SlideShare une entreprise Scribd logo
1  sur  4
Télécharger pour lire hors ligne
2



                                                             www.tns-global.com

       Hospitality Education School-Rankings Survey
Project Summary
September 2007

Background and Survey Details

Laureate Hospitality Education commissioned Taylor Nelson Sofres (TNS) Travel &
Tourism (U.K.), the world’s largest provider of custom research and analysis, to
conduct a broad industry survey amongst a large sample of hiring managers from
leading international hospitality organisations around the world. The primary purpose
of this survey was to establish the relative ‘ranking’ of the various international
hospitality management schools providing university-level programmes from which
these employers are likely to recruit staff.


During a three-week period in late May and early June 2007, a global online survey
was conducted amongst a sample of almost 1400 hiring managers – selected to be as
representative as possible of potential employers of hospitality management graduates
within the leading hospitality organisations. The sample included hotels and other
establishments from the major geographical regions. The sample of contacts received
an email from TNS inviting them to participate in this survey which was then accessed
by a link to the questionnaire which was hosted on a secure site by TNS. At no point
in the email or indeed in the questionnaire was the name of the survey client revealed
to respondents, as this may have influenced their responses to some of the questions.


At the end of the fieldwork period, a total of 275 respondents from 52 countries and 40
leading international organisations provided a response to the questions – a
statistically reliable response rate of 20%.


Key Findings
The respondents were initially asked the following question – “Thinking about the
hiring of graduates for an international career in the hospitality industry, from the
following list of hospitality management schools, please select the ones you would
consider to be in your Top 10?” A list of 40 schools located around the world was
presented to respondents for selection as well as the possibility to include other


                                                                                     1
hospitality management schools in the ranking that may not have been listed. All
 schools were automatically randomized geographically for each respondent to ensure
 that there was no influence on their selection as a result of their position on the page.
 The following table presents those schools which were included in their ‘Top 10’.
 Following on from this initial rating question based on the frequency with which an
 individual school was selected in the ‘Top 10’, the respondents were then asked to
 consider their selected ‘Top 10’ schools and choose their ‘Top 5’ in order.



Table 1:
Top Five International Hospitality Management Schools in the World
for an International Career

 Based on frequency of school selection by hospitality industry hiring managers
 Sample Size = 275 respondents

               Institution                       Country           % of Respondents that
                                                                     Ranked School in
                                                                     Top 5 Worldwide
 TIER 1
 Ecole Hôtelière de Lausanne                   Switzerland                     50%

 Glion Institute of Higher Education           Switzerland                     50%

 Les Roches International School of          Switzerland                       48%
 Hotel Management
 TIER 2
 Cornell University                          U.S.A.                            35%

 Hotelschool, The Hague                      Netherlands                       28%

 TIER 3
 Oxford Brooks University                    United                            14%
                                             Kingdom
 Swiss Hotel Management School               Switzerland                       11%

 Hogere Hotel School Maastricht              Netherlands                       11%

 Institut Hôtelière ‘César Ritz’             Switzerland                        9%

 ESSEC Hospitality Business School           France                             9%


 Note : Each tier represents a cluster statistically different from other tiers
 at a 95% confidence level.




                                                                   www.tns-global.com




                                                                                        2
There are some key conclusions to be highlighted from these analyses including:
    •    The evident hierarchy of schools
    •    The Top 3, comprising the three Swiss schools of Lausanne, Glion and
         Les Roches
    •    A statistically significant difference between Tier 1, Tier 2 and Tier 3 at the 95%
         confidence interval.



Profile of the sample
The profile of respondents in terms of their positions within the various hospitality
organisations:
    •    58% worked in Human Resources departments at a local level;
    •    18% were employed in Human Resources departments at a corporate level;
    •    12% were departmental heads within hotel companies;
    •    9% were hotel general managers;
    •    3% had ‘other titles’ not covered by those featured above.


On average, these respondents recruited graduates from four or five different
hospitality management schools – indeed, of those who indicated the number of
schools from which they recruited, 66% did so from four or more schools.


The geographical distribution of the respondents was as follows:
    •    22% from hotels mainly operating in Europe
    •    26% from hotels mainly operating in Asia Pacific
    •    20% from hotels mainly operating in Africa and the Middle East
    •    10% from hotels operating mainly in the Americas
    •    25% from hotels who operated throughout the world.
Note: These percentages do not total 100% as a respondent could select more than one geographical
region of operation.




                                                                       www.tns-global.com



                                                                                               3
The vast majority of respondents worked for hotel companies with 5 star properties
(80%) and a further 18% in operations with 4 star properties. The sample included
respondents from the following hospitality organisations :


Accor                             Hyatt                             Relais & Châteaux
Banyan Tree                       Intercontinental Hotels           Renaissance
Club Mediterranean                Jumeirah                          Ritz Carlton
Courtyard                         Le Meridien                       Rezidor
Crowne Plaza                      Mandarin Oriental                 Rocco Forte Hotels
Disney Resorts                    Manotel                           Rotana
Dusit                             Marco Polo                        Sandals
Fairmont                          Marriott                          SAS Radisson
Four Seasons                      Moevenpick                        Shangri-La
Golden Tulip                      Oberoi                            Sheraton
Hilton                            Peninsula                         Sofitel
Holiday Inn                       Raffles                           Swissôtel
HRC Hotels                        Ramada                            Taj
                                                                    The Landmark


Taylor Nelson Sofres PLC (TNS) is a leading market research and information group and are the
world’s largest provider of custom research and analysis. TNS operates globally across 70
countries, allowing us to provide internationally consistent, up-to-the-minute and high quality
information and analysis. TNS Travel & Tourism is employed by a portfolio of global clients in
the leisure, tourism, hospitality and travel industries to undertake a range of research and
consultancy projects, designed to provide insight and knowledge.




                                                                      www.tns-global.com




                                                                                                  4

Contenu connexe

Similaire à Hospitality Education School - Ranking Survey

The future of revenue management cornell university
The future of revenue management   cornell universityThe future of revenue management   cornell university
The future of revenue management cornell universityGabriela Otto
 
World Luxury Index™ Hotels : The Most Sought-After Luxury Hotels
World Luxury Index™ Hotels : The Most Sought-After Luxury HotelsWorld Luxury Index™ Hotels : The Most Sought-After Luxury Hotels
World Luxury Index™ Hotels : The Most Sought-After Luxury HotelsDigital Luxury Group
 
Ten principles for designing an effective customer reward program
Ten principles for designing an effective customer reward programTen principles for designing an effective customer reward program
Ten principles for designing an effective customer reward programMarinet Ltd
 
El futuro de las reuniones: el caso del Cara a Cara
El futuro de las reuniones: el caso del Cara a CaraEl futuro de las reuniones: el caso del Cara a Cara
El futuro de las reuniones: el caso del Cara a CaraAlcance Media Group
 
The Future of Meetings: The Case for Face-to-Face
The Future of Meetings: The Case for Face-to-FaceThe Future of Meetings: The Case for Face-to-Face
The Future of Meetings: The Case for Face-to-FaceAlcance Media Group
 
Future of meetings
Future of meetingsFuture of meetings
Future of meetingsMarinet Ltd
 
Developing a sustainability measurement framework for hotels
Developing a sustainability measurement framework for hotelsDeveloping a sustainability measurement framework for hotels
Developing a sustainability measurement framework for hotelsMarinet Ltd
 
Hr innovations success stories
Hr innovations success storiesHr innovations success stories
Hr innovations success storiesaeibanez74
 
The Impact of Social Media on Lodging Performance
The Impact of Social Media on Lodging PerformanceThe Impact of Social Media on Lodging Performance
The Impact of Social Media on Lodging PerformanceKeith Vermillion
 
The Impact of Social Media on Lodging Performance
The Impact of Social Media on Lodging PerformanceThe Impact of Social Media on Lodging Performance
The Impact of Social Media on Lodging PerformanceKeith Vermillion
 
What worries managers
What worries managersWhat worries managers
What worries managersMarinet Ltd
 
Cornell using economic value added (eva) as a barometer of hotel investment p...
Cornell using economic value added (eva) as a barometer of hotel investment p...Cornell using economic value added (eva) as a barometer of hotel investment p...
Cornell using economic value added (eva) as a barometer of hotel investment p...João Vilhena
 
Developing an Effective Communication Strategy to Convey Environmental Values
Developing an Effective Communication Strategy to Convey Environmental ValuesDeveloping an Effective Communication Strategy to Convey Environmental Values
Developing an Effective Communication Strategy to Convey Environmental ValuesSustainable Brands
 
Social media e canali on line nella scelta degli hotel da parte dei viaggiatori
Social media e canali on line nella scelta degli hotel da parte dei viaggiatoriSocial media e canali on line nella scelta degli hotel da parte dei viaggiatori
Social media e canali on line nella scelta degli hotel da parte dei viaggiatoriMassimo Bonini
 

Similaire à Hospitality Education School - Ranking Survey (20)

The future of revenue management cornell university
The future of revenue management   cornell universityThe future of revenue management   cornell university
The future of revenue management cornell university
 
Serviceinnovation
ServiceinnovationServiceinnovation
Serviceinnovation
 
Serviceinnovation
ServiceinnovationServiceinnovation
Serviceinnovation
 
Strategies for hotel branding
Strategies for hotel brandingStrategies for hotel branding
Strategies for hotel branding
 
World Luxury Index™ Hotels : The Most Sought-After Luxury Hotels
World Luxury Index™ Hotels : The Most Sought-After Luxury HotelsWorld Luxury Index™ Hotels : The Most Sought-After Luxury Hotels
World Luxury Index™ Hotels : The Most Sought-After Luxury Hotels
 
Ten principles for designing an effective customer reward program
Ten principles for designing an effective customer reward programTen principles for designing an effective customer reward program
Ten principles for designing an effective customer reward program
 
El futuro de las reuniones: el caso del Cara a Cara
El futuro de las reuniones: el caso del Cara a CaraEl futuro de las reuniones: el caso del Cara a Cara
El futuro de las reuniones: el caso del Cara a Cara
 
The Future of Meetings: The Case for Face-to-Face
The Future of Meetings: The Case for Face-to-FaceThe Future of Meetings: The Case for Face-to-Face
The Future of Meetings: The Case for Face-to-Face
 
Future of meetings
Future of meetingsFuture of meetings
Future of meetings
 
Developing a sustainability measurement framework for hotels
Developing a sustainability measurement framework for hotelsDeveloping a sustainability measurement framework for hotels
Developing a sustainability measurement framework for hotels
 
Hr innovations success stories
Hr innovations success storiesHr innovations success stories
Hr innovations success stories
 
The Impact of Social Media on Lodging Performance
The Impact of Social Media on Lodging PerformanceThe Impact of Social Media on Lodging Performance
The Impact of Social Media on Lodging Performance
 
The Impact of Social Media on Lodging Performance
The Impact of Social Media on Lodging PerformanceThe Impact of Social Media on Lodging Performance
The Impact of Social Media on Lodging Performance
 
Brownelllisteningtopost
BrownelllisteningtopostBrownelllisteningtopost
Brownelllisteningtopost
 
What worries managers
What worries managersWhat worries managers
What worries managers
 
Global Branding
Global BrandingGlobal Branding
Global Branding
 
Cornell using economic value added (eva) as a barometer of hotel investment p...
Cornell using economic value added (eva) as a barometer of hotel investment p...Cornell using economic value added (eva) as a barometer of hotel investment p...
Cornell using economic value added (eva) as a barometer of hotel investment p...
 
Developing an Effective Communication Strategy to Convey Environmental Values
Developing an Effective Communication Strategy to Convey Environmental ValuesDeveloping an Effective Communication Strategy to Convey Environmental Values
Developing an Effective Communication Strategy to Convey Environmental Values
 
Kimeskies
KimeskiesKimeskies
Kimeskies
 
Social media e canali on line nella scelta degli hotel da parte dei viaggiatori
Social media e canali on line nella scelta degli hotel da parte dei viaggiatoriSocial media e canali on line nella scelta degli hotel da parte dei viaggiatori
Social media e canali on line nella scelta degli hotel da parte dei viaggiatori
 

Plus de Swiss Hospitality Education

Postgraduate Program Overview - Glion Institute of Higher Education
Postgraduate Program Overview - Glion Institute of Higher EducationPostgraduate Program Overview - Glion Institute of Higher Education
Postgraduate Program Overview - Glion Institute of Higher EducationSwiss Hospitality Education
 
Glion Institute of Higher Education - Top 3 Hospitality Schools
Glion Institute of Higher Education - Top 3 Hospitality SchoolsGlion Institute of Higher Education - Top 3 Hospitality Schools
Glion Institute of Higher Education - Top 3 Hospitality SchoolsSwiss Hospitality Education
 
Les Roches Gruyère - University of Applied Sciences
Les Roches Gruyère - University of Applied SciencesLes Roches Gruyère - University of Applied Sciences
Les Roches Gruyère - University of Applied SciencesSwiss Hospitality Education
 

Plus de Swiss Hospitality Education (16)

Website qualitative benchmark cp
Website qualitative benchmark cpWebsite qualitative benchmark cp
Website qualitative benchmark cp
 
Les Roches Main Brochure
Les Roches Main BrochureLes Roches Main Brochure
Les Roches Main Brochure
 
Les Roches Application Form
Les Roches Application FormLes Roches Application Form
Les Roches Application Form
 
LRG UAS Main Brochure
LRG UAS Main Brochure LRG UAS Main Brochure
LRG UAS Main Brochure
 
LRG - UAS Research Bulletin January 2011
LRG - UAS   Research Bulletin January 2011LRG - UAS   Research Bulletin January 2011
LRG - UAS Research Bulletin January 2011
 
Postgraduate Program Overview - Glion Institute of Higher Education
Postgraduate Program Overview - Glion Institute of Higher EducationPostgraduate Program Overview - Glion Institute of Higher Education
Postgraduate Program Overview - Glion Institute of Higher Education
 
Glion Open Days 2011
Glion Open Days 2011Glion Open Days 2011
Glion Open Days 2011
 
Les Roches Open Days 2011
Les Roches Open Days 2011Les Roches Open Days 2011
Les Roches Open Days 2011
 
Glion Institute of Higher Education - Top 3 Hospitality Schools
Glion Institute of Higher Education - Top 3 Hospitality SchoolsGlion Institute of Higher Education - Top 3 Hospitality Schools
Glion Institute of Higher Education - Top 3 Hospitality Schools
 
LRG-UAS Academic Program
LRG-UAS Academic ProgramLRG-UAS Academic Program
LRG-UAS Academic Program
 
LRG - UAS Press Release
LRG - UAS Press ReleaseLRG - UAS Press Release
LRG - UAS Press Release
 
Les Roches Gruyère - University of Applied Sciences
Les Roches Gruyère - University of Applied SciencesLes Roches Gruyère - University of Applied Sciences
Les Roches Gruyère - University of Applied Sciences
 
Les Roches Application Form - October Intake
Les Roches Application Form - October IntakeLes Roches Application Form - October Intake
Les Roches Application Form - October Intake
 
Les Roches Academic Catalogue
Les Roches Academic CatalogueLes Roches Academic Catalogue
Les Roches Academic Catalogue
 
Glion - Academic programs
Glion - Academic programsGlion - Academic programs
Glion - Academic programs
 
Glion Institute of Higher Education - Brochure
Glion Institute of Higher Education - BrochureGlion Institute of Higher Education - Brochure
Glion Institute of Higher Education - Brochure
 

Dernier

Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxAmita Gupta
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxAmanpreet Kaur
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxcallscotland1987
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseAnaAcapella
 

Dernier (20)

Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 

Hospitality Education School - Ranking Survey

  • 1. 2 www.tns-global.com Hospitality Education School-Rankings Survey Project Summary September 2007 Background and Survey Details Laureate Hospitality Education commissioned Taylor Nelson Sofres (TNS) Travel & Tourism (U.K.), the world’s largest provider of custom research and analysis, to conduct a broad industry survey amongst a large sample of hiring managers from leading international hospitality organisations around the world. The primary purpose of this survey was to establish the relative ‘ranking’ of the various international hospitality management schools providing university-level programmes from which these employers are likely to recruit staff. During a three-week period in late May and early June 2007, a global online survey was conducted amongst a sample of almost 1400 hiring managers – selected to be as representative as possible of potential employers of hospitality management graduates within the leading hospitality organisations. The sample included hotels and other establishments from the major geographical regions. The sample of contacts received an email from TNS inviting them to participate in this survey which was then accessed by a link to the questionnaire which was hosted on a secure site by TNS. At no point in the email or indeed in the questionnaire was the name of the survey client revealed to respondents, as this may have influenced their responses to some of the questions. At the end of the fieldwork period, a total of 275 respondents from 52 countries and 40 leading international organisations provided a response to the questions – a statistically reliable response rate of 20%. Key Findings The respondents were initially asked the following question – “Thinking about the hiring of graduates for an international career in the hospitality industry, from the following list of hospitality management schools, please select the ones you would consider to be in your Top 10?” A list of 40 schools located around the world was presented to respondents for selection as well as the possibility to include other 1
  • 2. hospitality management schools in the ranking that may not have been listed. All schools were automatically randomized geographically for each respondent to ensure that there was no influence on their selection as a result of their position on the page. The following table presents those schools which were included in their ‘Top 10’. Following on from this initial rating question based on the frequency with which an individual school was selected in the ‘Top 10’, the respondents were then asked to consider their selected ‘Top 10’ schools and choose their ‘Top 5’ in order. Table 1: Top Five International Hospitality Management Schools in the World for an International Career Based on frequency of school selection by hospitality industry hiring managers Sample Size = 275 respondents Institution Country % of Respondents that Ranked School in Top 5 Worldwide TIER 1 Ecole Hôtelière de Lausanne Switzerland 50% Glion Institute of Higher Education Switzerland 50% Les Roches International School of Switzerland 48% Hotel Management TIER 2 Cornell University U.S.A. 35% Hotelschool, The Hague Netherlands 28% TIER 3 Oxford Brooks University United 14% Kingdom Swiss Hotel Management School Switzerland 11% Hogere Hotel School Maastricht Netherlands 11% Institut Hôtelière ‘César Ritz’ Switzerland 9% ESSEC Hospitality Business School France 9% Note : Each tier represents a cluster statistically different from other tiers at a 95% confidence level. www.tns-global.com 2
  • 3. There are some key conclusions to be highlighted from these analyses including: • The evident hierarchy of schools • The Top 3, comprising the three Swiss schools of Lausanne, Glion and Les Roches • A statistically significant difference between Tier 1, Tier 2 and Tier 3 at the 95% confidence interval. Profile of the sample The profile of respondents in terms of their positions within the various hospitality organisations: • 58% worked in Human Resources departments at a local level; • 18% were employed in Human Resources departments at a corporate level; • 12% were departmental heads within hotel companies; • 9% were hotel general managers; • 3% had ‘other titles’ not covered by those featured above. On average, these respondents recruited graduates from four or five different hospitality management schools – indeed, of those who indicated the number of schools from which they recruited, 66% did so from four or more schools. The geographical distribution of the respondents was as follows: • 22% from hotels mainly operating in Europe • 26% from hotels mainly operating in Asia Pacific • 20% from hotels mainly operating in Africa and the Middle East • 10% from hotels operating mainly in the Americas • 25% from hotels who operated throughout the world. Note: These percentages do not total 100% as a respondent could select more than one geographical region of operation. www.tns-global.com 3
  • 4. The vast majority of respondents worked for hotel companies with 5 star properties (80%) and a further 18% in operations with 4 star properties. The sample included respondents from the following hospitality organisations : Accor Hyatt Relais & Châteaux Banyan Tree Intercontinental Hotels Renaissance Club Mediterranean Jumeirah Ritz Carlton Courtyard Le Meridien Rezidor Crowne Plaza Mandarin Oriental Rocco Forte Hotels Disney Resorts Manotel Rotana Dusit Marco Polo Sandals Fairmont Marriott SAS Radisson Four Seasons Moevenpick Shangri-La Golden Tulip Oberoi Sheraton Hilton Peninsula Sofitel Holiday Inn Raffles Swissôtel HRC Hotels Ramada Taj The Landmark Taylor Nelson Sofres PLC (TNS) is a leading market research and information group and are the world’s largest provider of custom research and analysis. TNS operates globally across 70 countries, allowing us to provide internationally consistent, up-to-the-minute and high quality information and analysis. TNS Travel & Tourism is employed by a portfolio of global clients in the leisure, tourism, hospitality and travel industries to undertake a range of research and consultancy projects, designed to provide insight and knowledge. www.tns-global.com 4