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- 1. HERE AND NOW MAY 18TH AUDIENCES FOR VISUAL ARTS IN IRELAND
- 2. SOURCE OF INFORMATION All data ROI TGI 2010 (c) Kantar Media UK
- 3. SOURCE OF INFORMATION Target Group Index aims to be representative of the population of Ireland 2,230 adults in 09/10 Brands, media, attitudes 500 brands Arts Attendance in Ireland on www.artsaudiences.ie All data ROI TGI 2010 (c) Kantar Media UK
- 4. VISUAL ARTS ATTENDERS IN IRELAND All data ROI TGI 2010 (c) Kantar Media UK
- 6. Approx 2 million people
- 7. 44% of 1.5 million attend once a year or more
- 9. ANY PERFORMANCE IN A THEATRE 1.5m
- 10. PLAYS 1.3m
- 11. ART GALLERIES AND EXHIBITIONS 903,000 – 12% All data ROI TGI 2010 (c) Kantar Media UK
- 13. Total adult population 3.5 m
- 14. 56% are ABC1 / 41% in the population
- 15. 43% are men/ 49% of population
- 16. 57% are women/ 51% of populationAll data ROI TGI 2010 (c) Kantar Media UK
- 17. DUBLIN DEMOGRAPHIC Few significant differences between Dublin attenders and others Higher proportion in the 25-34 age group All data ROI TGI 2010 (c) Kantar Media UK
- 18. Age groups All data ROI TGI 2010 (c) Kantar Media UK
- 19. Exhibitions and outings All data ROI TGI 2010 (c) Kantar Media UK
- 20. Hobbies and interests All data ROI TGI 2010 (c) Kantar Media UK
- 21. Other art forms All data ROI TGI 2010 (c) Kantar Media UK
- 22. Highest level of education received All data ROI TGI 2010 (c) Kantar Media UK
- 23. Holidays All data ROI TGI 2010 (c) Kantar Media UK
- 24. Trips taken All data ROI TGI 2010 (c) Kantar Media UK
- 25. Internet usage All data ROI TGI 2010 (c) Kantar Media UK
- 26. Use of mobile internet All data ROI TGI 2010 (c) Kantar Media UK
- 27. Internet quintiles All data ROI TGI 2010 (c) Kantar Media UK
- 28. Phone brand All data ROI TGI 2010 (c) Kantar Media UK
- 29. Daily newspaper readership All data ROI TGI 2010 (c) Kantar Media UK
- 30. Sunday newspaper readership All data ROI TGI 2010 (c) Kantar Media UK
- 31. Direct mail All data ROI TGI 2010 (c) Kantar Media UK
- 32. Radio stations All data ROI TGI 2010 (c) Kantar Media UK
- 33. Television viewed All data ROI TGI 2010 (c) Kantar Media UK
- 34. Media quintiles All data ROI TGI 2010 (c) Kantar Media UK