The e-commerce market in India has grown significantly in recent years and is projected to continue growing rapidly. Online travel and retail are currently the largest segments of the market. Factors fueling market growth include rising disposable incomes and increased internet and smartphone usage in India. However, high customer acquisition costs and issues with the cash-on-delivery model are hindering profitability for some e-commerce players. The market remains very competitive with established global companies and new domestic entrants vying for market share.

1. e-Commerce Market – India
February 2014

2. 2E-COMMERCE MARKET IN INDIA 2013.PPT
Executive Summary
Market
Electronic commerce (e-Commerce) market in India has registered a growth rate of over xx% in
the year 20-- from the year 20--
e-Commerce market size was pegged at INR yy tn in 20-- and is projected to attain a CAGR of
about yy% to reach INR zz tn by 20--
Online travel and retail segment continued to contribute the most in the market size for the year
2012, followed by online financial services, ‘other services’ and digital downloads
Market
Opportunity
Trends
 Some of the prominent trends identified in the market include the following:
Changes in Business Models
Refreshed Strategies
Competition
Major e-Commerce Vendors
Flipkart Online Services Thomas Cook India Amazon eBay India
Times Business Solutions Infoedge India Monster Worldwide Expedia India
 The e-Commerce market is brimming with opportunities for vendors, which when tapped
effectively, will provide vendors with a scope to build a sustainable future
 Some of the major opportunities in the market include the following:
Social Network Domain
Tier II & III Cities
Mobile Platforms

3. 3E-COMMERCE MARKET IN INDIA 2013.PPT
•Macro Economic Indicators
•Introduction
•Market Overview
•e-Commerce Technology
•Market Boosters
•Issues Hindering Profitability of Players
•Trends
•Competitive Landscape
•Consumer Insights
•Market Opportunity
•Strategic Recommendations
•Appendix

4. 4E-COMMERCE MARKET IN INDIA 2013.PPT
An example of e-Commerce system work model
e-Commerce
Space
Regional Logistics Support Regional Warehouse Logistics Support
Warehouse
e-Commerce
Vendor
Financial Service Provider
Consumers
Internet Enabled Devices

5. 5E-COMMERCE MARKET IN INDIA 2013.PPT
e-Commerce in India is fast evolving and is expected to
mature further in the ensuing years
• Registering a y-o-y (Year-on-Year) growth of over xx% in the year 2012, e-Commerce market is set course for a bright
future in India
• Currently, the market is dominated by the online travel and retail segments followed by financial services, digital
downloads, amongst others
• Factors such as a huge presence of internet users coupled with a continual increase in purchasing power of the Indian
population is mainly boosting the market
e-Commerce Market – India Overview
20--2012
INR tn
a
b
c
d
0
xxx
20--20--20--20--
Segment 5
Segment 4
Segment 3
Segment 2
Segment 1
e-Commerce Market Size & Growth – India e-Commerce Market Split (20--) – India

6. 6
SAMPLE
E-COMMERCE MARKET IN INDIA 2013.PPT
e-Commerce Market India (x/x) – Online xxx Overview
•Commanding, a market share of about , the
online xxx segment drives the e-Commerce market
•Mainly comprises of abc, def & ghi
•xxx currently happen to be the most visited online
xxx website
 The website manages to book an average of xxx
per month
•xxx
Online xxx – Snapshot Online xxx – Benefits for Players
Online xxx – Market Size & Growth (20xx)
Market Size Y-o-Y Growth
Major Online xxx Websites – (20xx)
Website Reach % - 3 months
Website A 0.0181%
Website AB 0.0357%
Website ABC 0.0458%
Website ABCD 0.0550%
Website ABCDE 0.0627%
Website ABCDEF 0.1240%
Website ABCDEFG 0.1915%

7. 7
SAMPLE
E-COMMERCE MARKET IN INDIA 2013.PPT
e-Commerce Market India (x/x) – Online xxx Overview –
India Statistics (x/x)
Online xxx Demand – India
Demand – East India
Demand – North India
Demand – West India
Demand – Central India Demand – South India

8. 8
SAMPLE
E-COMMERCE MARKET IN INDIA 2013.PPT
Growth in individual disposable incomes is boosting the
e-Commerce market significantly
• Owing to a steady rise in the country’s GDP, the disposable income amongst the Indian
population is also showing signs of tremendous improvement
 A greater proportion of the overall Indian population now have considerably higher spending power as a
result of which e-Commerce is gaining mass momentum
• Entry of new players in the market result in a stiff competition and consequently vendors resort
to price cuts which in turn further strengthens the purchase power of the Indian population
Increased Spending Power Impact
Deprived
Aspirers
Seekers
Strivers
Globals
INR tn
a
b
c
d
e
0
2025e2015e2005
Core target
consumer
groups
>1000
500-1000
200-500
90-200
<90
mn
a
b
c
d
e
f
0
2025e2015e2005
Per household annual
income (INR ‘000)
Total No. of Household (mn) Aggregate Annual Disposable Income

9. 9
SAMPLE
E-COMMERCE MARKET IN INDIA 2013.PPT
Expenses incurred in online advertising and customer
acquisition is on the higher side
Cost per click
Minimum
desired no. of
clicks
Amount shelled
out
Average cost per click
refers to the expenses
incurred by e-
Commerce vendors in
order to generate one
click from the
consumer
• Refers to the average
click to purchase
conversion ration
• On an average 1 out
of every 100 clicks
gets converted to
purchases in India
It refers to the amount
invested by e-
Commerce vendors in
order to facilitate at
least one successful
transaction
xxx
•xxx
Impact
This amount severely
damages the profit
margins, especially when
brand loyalty amongst
customers is almost zero in
the market

10. 10
SAMPLE
E-COMMERCE MARKET IN INDIA 2013.PPT
COD has its own set of pros and cons, however of late it has
started taking a heavy toll on the profitability
Losses Incurred for COD Impact
• The concept of COD was an immediate success in gaining customer confidence, however it
levied its own set of hurdles on e-Commerce vendors
• The biggest risk factor associated with COD is the chances of product return, which in turn
alleviates the overall expenses beared by vendors
• Consequently, these additional costs add up to the overall expenses of the vendors thereby
bringing down the profit margins by manifolds
Transaction Split –
e-Commerce India (20xx)
45%
55%
yyy xxx
e-Commerce
Vendor
xxx
Customer
xxx COD Charges
Product Return
COD Expenses – e-Commerce Vendor India
These costs add up to a
vendor’s expenses for a
single product delivered via
COD mode

11. 11
SAMPLE
E-COMMERCE MARKET IN INDIA 2013.PPT
An example of e-Commerce ecosystem
Internet
Infrastructure
Application
Infrastructure
Intermediaries
e-Commerce
Companies
Comprises of companies
offering basic IT
infrastructure and
equipment required for
going online in the World
Wide Web
Comprises of vendors
which produce softwares
intended to facilitate
online transactions and
other web services
Intermediary companies
provide a proper and
organized platform for e-
Commerce, so as to
facilitate online
transactions
Companies which act as
the interface for online
sellers as well as
prospective buyers fall
under this category
Networking, Hardware
and Software
Manufacturers, IT
peripheral vendors,
Internet Service
Providers
Web based commerce
app, databases, search
engine software, online
consultancy and
multimedia application
developers
Industry specific
companies such as online
travel players, financial
service providers, web
based ad developers and
content provders
Online e-Tailers, web
based media and
entertainment
companies, online
ticketing companies
xxx xxx xxx xxx
Description
Company
Type
Examples of
Companies
Ecosystem
Layers

12. 12
SAMPLEPorter’s Five Forces Analysis
Bargaining Power of Buyers
• xxx
Impact
xxx
E-COMMERCE MARKET IN INDIA 2013.PPT
Threat of New Entrants
• xxx
Impact
xxx
Bargaining Power of Suppliers
• xxx
Impact
xxx
Threat of Substitutes
• xxx
Impact
xxx
Competitive Rivalry
• xxx
Impact
xxx

13. 13
SAMPLEPublic: Foreign Company – Company ABC (x/x)
Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Name Designation
Head Office
Hyderabad
Category Products/Services
E-COMMERCE MARKET IN INDIA 2013.PPT

14. 14
SAMPLEFinancial Snapshot Key Ratios
Financial Summary
• The company incurred a net profit of negative INR xxx bn in FY 20xx, as
compared to net profit of INR xxx bn in FY 20xx
• The company reported total income of INR xxx bn in FY 20xx, as compared
to INR xxx bn in FY 20xx
• The company earned an operating margin of xxx% in FY 20xx, a decrease of
xxx percentage points over FY 20xx
• The company reported debt to equity ratio of xxx in FY 20xx, an increase of
xxx% over FY 20xx
Key Financial Performance Indicators
Indicators Value (dd/mm/yyyy)
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (USD)
PE Ratio (Abs)
Particulars
y-o-y change
(20xx-xx)
20xx 20xx 20xx 20xx
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Net Profit/LossTotal Income
-20
0
20
40
60
INR bnINR bn
a
b
c
d
0
20xx20xx20xx20xx
Public: Foreign Company – Company ABC (x/x)
E-COMMERCE MARKET IN INDIA 2013.PPT

15. 15
SAMPLEPublic: Foreign Company – Company ABC (x/x)
Key Business Segments Key Geographic Segments
100%
50%
0%
20xx
100%
48% 45% 44% 43%
52% 55% 56% 57%
0%
50%
100%
20xx20xx20xx20xx
xxx xxx
Business Highlights (1/2)
Description News
Online Retailers
E-COMMERCE MARKET IN INDIA 2013.PPT
xxx

16. 16
SAMPLE
E-COMMERCE MARKET IN INDIA 2013.PPT
Consumer Insights: e-Commerce Segments (x/x)
a
b
c
d
e
0%
100%
Segment 6Segment 5Segment 4Segment 3Segment 2Segment 1
xxxxxx
Segment 6
Segment 3
Segment 5
Segment 2
Segment 4
Segment 1
• x
e-Commerce Segments – Split (2012) e-Commerce Segments – Overview
e-Commerce Consumption – Gender Split (2012)

17. 17MOBILE INTERNET MARKET IN INDIA 2014.PPT
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The e-Commerce Market – India 2014 report is a part of Netscribes’ Information Technology
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