The Understanding Group's cofounders spoke on the following at IA Summit 2013
Are you struggling to carve out a place for information architecture in the world of acronym soup? In this talk, longtime IA Dan Klyn and his business partner Bob Royce explore the pros and cons of bucking the trend of “all encompassing UX” to focus our practice on IA.
Through stories and case studies we’ll explore:
-How the lens of IA helps us solve problems beyond UX and collaborate readily with other non-UX disciplines.
-Our experience delivering services both directly to clients and through agencies.
-How we explain IA to people outside our industry and work to justify a larger investment in IA.
-How we go beyond information retrieval and navigation to include the concepts of meaning and place-making in our work.
Since all of the above was accomplished through much trial and error, there will also be plenty of discussion about the failures we’ve encountered along the way.
20. WHAT BEFORE HOW: MAKING A HOME FOR IA #WB4H
Why would anybody start an IA consulting practice
when there is no such thing as an
information architect?
22. “ THERE IS NO SUCH THING AS AN INFORMATION
ARCHITECT. IA DOES NOT EXIST AS A PROFESSION. AS
AN AREA OF INTEREST AND INQUIRY? SURE. AS YOUR
FAVORITE PART OF YOUR JOB? ABSOLUTELY. BUT
IT'S NOT A PROFESSION. “
— Jesse James Garrett
23. “ I THINK YOU SHOULD REALLY HUDDLE
TOGETHER AND REFORM YOURSELF INTO A
KIND OF UNDERSTANDING BUSINESS.
IF YOU TALK ABOUT UNDERSTANDING YOU’RE
NOT GOING TO BE BUMPED
“
OFF THE SHELF.
— Richard Saul Wurman
45. CODING
BUSINESS SYSTEMS Object Models
Process Mapping
Information Model
INFORMATION ARCHITECTURE Structural Design
Personas
Journeys
USER EXPERIENCE User Research
VISUAL DESIGN
46.
47. WHAT BEFORE HOW: MAKING A HOME FOR IA #WB4H
Who are the people
buying the stuff TUG sells and
using the stuff TUG makes?
70. “ YOU’RE NOT GOING TO TALK IN TERMS OF
WIREFRAMES AND DESIGN OF A PAGE, OR
HAVE THE METAPHOR OF A BOOK IN YOUR
HEAD. IT’S GOING TO BE DIFFERENT.
VERY SOON: I’M TALKING ABOUT A
“
COUPLE OF YEARS.
— Richard Saul Wurman