Digital Switchover In Europe Old, David Bradshaw
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The document discusses digital switchover in Europe, providing status updates, strategies used, and key challenges. It outlines that most countries have launched digital terrestrial television (DTT) and are in the process of analogue switchoff (ASO). Countries have taken different approaches to ASO, such as national shutoff or phased regional shutoff. Successful ASO requires setting a confirmed date, sufficient resources, and communication campaigns to inform viewers of the changes. The UK is an example of a phased regional switchoff that is expected to be completed in 2012.
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Digital Switchover In Europe Old, David Bradshaw
- 1. Digital Switchover in Europe David Bradshaw | La Televisión Digital Terrestre: El futuro ya ha llegado |Santander| 23 June
- 5. DTT penetration / coverage DigiTAG figures end 2008 Country Coverage Penetration Yrs launched UK 80% 39% 10 Spain 92% 58% 8 Italy 85% 38% 4 Germany 90% 11% 4 France 87% 35.8% 3
- 7. Announced ASO dates Mixed / Cable markets Terrestrial markets Country DTT Launch ASO Date Netherlands 2003 Completed Finland 2001 Completed Sweden 1999 Completed Switzerland 2001 Completed Germany 2002 Completed Belgium, Flemish 2002 Completed Denmark 2006 2009 Norway 2007 2009 Austria 2006 2010 Spain 2000/2005 2010 France 2005 2011 Czech Republic 2005 2011 UK 1998 2012 Italy 2003 2012
- 16. Digital Switchover in the UK The Consumer Expert Group The Platform Advisory Group Policy and Regulation Advisory Groups Implementation
- 20. Switchover Products A product or service that is designed to work before, during and after switchover A product that can receive digital services from the Freeview UK platform. A digital TV recorder that can receive and record Freeview content accurately.
- 25. DigiTAG ASO Handbook For more information download the DigiTAG 2008 handbook on analogue switch-off at www.digitag.org
Notes de l'éditeur
- Most countries have now launched DTT services. Of those that have not, many have announced launch plans for 2009-2010 (Ireland, Slovakia, Poland) Next step is analogue switch-off Process completed in 7 countries while a further 8 countries have started the process. At this stage, almost all countries in the EU have stated that they will abide by the EC’rs recommended deadline of 2012.
- Figures for end of year. Less importance between number of years since launch of platform and DTT penetration. Why - more information available, more marketing, cheaper STBs Note: difficulty in determining penetration (15% of total number of STBs sold) and issue of second TV sets Increasing coverage is only possible after ASO begins Impressive figures in terms of total receivers sold in 2008: 15 million in Spain (1 million in Dec 08) over 12.5 million receivers sold in the UK in 2008 (estimate 17.8 million homes use DTT services – 71% of all TV households),
- Terrestrial markets: over 50% (if not more) of population rely on terrestrial platform for primary TV services Mixed markets: mixture of satellite, cable, and terrestrial (no one platform is dominant, terrestrial around 30%) Cable countries: little dependency on terrestrial platform
- National approach – all viewers benefit simultaneously from the advantages of DSO, all viewers treated equally and given same access to services. This approach depends on achieving desired DTT coverage prior to ASO. If something goes wrong, all suffer equally. Phased shut-off – planners prepare a timetable detailing when ASO will be shut off in various regions across the country. Benefits – lessons learned in one region can be applied to other regions. Should something go wrong, damage is limited to single region. Release frequencies can be re-used in neighboring region to increase DTT coverage / services. The cost and effort of DSO spread out over time
- Strong marketing by pay-DTT operator KPN (telecom operator) which offers basic DTT package for half of the price of basic cable package
- Full commercial platform with 3 pay-DTT multiplexes operated by Boxer
- HD service – 4 free-to-air and 1 pay. Use the DVB-T standard MPEG-4 used for HD and SD pay DTT platform France Numérique includes participation of broadcasters, network operator and government Two DTT pilots completed in Couloumiers (near Paris) and in Kaysersberg (along border with Germany where very short simulcast period). Pilot in Cherbourg (north west) to be completed in November France will have the one of the shortest amount of time for ASO completion (barely two years) in Europe
- Successful DTT platform and introduction of concept of pre-paid DTT cards Subsidies from government have allowed for high penetration of MHP receivers Switch-off of two channels (RAI Due and Rettequatro) in Rome and in Turino as part of ASO plan. Full platform switch-off in the Autumn
- Indictors for ASO – published roadmap including a confirmed ASO date, ASO organisation in place including all members of the broadcast industry, sufficient fundign is made available (depending on subsidies given), communications campaign to inform viewers.
- Phased timetable Driven by engineering considerations Robust and achievable … but a massive engineering project Have to convert 1,154 transmitters 3 regions/ 3 transmitters switched so far Will provide stronger signal allowing 98.5% to receive digital TV
- Whitehaven = Lead switchover area: critical to learn lessons for the remainder of the programme 25,000 homes in the borough of Copeland 1 main transmitter & 2 relays No Freeview or DTT before switchover Targeted Help Scheme = Anyone 75 and over, severely disabled or registered blind / partially sighted can receive Digital box for one TV Installation (aerial if needed) User support Two thirds Two-thirds pay £40, one-third receive for free (if on income support, income-based job seekers allowance or pension credit)
- ‘ digital tick’ logo used in all communications with consumers Manufacturers need the digital tick to make Freeview and Freeview + products in the UK Freeview is a non-subscription digital terrestial television service. Freeview offers up to 48 digital TV channels and 24 digital radio stations as well as red button (interactive) content. 17.2 million UK homes were watching digital TV through Freeview by the end of 2008. Freeview + builds on the Freeview requirements to allow features such as recording a series and recording the same programme at a different time or channel to avoid recording conflicts. Freeview+ boxes have reached over 900,000 sales.
- DTG members include BBC, ITV, Channel 4, Freeview, Freesat, Five, Arqiva, Cisco, Sony, Panasonic, Sky, Virgin Media.
- The time necessary to upgrade the equipment. In some cases, the changes cannot take place in the winter. Tight schedule is necessary for the upgrades. Issue in the USA where the digital coverage area did not match analogue coverage area. Viewers need to be informed. More frequency planning may be necessary should regulators decide to allocate the upper part of the UHF band to mobile operators Most of the cost of ASO will be borne out by viewers. Most households have more than 1 TV set Viewers must be aware of the process (issue in USA not so much about the date, but about reception and antennas) Receiver issues – must work in the market, sufficient quantities need to be available, tuner mandation in France, Italy, USA to stop the continued sale of analogue TV sets. In the UK, half of all TV sets sold were analogue-only in the first seven months of 2007, Focus necessary for low-income families, elderly households, those with disabilities Some population groups will resist being forced to convert to digital (size of the group, and how vocal, will vary). Generally decreases over time. (500K in 2004, decreased to 150k in 2006)
- Other handbooks available include: DVB-H, HD/DTT, the evolution of terrestrial networks, study on mobile TV