1. Welcome to Become Market Ready Mary Evangeliste Not a morning person, but Owner of Fearless Future marye@fearless-future.com Amy Ward Not a morning person, but A great Cataloger and library Marketer award@gettysburg.edu
12. Activity 1 Take a Moment to Answer 1. A) Do you find the majority of your colleagues impetuous (loves the shiny, sexy stuff) or B) are they steadfast in their planning? 2. A) Are the staff in your library generally supportive of your library’s endeavors or B) in competition with one another? 3. Are people civil in your organization when they disagree? Yes or No. 4. Do you feel that the majority of your library share common values? Yes or No. Hey, let’s take a 10 minute break.
31. Potential to create Over-Choice A term describing a problem facing consumers in post-industrial society: too many choices. First coined by futurist Alvin Toffler (b. 1928).
53. Starting a Style Guide The color wheel is an invention credited to Sir Isaac Newton (1706).
54. Starting a Style Guide Phenix American Times New Roman ITC Avant Garde Gothic Medium
55. Starting a Style Guide ITC Officina® Sans Bold & Book ITC Avant Garde Gothic Bold Rockwell Condensed
56. Activity 1 Results 1. A) Do you find the majority of your colleagues impetuous (loves the shiny, sexy stuff) or B) are they steadfast in their planning? 2. A) Are the staff in your library generally supportive of your library’s endeavors or B) in competition with one another? 3. Are people civil in your organization when they disagree? Yes or No. 4. Do you feel that the majority of your library share common values? Yes or No.
Amy -- Gather all of your publications from the past 1-3 years.
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Amy -- Put them all up in a place where they can be viewed together.
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Mary Real quick, can you right down three colors that your organization uses.Could you do this in 3 seconds? Show of Hands.If you cannot, then you need to start thinking about starting a color palette.
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MaryQuick, can you write down the names of three fonts your organization uses?Do you know if they are used for print or the web?