1. HERE AND NOW MAY 18TH AUDIENCES FOR VISUAL ARTS IN IRELAND

2. SOURCE OF INFORMATION All data ROI TGI 2010 (c) Kantar Media UK

3. SOURCE OF INFORMATION Target Group Index aims to be representative of the population of Ireland 2,230 adults in 09/10 Brands, media, attitudes 500 brands Arts Attendance in Ireland on www.artsaudiences.ie All data ROI TGI 2010 (c) Kantar Media UK

4. VISUAL ARTS ATTENDERS IN IRELAND All data ROI TGI 2010 (c) Kantar Media UK

6. Approx 2 million people

7. 44% of 1.5 million attend once a year or more

8. Highest attendances

9. ANY PERFORMANCE IN A THEATRE 1.5m

10. PLAYS 1.3m

11. ART GALLERIES AND EXHIBITIONS 903,000 – 12% All data ROI TGI 2010 (c) Kantar Media UK

13. Total adult population 3.5 m

14. 56% are ABC1 / 41% in the population

15. 43% are men/ 49% of population

16. 57% are women/ 51% of populationAll data ROI TGI 2010 (c) Kantar Media UK

17. DUBLIN DEMOGRAPHIC Few significant differences between Dublin attenders and others Higher proportion in the 25-34 age group All data ROI TGI 2010 (c) Kantar Media UK

18. Age groups All data ROI TGI 2010 (c) Kantar Media UK

19. Exhibitions and outings All data ROI TGI 2010 (c) Kantar Media UK

20. Hobbies and interests All data ROI TGI 2010 (c) Kantar Media UK

21. Other art forms All data ROI TGI 2010 (c) Kantar Media UK

22. Highest level of education received All data ROI TGI 2010 (c) Kantar Media UK

23. Holidays All data ROI TGI 2010 (c) Kantar Media UK

24. Trips taken All data ROI TGI 2010 (c) Kantar Media UK

25. Internet usage All data ROI TGI 2010 (c) Kantar Media UK

26. Use of mobile internet All data ROI TGI 2010 (c) Kantar Media UK

27. Internet quintiles All data ROI TGI 2010 (c) Kantar Media UK

28. Phone brand All data ROI TGI 2010 (c) Kantar Media UK

29. Daily newspaper readership All data ROI TGI 2010 (c) Kantar Media UK

30. Sunday newspaper readership All data ROI TGI 2010 (c) Kantar Media UK

31. Direct mail All data ROI TGI 2010 (c) Kantar Media UK

32. Radio stations All data ROI TGI 2010 (c) Kantar Media UK

33. Television viewed All data ROI TGI 2010 (c) Kantar Media UK

34. Media quintiles All data ROI TGI 2010 (c) Kantar Media UK