This document discusses the socio-cultural environment and its influence on business. It covers several key aspects of socio-cultural environment including levels of education, occupation, lifestyles, cultural traits and values, tastes and preferences, behavior, social networks, and social class. The socio-cultural factors can determine what businesses succeed by influencing consumer preferences and demographics. An educated population is advantageous for both businesses and the overall economy.

1. THE FIRM and its ENVIRONMENT
SOCIO-CULTURAL ENVIRONMENT

2. • Levels of education
• Occupation
• Lifestyles
• Cultural traits and values
• Tastes and preferences
• Behavior
• Social network
• Social class
•SOCIO-CULTURAL ENVIRONMENT

3. • a collection of social factors affecting a business and includes
social traditions, values and beliefs, level of literacy and
education, the ethical standards and state of society, the extent
of social stratification, conflict and cohesiveness, and so forth
Kurt Katada
•SOCIO-CULTURAL
ENVIRONMENT

4. Advertising Techniques
•Effects of Socio-Cultural on Business
The socio-cultural factors can determine what business would do
well.
Changing Preferences
Demographics
Internal Environment

5. • Education in its general sense is a form of learning in which
the knowledge, skills, and habits of a group of people are
transferred from one generation to the next through teaching,
training, or research.
• In the Philippines, there are three levels of education, namely:
elementary, secondary and tertiary. Public and private
elementary and secondary education fall under the jurisdiction
of the Department of Education while tertiary education falls
under the jurisdiction of the Commission on Higher Education.
-Sarah Ingrid A. Francisco
•I. LEVELS OF EDUCATION

6. • For Employers
• Employers want workers who are productive and require
less management
• For Workers
• Workers increase their earning potential by developing and
refining their capabilities
The Advantages of Education to a Nation

7. • For the Economy
• Many countries have placed greater emphasis on
developing an education system that can produce workers
able to function in new industries, such as those in the
fields of technology and science
• When economists speak of "education," the focus is not
strictly on workers obtaining college degrees. Education is
often broken into specific levels:
• Primary – referred to as elementary school in the U.S.
• Secondary – includes middle schools, high schools and
preparatory schools
• Post-secondary – universities, community colleges and
vocational schools

8. • Countries with a greater portion of their population attending
and graduating from schools see faster economic growth than
countries with less-educated workers.
• For businesses, an employee's intellectual ability can be treated
as an asset.
• The more well-trained workers employed by a firm, the more
that firm can theoretically produce. An economy in which
employers treat education as an asset in this manner is often
referred to as a knowledge-based economy.
• The knowledge and skills of workers available in the labor
supply is a key factor in determining both business and
economic growth

9. -TINDOY
•II. OCCUPATION

10. • Lifestyle is the typical way of life of an individual, group, or
culture
• The term refers to a combination of determining intangible or
tangible factors
• INDIVIDUAL IDENTITY A lifestyle typically reflects an
individual's attitudes, values or world view . Therefore, a
lifestyle is a means of forging a sense of self and to create
cultural symbols that resonate with personal identity
Nicole Villanueva
•III. LIFESTYLE

11. • The Filipino value system or Filipino values refers to the set of
values or the value system that a majority of the Filipino have
historically held important in their lives. This Philippine value
system includes their own unique assemblage of consistent
ideologies , moral codes, ethical practices , etiquette , and
cultural and personal values that are promoted by their society.
- Kirsty Mercado
•IV. CULTURAL TRAITS AND VALUES

12. • Filipino values are, for the most part, centered at maintaining
social harmony, motivated primarily by the desire to be
accepted within a group. The main sanction against diverging
from these values are the concepts of " Hiya", roughly
translated as 'a sense of shame', and "Amor propio " or 'self-
esteem‘
• Social approval, acceptance by a group, and belonging to a
group are major concerns. Caring about what others will think,
say or do, are strong influences on social behavior among
Filipinos
• Gender-specific values In relation to parenthood, bearing male
and female children depends on the preferences of the parents
based on the expected roles that each gender would assume
once grown up

13. • Consumer tastes and preferences may affect demand
Joneth Duenas
•V. TASTES AND PREFERENCES

14. • is the study of when, why, how, and where people do or do not
buy product.
• It attempts to understand the decision-making processes of
buyers, both individually and in groups. It studies characteristics
of individual consumers such as demographics and behavioural
variables in an attempt to understand people's wants.
Janella Arbas
•VI. BEHAVIOR

15. • Any structure or mechanism of social order and cooperation
governing the behavior of a set of individuals within a given
community – may it be human or a specific animal one.
Institutions are identified with a social purpose, transcending
individuals and intentions by mediating the rules that govern
cooperative living behavior
Grace Anquillano
•VII. SOCIAL NETWORK AND INSTITUTIONS

16. • Examples of Social Networks/institutions
1. Marriage and the family - sociology of the family
2. Religion and religious institutions - sociology of religion; civil
religion
3. Educational institutions - schools (preschool,
primary/elementary, secondary, and post-secondary/higher
4. Medicine - hospitals and other health care institutions
5. Law and legal system - courts; judges; the legal profession

17. • set of concepts in the social sciences and political theory
centered on models of social stratification in which people are
grouped into a set of hierarchical social categories, the most
common being the upper, middle, and lower classes
• In common parlance, the term "social class," is usually
synonymous with "socio-economic class," defined as: "people
having the same social, economic, or educational status," e.g.,
"the working class"; "an emerging professional class."
VILLANUEVA
•VIII. SOCIAL CLASS