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Business Research
Methods – new
developments
Dr Robert Shaw
School of Management
Today

The origins of business & management research methods
A justified classification of research methods
Research as Technology
Research as Science
Research as Phenomenology
Future directions
The problem of classifying
research methods

Classifications that are common
(management textbooks)
Classification by purpose
Classifications by inherent assumptions
Classifying by inherent
assumptions
Epistemology
(how we know, kinds of knowledge)
Ontology
(what there is to know or explain)
Business research as technology

Marketing research / policy research / evaluation research
The handmaiden to business
Standards not derived from the discipline
The banner of science
The Philosophy of Technology
Research into
business & management
Received View
of science

Constructivist
theories of science

Phenomenological
theories of science

Positivist
theories of management

Constructivist
theories of management

Phenomenological
theories of management
Research into
business & management
Received View
of science

Constructivist
theories of science

Phenomenological
theories of science
Husserl
Heidegger

Positivist
theories of management

Constructivist
theories of management

Phenomenological
theories of management
Searle

Shaw
Positivist theories of science
in business

Science is theory, laws, propositions (particularly mathematical)
Reality is out there: let us mirror it
Modern science starts with Galileo & Newton
Science is objective
Social science are similar to other sciences
Measure everything – what does this involve
From 1964, not a serious view
Constructivist theories of
science in business

Kant
Science is characteristic of human beings
Science is a form of “culture”
Science is subjective
The business environment, stakeholders
Phenomenological theories of
business & management

Husserl & Heidegger
Misuse of the word
Two recent initiatives:
John Searle
UC Berkeley
Robert Shaw
GDUFS
The social construction of
institutions
Based on experience / reflection
Society, institutions, organisations, individuals
Husserl – intentionality
Searle – collective intentionality
My research in local
government

Work with councils in USA, UK, New Zealand
Method of enquiry
Bracketing out (Husserl)
Findings for local government
Work on democracy
Some of my papers

Is there a position in management for Martin Heidegger?
Customers are equipment
The phenomenology of local government
Phenomenology of democracy
Husserl’s phenomenological method in management
Phenomenology of entrepreneurship
Phenomenology of union decision-making
The future

Technology will continue
The Positivist View – laws of business
Constructivist accounts - popular
Phenomenology – strict applications

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Research methods gdufs

  • 1. Business Research Methods – new developments Dr Robert Shaw School of Management
  • 2. Today The origins of business & management research methods A justified classification of research methods Research as Technology Research as Science Research as Phenomenology Future directions
  • 3. The problem of classifying research methods Classifications that are common (management textbooks) Classification by purpose Classifications by inherent assumptions
  • 4. Classifying by inherent assumptions Epistemology (how we know, kinds of knowledge) Ontology (what there is to know or explain)
  • 5. Business research as technology Marketing research / policy research / evaluation research The handmaiden to business Standards not derived from the discipline The banner of science The Philosophy of Technology
  • 6. Research into business & management Received View of science Constructivist theories of science Phenomenological theories of science Positivist theories of management Constructivist theories of management Phenomenological theories of management
  • 7. Research into business & management Received View of science Constructivist theories of science Phenomenological theories of science Husserl Heidegger Positivist theories of management Constructivist theories of management Phenomenological theories of management Searle Shaw
  • 8. Positivist theories of science in business Science is theory, laws, propositions (particularly mathematical) Reality is out there: let us mirror it Modern science starts with Galileo & Newton Science is objective Social science are similar to other sciences Measure everything – what does this involve From 1964, not a serious view
  • 9. Constructivist theories of science in business Kant Science is characteristic of human beings Science is a form of “culture” Science is subjective The business environment, stakeholders
  • 10. Phenomenological theories of business & management Husserl & Heidegger Misuse of the word Two recent initiatives: John Searle UC Berkeley Robert Shaw GDUFS
  • 11. The social construction of institutions Based on experience / reflection Society, institutions, organisations, individuals Husserl – intentionality Searle – collective intentionality
  • 12. My research in local government Work with councils in USA, UK, New Zealand Method of enquiry Bracketing out (Husserl) Findings for local government Work on democracy
  • 13. Some of my papers Is there a position in management for Martin Heidegger? Customers are equipment The phenomenology of local government Phenomenology of democracy Husserl’s phenomenological method in management Phenomenology of entrepreneurship Phenomenology of union decision-making
  • 14. The future Technology will continue The Positivist View – laws of business Constructivist accounts - popular Phenomenology – strict applications