Presentation on Atmel, Makers, Arduino, start ups, kickstarter and more. Presented to the students at 7th Grade at Chaboya Middle school in San Jose, CA.

1. Kids and Technology
Are Semiconductors cool?
1 © 2014 Atmel Corporation
10/21/2014
Sander Arts
VP marketing, Atmel Corp
Chaboya Middle School

2. I am mind reader…
This is what I think you think right now…
Ok, this is going
to be a boring
2 © 2014 Atmel Corporation
morning !!

3. Who here in this class knows anything about…
• The Netherlands / Holland?
• Technology? (your mom or dad an engineer?)
• Semiconductors?
• Arduino?
• Maker Faire (there is one in San Mateo)?
3 © 2014 Atmel Corporation

4. Who is this guy with the weird accent?
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• Benjamin’s dad
• Dutch
• VP Marketing
• Global citizen
• Always curious
• Try not to take myself too
serious…

5. This is
what I
looked like
350 years
ago….
5 © 2014 Atmel Corporation

6. Nasdaq Picture
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7. What is this?
7 © 2014 Atmel Corporation
Atmel - Marketing Strategic Plan 2014 - 2017 10/21/2014

8. World famous for architecture and creativity
8 © 2014 Atmel Corporation

9. What the heck? Semiconductors?
9 © 2014 Atmel Corporation
10/21/2014
WiFi capable, 4K, Mini USB, Micro HDMI, microSD etc...

10. Wait: Let me try this. Here is the GoPro3
10 © 2014 Atmel Corporation
Atmel - Marketing Strategic Plan 2014 - 2017 10/21/2014

11. Who is Atmel?
11 © 2014 Atmel Corporation

12. Atmel Corporation
• Founded in 1984
• 2013 Revenue: $ 1.4B
• Over two Decades of Microcontroller Innovation & Leadership
• ~5,000 Employees
• Blue Chip Customer Base
• Headquarters: San Jose, CA

13. An this is what we sell…
13 © 2014 Atmel Corporation

14. We sell to…
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15. And this is our company description
• Atmel Corporation (NASDAQ: ATML) is a worldwide
leader in the design and manufacture of
microcontrollers, capacitive touch solutions,
advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging
one of the industry's broadest intellectual property
(IP) technology portfolios, Atmel is able to provide
the electronics industry with complete system
solutions focused on industrial, consumer,
communications, computing and automotive
markets
15 © 2014 Atmel Corporation

16. Has anyone of you heard about Arduino
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17. The Enabler of the Arduino
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18. 18 © 2014 Atmel Corporation

19. Which is at the heart of the ‘Maker Community’
https://www.youtube.com/watch?v=Wlw4qRJ5YZo
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20. It creates new disruptive new products, new
markets, industries
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21. More…
21 © 2014 Atmel Corporation
PancakeBot
Dancing Water Fountain
3D printing and micro-manufacturing
with Robox
Open Garden Hardware
MakeSmith CNC
Crowd sourced gaming;
balloon pop

22. 3D-Printing Projects Powered by Atmel
22 © 2014 Atmel Corporation

23. Result that come back when searching for
‘Arduino’ on Kickstarter
23 © 2014 Atmel Corporation

24. Did you know that ?
Quote from CEO of Kickstarter
“There were over 160 AVR based [read:
Atmel] Projects on Kickstarter of which 103
successful, collecting 7 M USD in funding"
That's a potential of 103 companies founded on Atmel
24 © 2014 Atmel Corporation

25. Arduino democratizes technology…to a ‘child’ level
25 © 2014 Atmel Corporation

26. Have a look at this…
Superawesomesylvia
• https://www.youtube.com/watch?v=3xCY2K9kQz4
Quin
• https://www.youtube.com/watch?v=UY-XmEYDn7I
26 © 2014 Atmel Corporation

27. Will I Am and ‘the science guy’
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28. Sir Mix A Lot is a Maker and much more…
28 © 2014 Atmel Corporation
© 2014 Market Edge

29. In closing…

30. © 2014 Atmel Corporation
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