This week, Digital Marketing This Week focuses on Product Creation and "The 5 Power Tips to Create the Perfect Product."

1. August 16th, 2014

3. Who Am I?
Chris Mercer
• Content Developer
• Optimization Expert
• Host of DMTW
• Call me “Mercer” 

4. This Week’s Focus Topic…

5. Have A Question?
http://ssm.tips/question

7. 5 Power Tips To
Create The
Perfect Product
(And The One Thing You Must Avoid)

8. Tip #1:
“Validate”
• Ask your market what
they want – Even ask
them to pay
• Facebook Ads are great
for this
• Leverage It!
(Built-in seed list)

9. Tip #2:
“Map It Out”
• MindMap
• “Build The Bones”
• Leverage It:
(Use as a script)

10. Tip #3:
“Copy”
• Find What’s Working
Already
• Create Your Own
Unique Version
• Leverage It:
(Affiliate Marketing)

11. Tip #4:
“Leverage Everything”
• Every Item Should Have At
Least 2 Uses
• Example: “Mindmaps”
• Help with creation
• As a .pdf it’s a bonus

12. Step #5:
“Chunk It”
• Overwhelm Happens
• Break Big Steps Into Smaller
Steps
• (Until It’s Ridiculously
Easy)

13. Avoid:
“Perfect Products”
• 80 Is The New 100
• Let Your Market Guide
You
• Push before you think
you’re ready

14. Build A Team…
• Freelancers
• Outsourcers
• Joint Venture Partners

16. http://www.writeordie.com/

17. http://searchengineland.com/google-webmaster-guidelines-update-calls-labels-low-quality-guest-blog-posts-200413

18. HTTPS Is A Ranking Signal
http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html

19. http://blog.videofruit.com/lead-magnet/

20. Join DMTW Insiders: www.SeriouslySimpleMarketing.com

22. How To Ask A Question...
http://ssm.tips/question

24. Join DMTW Insiders: www.SeriouslySimpleMarketing.com

25. Are You A DMTW Insider?
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to the Q&A portion of
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