Intervention de Jose Filipe Torres - CEO Bloom Consulting Spécialiste de la réputation des pays Conférence ReputationWar 2015 « La marque et le territoire » #RepWar15 - 16 janvier 2015 - Théâtre des variétés Paris - organisée par Christophe Ginisty @cginisty

1. Hello!
jtorres@bloom-consulting.com
©bloomconsult
Paris 2015 - Reputation War
Bloom Consulting
Countries Regions and Cities

2. Bloom Consulting
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Bloom Consulting
Country
Brand
Ranking©

3. Bloom Consulting
Countries Regions and Cities
Bloom Consulting
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Brand
Ranking©
Trade
Edition

4. Bloom Consulting
Countries Regions and Cities
Bloom Consulting
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Brand
Ranking©
Tourism
Edition

5. Bloom Consulting
Countries Regions and Cities
America Europe Africa Asia Oceania
550

6. 37.3%
30.6%
19.4%
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Digital
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Bloom Consulting
Countries Regions and Cities
America Europe Africa Asia Oceania

7. 3.4%
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27.5%
32.7%
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Countries Regions and Cities
America Europe Africa Asia Oceania

8. AAA
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6. - Thailand A
8. +4 Macao SAR, China AA
4. +9 Hong Kong SAR, China BBB
9. +1 China BBB
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3. - Germany
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22. I
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24. Bloom Consulting
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25. “Central
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26. ?
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27. Progress
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Environment Lifestyle
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Countries Regions and Cities

28. Progress
Economy Culture
Environment Lifestyle
Humanity
Bloom Consulting
Countries Regions and Cities

29. Bloom Consulting
Countries Regions and Cities

30. Bloom Consulting
Countries Regions and Cities

31. Bloom Consulting
Countries Regions and Cities

32. Bloom Consulting
Countries Regions and Cities

33. Progress
Economy Culture
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Bloom Consulting
Countries Regions and Cities

34. Bloom Consulting
Countries Regions and Cities

35. Progress
Economy Culture
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Bloom Consulting
Countries Regions and Cities

36. Bloom Consulting
Countries Regions and Cities

37. Progress
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38. Progress
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39. I
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40. Difficult
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41. But simple
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42. Europe’s
Pioneer
Bloom Consulting
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43. Innovate
Implement
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advise Europe
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44. BOLD
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45. C
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46. European
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Countries Regions and Cities

47. Bloom Consulting
Countries Regions and Cities

48. Bloom Consulting
Countries Regions and Cities

49. Bloom Consulting
Countries Regions and Cities

50. Bloom Consulting
Countries Regions and Cities

51. Bloom Consulting
Countries Regions and Cities

52. Bloom Consulting
Countries Regions and Cities

53. Bloom Consulting
Countries Regions and Cities

54. Bloom Consulting
Countries Regions and Cities

55. Bloom Consulting
Countries Regions and Cities

56. Latvia
Bloom Consulting
Countries Regions and Cities

57. Latvia
Bloom Consulting
Countries Regions and Cities

58. Latvia
Bloom Consulting
Countries Regions and Cities

59. Bloom Consulting
Countries Regions and Cities

60. Bloom Consulting
Countries Regions and Cities
Thank you!
jtorres@bloom-consulting.com
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