Let's Adopt was founded in 2008 by two people to honor a rescued blind dog named Simba and has become the world's largest animal rescue network through innovative use of social media. It tells the story of how Let's Adopt uses the fictional character of Viktor Larkhill to unify volunteers behind helping animals find homes internationally while empowering participation and cooperation through a shared mission.

2. At time when ideas are created
and spread differently,
we change things by
Leading

9. Our Story
It all started with a little blind dog rescued from an animal
shelter; Simba…
After her passing, in her honor, we decided to set up an
Animal Rescue Program.
We named it simply, Let’s Adopt!
What follows is a real story.

10. We change things by Innovating
Let’s Adopt! was founded on the 8 of January 2008 by 2 people. In
little over two years Let’s Adopt! has become the worlds largest animal
rescue network.
Thanks to the innovative use of Social Media platforms like Facebook,
FriendFeed and Twitter, Let’s Adopt! has built a level of consensus and
credibility previously unseen amongst any organization of its kind.

11. The Myth
The public face of Let’s Adopt is Viktor Larkhill,
an imaginary superhero who wears
a mask.
Behind the mask there is more
than a single volunteer.
Unity is formed within the group
through the mystique of one
personality who is ready to
take on every challenge.

12. The Myth

13. Creating The Buzz

15. Belonging

16. Belonging

17. Partipation and co-operation

18. Partipation and co-operation

19. Other Networks

20. International Expansion

21. International Expansion

22. The Future

23. The Future

24. The Future