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Tunisiana Digital Meetup,
Tunis
6th
of June 2013
By Vincent Camara
@VincentC
20% of
FORTUNE 500
Companies
Marketers
monthly across
100+ countries
Customers
800,000
1,800
Constant change
Facebook 2009: Facebook 2013:
Content War
Science of Posting – what is Edge Rank?
Gaining the Reach and Engagement in Minutes
Science of Posting – The menu!
Smartphone for
Breakfast
Laptop for Lunch
Tablet for Dinner
Tunisian Facebook users
Winning the News Feed War!
What is the number of pages people are fans of in
your territory?
• In the USA the average American is a fan of 76 pages!
• In Tunisia the average Tunisian is a fan of 41 pages!
Don’t post at the same time as your competitors !
Red Bull Stratos le 14 Octobre
Kit Kat Stratos
“I was just wondering if I could get a free Galaxy S3”
Kit Kat Stratos
“Unfortunately if we gave free
SIII to everyone, we’d be out
before they went on sale”
Kit Kat Stratos
The Best Content in June 2013
The Best Content in June 2013
The Best Content in June 2013
MERCI
@VincentC
Vincent@socialbakers.com
M: +33 7 86 98 18 26
www.socialbakers.com
Metrics in social media – ENGAGEMENT RATE
Why do we do it?

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Comment mesurer, développer et évaluer sa réussite sur Facebook ? | Vincent Camara (SocialBakers)

Notes de l'éditeur

  1. Do you know all this? We can help you to show the way.
  2. Describe what has changed/evolved on social networks/ technology and users behavior Behavior of people on social platforms has changed. We share more content and require locally relevant information Content shared on social media has increased significantly The mobile adoption is growing Algorithm has changed and filter information It’s harder for companies to reach and engage their fans Socialbakers provides tools and metrics to help companies to define the right social strategy following the trends
  3. Adidas story
  4. Adidas story
  5. Do you know what do UK users like and share on Facebook? Let’s have a look together.
  6. Imagine how good you ’d feel when you write a brand and they respond in a couple minutes, every time in social media.