tomorrow 2011
Saluting our Speak Up 2010 Sponsors:




                 © Project Tomorrow 2011
Many thanks to our K-12 National
 Champion Outreach Partners:




             © Project Tomorrow 2011
National Speak Up 2010 Participation: 379,355

  K-12 Students                                  294,399
  Teachers                                       35,525
  Librarians                                     2,135
  Parents (in English & Spanish)                 42,267
  School/District Administrators                 3,578
  Technology Leaders                             1,391
  Schools / Districts                            6,541 / 1,340

  Participating States for Student Surveys: 48 states
  Top 12 (# of participants):
    TX, CA, AL, AZ, FL, NC, IL, MD, IN, NV, PA, WI

                       © Project Tomorrow 2011
Creating Our Future: Students Speak Up about
    their Vision for 21st Century Learning




              Social–based learning
               Un–tethered learning
              Digitally–rich learning
                 © Project Tomorrow 2011
Speak Up 2010 National Findings
      Two national releases in Washington DC
      April 1 and May 11, 2011




  The New 3 E’s of Education:
Enabled, Engaged, Empowered
 Report #1: How today’s students are leveraging
       emerging technologies for learning

Report #2: How today’s educators are advancing a
       new vision for teaching and learning
                     © Project Tomorrow 2011
What can the Speak Up
findings tell us about the
   future of learning?




        © Project Tomorrow 2011
What can the Speak Up data tell us about the
future of learning?


 • Student vision for tech use mirrors desires for
   learning in general
 • Educators have potential to enable, engage and
   empower this new learning vision
 • By examining the synergies and the disconnects
   we can develop a shared vision for the future of
   learning


                       © Project Tomorrow 2011
The New 3 E’s of Education:
Enabled, Engaged, Empowered


  Key Trends to Watch:

    Mobile Learning

    Online and Blended Learning

    E-Textbooks and Digital Content




                   © Project Tomorrow 2011
The New 3 E’s of Education:
Enabled, Engaged, Empowered


Key Trends: E-Textbooks & Digital Content




                   © Project Tomorrow 2011
Inside today’s classroom

                   How Students are Using Digital Content for
                                 Schoolwork

        Create presentations and media


                 Play educational games

Conduct virtual experiments/simulations


                         Use e-textbooks
                                                                        Gr 9-12
      Participate in virtual reality worlds
                                                                        Gr 6-8
                                                                        Gr 3-5
                      Listen to podcasts


                                          0% 10% 20% 30% 40% 50% 60% 70% 80%


                                              © Project Tomorrow 2011
Best use of technology – in what class?

  High school students say:

  1.   English / Language Arts
  2.   Science
  3.   Math
  4.   Social Studies / History



                       © Project Tomorrow 2011
Inside today’s classroom: teachers’ view

                          Digital Content in the Classroom
   Podcasts/Videos
        E-Textbooks
     Real-time Data
 Educational Games
         Animations
   Virtual Field Trips
         Simulations
                                                                          Teachers: Usage
         Virtual Labs

                         0%    5%      10%             15%    20%   25%       30%       35%


                                    © Project Tomorrow 2011
Inside today’s classroom: teachers + librarians


                         Digital Content in the Classroom

    Podcasts/Videos

        E-Textbooks

     Real-time Data

  Educational Games
         Animations

   Virtual Field Trips

         Simulations                                              Librarians: Recommend
                                                                  Teachers: Usage
         Virtual Labs

                         0%      10%               20%      30%       40%           50%


                                  © Project Tomorrow 2011
Inside today’s classroom: + administrators


                         Digital Content in the Classroom

    Podcasts/Videos
        E-Textbooks
     Real-time Data
                                                                  Administrators: Value
  Educational Games
                                                                  Librarians: Recommend
         Animations                                               Teachers: Usage
   Virtual Field Trips
         Simulations
         Virtual Labs

                         0%      20%              40%       60%      80%            100%


                                  © Project Tomorrow 2011
Value proposition of digital content:
Administrators’ perspective

Top benefits:

1.   Increases student engagement
2.   Extends learning beyond the school day
3.   Prepares students for world of work
4.   Improves teachers’ skills with technology
5.   Decreases dependence on publishers


                       © Project Tomorrow 2011
Barriers to implementing more digital content in
classrooms

Administrators say:

1.   Digital equity concerns                    47%
2.   Teacher skill concerns                     43%
3.   How to evaluate quality                    35%
4.   Need content aligned to standards          28%
5.   Legal concerns                             26%


                      © Project Tomorrow 2011
What is most important when evaluating quality of
digital content?

  Administrators say:
  1. Student achievement
     (61%)
  2. Teacher evaluation (52%)
  3. Created by teachers (40%)
  4. Certified by ed org (36%)
  5. On state ed dept list (34%)
  6. Conference demo (33%)
  7. Colleague referral (17%)


                           © Project Tomorrow 2011
What is most important when evaluating quality
of digital content?
Administrators say:                       Teachers say:
1. Student achievement                    1. Created by teachers (56%)
   (61%)                                  2. Colleague referral (53%)
2. Teacher evaluation (52%)               3. Teacher evaluation (40%)
3. Created by teachers (40%)              4. Certified by ed org (37%)
4. Certified by ed org (36%)              5. Student achievement
5. On state ed dept list (34%)               (35%)
6. Conference demo (33%)                  6. Conference demo (30%)
7. Created by content                     7. Created by content
   experts (30%)                             experts (28%)


                         © Project Tomorrow 2011
What is most important when evaluating quality
of digital content?
Administrators say:                       Teachers say:
1. Student achievement                    1. Created by teachers (56%)
   (61%)                                  2. Colleague referral (53%)
2. Teacher evaluation (52%)               3. Teacher evaluation (40%)
3. Created by teachers (40%)              4. Certified by ed org (37%)
4. Certified by ed org (36%)              5. Student achievement
5. On state ed dept list (34%)               (35%)
6. Conference demo (33%)                  6. Conference demo (30%)
7. Created by content                     7. Created by content
   experts (30%)                             experts (28%)


                         © Project Tomorrow 2011
How do parents determine quality for digital resources they
bring into their home?

 Quality Factors                                                   Parents


 1. My child finds the tools engaging                                 64%
 2. Aligned to my child’s curriculum                                  62%
 3. My child’s teacher is using the same tools in the classroom       53%
 4. Recommended by my child’s teacher, school librarian or other      48%
    educator
 5. My child is doing better in school after using similar tools      48%
 6. Aligned to content standards (state or national)                  41%
 7. Our school purchased a license for the tools and allows home      38%
    access
 8. Developed by an organization with expertise in the field          38%
 9. Student achievement results                                       36%
 10. Developed by a classroom teacher                                 35%

                                  © Project Tomorrow 2011
What if ….

We asked students to design the ultimate
 digital or e-textbook?

What features and functionality would
 they desire?



                 © Project Tomorrow 2011
Students’ desires for the features and
functionality of digital or e-textbooks


   Three themes emerge from the data:


            Students want interactivity and relevancy

            They want tools to facilitate collaboration

            They want ways to personalize learning




                        © Project Tomorrow 2011
Students’ desires for the features and
functionality of digital or e-textbooks


   Three themes emerge from the data:

            Students want interactivity and relevancy

            They want tools to facilitate collaboration

            They want ways to personalize learning


      E-textbook as proxy for the student vision for a
                  new learning paradigm


                        © Project Tomorrow 2011
Creating Our Future: Students Speak Up about
    their Vision for 21st Century Learning




              Social–based learning
               Un–tethered learning
              Digitally–rich learning
                 © Project Tomorrow 2011
Students Design the Ultimate E-Textbook


             Leveraging Social-Based Learning in the Ultimate E-Textbook

 Communications tools

Chat rooms w ith video                                                           Gr 9-12
                                                                                 Gr 6-8
         Online tutors                                                           Gr 3-5

    Collaboration tools

                          0%   10%   20%             30%       40%   50%   60%


                                     © Project Tomorrow 2011
Students Design the Ultimate E-Textbook


              Leveraging Un-tethered Learning in the Ultimate E-Textbook

 Dow nloadable to phone


           Mobile apps                                                                 Gr 9-12
                                                                                       Gr 6-8
      Self-assessments                                                                 Gr 3-5


         Online classes


                          0%   10%   20%          30%          40%   50%   60%   70%


                                     © Project Tomorrow 2011
Students Design the Ultimate E-Textbook


      Leveraging Digitally-Rich Content in the Ultimate E-Textbook


         Real time data


            Video clips


            3D content                                                                  Gr 9-12
                                                                                        Gr 6-8
            Virtual labs                                                                Gr 3-5


                Games


 Animations/simulations


                           0%   10%     20%         30%         40%   50%   60%   70%

                                      © Project Tomorrow 2011
The Future of Learning with
      Digital Content

  What do the students say?

 What do the educators say?


          © Project Tomorrow 2011
Our Expert Panel

 Students:
 Nathan Kosmin                        Springfield PA
 Lauren McCuen                        Springfield PA
 Kiera Ochsner                        Phoenix AZ

 Educators:
 Joquetta Johnson                     Baltimore MD
 Jared Mader                          Red Lion PA
 John Quinn                           Baltimore MD
 Ben Smith                            Red Lion PA
 Catherine Wyman                      Phoenix AZ

                    © Project Tomorrow 2011
What is the bottom line?

 Today’s students
want learning that is:

     Enabled

     Engaging

  Empowered
                   © Project Tomorrow 2011
More Speak Up? www.tomorrow.org

• National Speak Up Findings and reports

• Additional data analysis from Speak Up 2010

• Presentations, podcasts and webinars

• Evaluation services

• Reports and white papers

• Participate in Speak Up 2011!



                         © Project Tomorrow 2011
Speak Up 2011
  New online surveys for students,
 parents & educators open for input:


October 10 - December 23
Enable, engage, empower your
      stakeholder voices!
              © Project Tomorrow 2011
Thank you.
            Let’s continue this conversation.

                           Julie Evans
                       Project Tomorrow
                     jevans@tomorrow.org
                        949-609-4660 x15

                     Copyright Project Tomorrow 2011.
This work is the intellectual property of the author. Permission is granted
for this material to be shared for non-commercial, educational purposes,
    provided that this copyright statement appears on the reproduced
  materials and notice is given that the copying is by permission of the
     author. To disseminate otherwise or to republish requires written
                        permission from the author.


                            © Project Tomorrow 2011

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Much Ado about Digital Content: What do the Students Say?

  • 1. Much Ado about Digital Content: What Do the Students Say? Speak Up 2010 Julie Evans • National Findings Chief Executive Officer Project Tomorrow © Project Tomorrow 2011
  • 2. Today’s Discussion: The Big Questions • What are the expectations of K-12 students for leveraging digital content for learning? • How are teachers, librarians and administrators addressing this student vision for digital content? • What are the barriers and the opportunities? • What does the e-textbook discussion tell us about the future of teaching and learning? © Project Tomorrow 2011
  • 3. Discussion Agenda: About the Speak Up Project Digital content and e-textbooks K-12 Students Teachers and Librarians Administrators Panel Discussion with Our Experts Conversation – your insights! © Project Tomorrow 2011
  • 4. Our Expert Panel Students: Nathan Kosmin Springfield PA Lauren McCuen Springfield PA Kiera Ochsner Phoenix AZ Educators: Joquetta Johnson Baltimore MD Jared Mader Red Lion PA John Quinn Baltimore MD Ben Smith Red Lion PA Catherine Wyman Phoenix AZ © Project Tomorrow 2011
  • 5. Speak Up National Research Project • Annual national research project Online surveys + focus groups Open for all K-12 schools and schools of education Institutions receive free report with their own data • Collect ideas ↔ Stimulate conversations K-12 Students, Teachers, Parents, Administrators, Librarians Pre-Service Teachers in Schools of Education • Inform policies & programs Analysis and reporting of findings and trends Consulting services to help transform teaching and learning © Project Tomorrow 2011
  • 6. Speak Up National Research Project Empowering authentic voices – since 2003: 1.9 million K-12 students 180,000 teachers and librarians 124,000 parents 15,500 school and district leaders 30,000 K-12 schools – from all 50 states, DC, American military base schools, Canada, Mexico, Australia, int’l schools . . . 2.2 million respondents © Project Tomorrow 2011
  • 7. Speak Up survey question themes Learning & Teaching with Technology 21st Century Skills: Digital Citizenship Science and Math Instruction Career Interests in STEM and Teaching Professional Development / Teacher Preparation Internet Safety Administrators’ Challenges Emerging Technologies in the Classroom Mobile Devices, Online Learning, Digital Content Educational Games, Web 2.0 tools and applications Designing the 21st Century School © Project Tomorrow 2011
  • 8. Saluting our Speak Up 2010 Sponsors: © Project Tomorrow 2011
  • 9. Many thanks to our K-12 National Champion Outreach Partners: © Project Tomorrow 2011
  • 10. National Speak Up 2010 Participation: 379,355 K-12 Students 294,399 Teachers 35,525 Librarians 2,135 Parents (in English & Spanish) 42,267 School/District Administrators 3,578 Technology Leaders 1,391 Schools / Districts 6,541 / 1,340 Participating States for Student Surveys: 48 states Top 12 (# of participants): TX, CA, AL, AZ, FL, NC, IL, MD, IN, NV, PA, WI © Project Tomorrow 2011
  • 11. Creating Our Future: Students Speak Up about their Vision for 21st Century Learning Social–based learning Un–tethered learning Digitally–rich learning © Project Tomorrow 2011
  • 12. Speak Up 2010 National Findings Two national releases in Washington DC April 1 and May 11, 2011 The New 3 E’s of Education: Enabled, Engaged, Empowered Report #1: How today’s students are leveraging emerging technologies for learning Report #2: How today’s educators are advancing a new vision for teaching and learning © Project Tomorrow 2011
  • 13. What can the Speak Up findings tell us about the future of learning? © Project Tomorrow 2011
  • 14. What can the Speak Up data tell us about the future of learning? • Student vision for tech use mirrors desires for learning in general • Educators have potential to enable, engage and empower this new learning vision • By examining the synergies and the disconnects we can develop a shared vision for the future of learning © Project Tomorrow 2011
  • 15. The New 3 E’s of Education: Enabled, Engaged, Empowered Key Trends to Watch: Mobile Learning Online and Blended Learning E-Textbooks and Digital Content © Project Tomorrow 2011
  • 16. The New 3 E’s of Education: Enabled, Engaged, Empowered Key Trends: E-Textbooks & Digital Content © Project Tomorrow 2011
  • 17. Inside today’s classroom How Students are Using Digital Content for Schoolwork Create presentations and media Play educational games Conduct virtual experiments/simulations Use e-textbooks Gr 9-12 Participate in virtual reality worlds Gr 6-8 Gr 3-5 Listen to podcasts 0% 10% 20% 30% 40% 50% 60% 70% 80% © Project Tomorrow 2011
  • 18. Best use of technology – in what class? High school students say: 1. English / Language Arts 2. Science 3. Math 4. Social Studies / History © Project Tomorrow 2011
  • 19. Inside today’s classroom: teachers’ view Digital Content in the Classroom Podcasts/Videos E-Textbooks Real-time Data Educational Games Animations Virtual Field Trips Simulations Teachers: Usage Virtual Labs 0% 5% 10% 15% 20% 25% 30% 35% © Project Tomorrow 2011
  • 20. Inside today’s classroom: teachers + librarians Digital Content in the Classroom Podcasts/Videos E-Textbooks Real-time Data Educational Games Animations Virtual Field Trips Simulations Librarians: Recommend Teachers: Usage Virtual Labs 0% 10% 20% 30% 40% 50% © Project Tomorrow 2011
  • 21. Inside today’s classroom: + administrators Digital Content in the Classroom Podcasts/Videos E-Textbooks Real-time Data Administrators: Value Educational Games Librarians: Recommend Animations Teachers: Usage Virtual Field Trips Simulations Virtual Labs 0% 20% 40% 60% 80% 100% © Project Tomorrow 2011
  • 22. Value proposition of digital content: Administrators’ perspective Top benefits: 1. Increases student engagement 2. Extends learning beyond the school day 3. Prepares students for world of work 4. Improves teachers’ skills with technology 5. Decreases dependence on publishers © Project Tomorrow 2011
  • 23. Barriers to implementing more digital content in classrooms Administrators say: 1. Digital equity concerns 47% 2. Teacher skill concerns 43% 3. How to evaluate quality 35% 4. Need content aligned to standards 28% 5. Legal concerns 26% © Project Tomorrow 2011
  • 24. What is most important when evaluating quality of digital content? Administrators say: 1. Student achievement (61%) 2. Teacher evaluation (52%) 3. Created by teachers (40%) 4. Certified by ed org (36%) 5. On state ed dept list (34%) 6. Conference demo (33%) 7. Colleague referral (17%) © Project Tomorrow 2011
  • 25. What is most important when evaluating quality of digital content? Administrators say: Teachers say: 1. Student achievement 1. Created by teachers (56%) (61%) 2. Colleague referral (53%) 2. Teacher evaluation (52%) 3. Teacher evaluation (40%) 3. Created by teachers (40%) 4. Certified by ed org (37%) 4. Certified by ed org (36%) 5. Student achievement 5. On state ed dept list (34%) (35%) 6. Conference demo (33%) 6. Conference demo (30%) 7. Created by content 7. Created by content experts (30%) experts (28%) © Project Tomorrow 2011
  • 26. What is most important when evaluating quality of digital content? Administrators say: Teachers say: 1. Student achievement 1. Created by teachers (56%) (61%) 2. Colleague referral (53%) 2. Teacher evaluation (52%) 3. Teacher evaluation (40%) 3. Created by teachers (40%) 4. Certified by ed org (37%) 4. Certified by ed org (36%) 5. Student achievement 5. On state ed dept list (34%) (35%) 6. Conference demo (33%) 6. Conference demo (30%) 7. Created by content 7. Created by content experts (30%) experts (28%) © Project Tomorrow 2011
  • 27. How do parents determine quality for digital resources they bring into their home? Quality Factors Parents 1. My child finds the tools engaging 64% 2. Aligned to my child’s curriculum 62% 3. My child’s teacher is using the same tools in the classroom 53% 4. Recommended by my child’s teacher, school librarian or other 48% educator 5. My child is doing better in school after using similar tools 48% 6. Aligned to content standards (state or national) 41% 7. Our school purchased a license for the tools and allows home 38% access 8. Developed by an organization with expertise in the field 38% 9. Student achievement results 36% 10. Developed by a classroom teacher 35% © Project Tomorrow 2011
  • 28. What if …. We asked students to design the ultimate digital or e-textbook? What features and functionality would they desire? © Project Tomorrow 2011
  • 29. Students’ desires for the features and functionality of digital or e-textbooks Three themes emerge from the data: Students want interactivity and relevancy They want tools to facilitate collaboration They want ways to personalize learning © Project Tomorrow 2011
  • 30. Students’ desires for the features and functionality of digital or e-textbooks Three themes emerge from the data: Students want interactivity and relevancy They want tools to facilitate collaboration They want ways to personalize learning E-textbook as proxy for the student vision for a new learning paradigm © Project Tomorrow 2011
  • 31. Creating Our Future: Students Speak Up about their Vision for 21st Century Learning Social–based learning Un–tethered learning Digitally–rich learning © Project Tomorrow 2011
  • 32. Students Design the Ultimate E-Textbook Leveraging Social-Based Learning in the Ultimate E-Textbook Communications tools Chat rooms w ith video Gr 9-12 Gr 6-8 Online tutors Gr 3-5 Collaboration tools 0% 10% 20% 30% 40% 50% 60% © Project Tomorrow 2011
  • 33. Students Design the Ultimate E-Textbook Leveraging Un-tethered Learning in the Ultimate E-Textbook Dow nloadable to phone Mobile apps Gr 9-12 Gr 6-8 Self-assessments Gr 3-5 Online classes 0% 10% 20% 30% 40% 50% 60% 70% © Project Tomorrow 2011
  • 34. Students Design the Ultimate E-Textbook Leveraging Digitally-Rich Content in the Ultimate E-Textbook Real time data Video clips 3D content Gr 9-12 Gr 6-8 Virtual labs Gr 3-5 Games Animations/simulations 0% 10% 20% 30% 40% 50% 60% 70% © Project Tomorrow 2011
  • 35. The Future of Learning with Digital Content What do the students say? What do the educators say? © Project Tomorrow 2011
  • 36. Our Expert Panel Students: Nathan Kosmin Springfield PA Lauren McCuen Springfield PA Kiera Ochsner Phoenix AZ Educators: Joquetta Johnson Baltimore MD Jared Mader Red Lion PA John Quinn Baltimore MD Ben Smith Red Lion PA Catherine Wyman Phoenix AZ © Project Tomorrow 2011
  • 37. What is the bottom line? Today’s students want learning that is: Enabled Engaging Empowered © Project Tomorrow 2011
  • 38. More Speak Up? www.tomorrow.org • National Speak Up Findings and reports • Additional data analysis from Speak Up 2010 • Presentations, podcasts and webinars • Evaluation services • Reports and white papers • Participate in Speak Up 2011! © Project Tomorrow 2011
  • 39. Speak Up 2011 New online surveys for students, parents & educators open for input: October 10 - December 23 Enable, engage, empower your stakeholder voices! © Project Tomorrow 2011
  • 40. Thank you. Let’s continue this conversation. Julie Evans Project Tomorrow jevans@tomorrow.org 949-609-4660 x15 Copyright Project Tomorrow 2011. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author. © Project Tomorrow 2011