Seven Secrets to Success with The Property Mermaid
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In spring 2006 I was happily working as a university lecturer and working for the government implementing education strategy – June and I was redundant. I spent the next 6 months “trying” to be a consultant but as I did not invoice anyone I was really unemployed and realised that I was not good at selling myself – I could sell anyone else anything else – but asking you to pay for me and my time ……. In early 2007 after a random email I found myself studying NLP, coaching, education studying mindset with Chris Howard, Johnnie Cass and Joanna Martin (similar to Tony Robbins only more effective in my opinion). I changed the way I looked at the world – I realised that everything was my responsibility, my choice, my decisions. The life I had was as a result of what I had done or not done and so the life I wanted would come as a result of what I did or did not do. That’s why I say that “what you do today will change what you can do forever”. I could do the hard luck story, single parent bullied child, divorced, bankrupt etc but that is not how I see myself – I acknowledge they were lessons and challenges I faced - that they have shaped who I am but they do not define who I will or could become. In the remake of Total Recall Houser (the Arne character played by Colin Farrell) says he wants to go into the mind machine the have his memories returned, and when asked why he replies “I want to remember” “Why?” asks Bill Nighy as the rebel leader. Mattius. “So I can be myself be who I was” Mattius replies “It is each man’s quest to find out who he truly is but the answer to that lies in the present not in the past as it is for all of us.” Houser “But the past tells us who we’ve become” Mattius “The past is a construct of the mind, it blinds us, it fools us into believing it, but the heart wants to live in the present, look there, you’ll find your answer.”
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Seven Secrets to Success with The Property Mermaid
- 1. 7 Worst Kept Secrets for Success From Investor Thinking to a Business Mindset
- 2. Vicki Wusche Lifestyle, freedom to spend time and money What are you focused on? “I want to remember” “Why?” “So I can be myself, be who I was” “It is each man’s quest to find out who he truly is but the answer to that lies in the present not in the past as it is for all of us.” “The past is a construct of the mind, it blinds us, it fools us into believing it, but the heart wants to live in the present, look there, you’ll find your answer.” from Total Recall 2011 Bill Nighy talking to Colin Farrell www.TheSourcersApprentice.com
- 3. From “just” investing to building a sustainable business; 7 steps to success 1. You can’t focus unless you know why 2. Step away from the crowd – go commercial 3. Learn from your mistakes (and others) 4. Create rules you stick to 5. Where’s the opportunity (it doesn’t have to be a new idea) 6. Its not the size that matters it’s the cashflow 7. Be accountable www.TheSourcersApprentice.com
- 4. Why are you investing in property? Cashflow Capital Financial Security What about life style Freedom More time? Click Here to watch the video http://youtu.be/Pzz1dDQcsyc www.TheSourcersApprentice.com
- 5. Go Commercial Think of yourself as a business and speak to banks directly Create a commercial business relationship and get access to funding Click Here to watch the video http://youtu.be/xUzA2yPfkEw www.TheSourcersApprentice.com
- 6. Learn from your mistakes Analyse your deals Write goals and review their success Get a coach or mentor and talk about plans and deals The best lessons are often found in deals that went wrong – it helps find areas for development Click Here to watch the video http://youtu.be/sggVwOHLAyA www.TheSourcersApprentice.com
- 7. Create rules and systems And then stick to them A rule is something that works So do it again www.TheSourcersApprentice.com
- 8. Where is the opportunity? To make more money from what you know? What can you do for others? Where can you increase the return? Where can you save costs? Profit = income – expenses Click Here to watch the video http://youtu.be/_d0TaV6njTk www.TheSourcersApprentice.com
- 9. Its not the size that matters! It’s the cashflow Click Here to watch the video http://youtu.be/Blju2WsGsTM www.TheSourcersApprentice.com
- 10. Be accountable 1. Write goals for 2013 (why) 2. Have a business plan (commercial) 3. Get a coach or a mentor (learn) 4. Systemise your business (rules) 5. Make more money from property (opportunity) 6. Focus on the cash and its flow (size) 7. Track your results (Be accountable) Click Here to watch the video; Part 1 http://youtu.be/j64i-U_VTwU, Part 2 http://youtu.be/qmeknVz_Ubo www.TheSourcersApprentice.com
- 11. Something holding you back? Click Here for the Next Steps - http://youtu.be/mwFIa9GrEKE www.TheSourcersApprentice.com
- 12. Become a Property Sourcer in 21 days Starting Monday 29th April this unique six part webinar will give you all the knowledge you need to become a professional property sourcer in just 21 days. High impact – not for the faint hearted or curious – you will be pushed to success. The webinars include our investor toolkit for free and 30 minutes in the hot seat.You will become part of a growing community of successful investors – interested? Investment £999 including resource pack, ebooks, audio and a copy of the new intensive course – email Vicki for other dates and to see if this is right for you.Vicki@Wusche-Associates.co.uk www.TheSourcersApprentice.com
- 13. The Sourcers Apprentice At The Sourcers Apprentice we offer clients the opportunity to develop property investment as a business to increase their personal income, “Thank you very much to Loran and Vicki business acumen and be able to have the right for the great training. It was a great mixture of mind-setting, goal setting, work life balance for them. positive mental attitude and property investment. Very successful! You have a great synergy and instil a confidence As professional teachers we understand about within the audience. You are both very learning styles and learning construction. Our much 'down-to-earth' and very education programme is offered in a wide approachable.” RH variety of mediums from online to face to face. “There were some really good financial It is visual, auditory or written – you choose. tips in the webinar, whether investing in property, developing a business or simply wanting to understand the clever way in There are free materials and resources for those which you can leverage your money. LD who are curious and when you are ready to “This training provided me with the clear develop your property business to the next level focused steps to develop my property we are here to support your journey. business, these wonderful ladies have given 110% to all the participants, and I would completely recommend it if you are serious about creating wealth To find out how we can personally help you through property.” SM please call or send us an email to arrange a free, in confidence conversation. Ask@TheSourcersApprentice.com www.TheSourcersApprentice.com
- 14. Vicki Wusche and Loran Northey Vicki starting buying her own investment Loran is a successful entrepreneur with property portfolio in 2008 and by 2010 her own training and development she had enough rental income that she company, including a Harley Street does not have to work anymore – she can practice, since 2005. choose how she wants to spend her time. Loran has been investing in property since Vicki enjoys helping people discover how 2010 and is now financially secure and property can help them and through spends her time teaching The Sourcers personal strategy sessions and coaching Apprentice clients to become financially Vicki helps people think differently about more aware and more secure, something money and their property business. we all want in these turbulent times. And that is why Vicki wrote three books Like Vicki, Loran is a qualified teacher and entitled Using Other People’s Money; how trainer, and is a prolific developer of online to invest in property, Make More Money materials including her own books about From Property; from investor thinking to a having a better relationship with money so business mindset and Property for The you are able to grow your overall wealth. Next Generation; preparing your family for a wealthy future. www.twitter.com/VickiWusche www.twitter.com/LoranNorthey Ask@TheSourcersApprentice.com www.TheSourcersApprentice.com
- 15. Financial Disclaimer The Sourcers Apprentice,Vicki Wusche and Loran Northey are NOT a Financial Advisors, and do not give financial advice. Their role is to use their experience, knowledge and contacts to help you examine property as an investment opportunity, and be able to make informed decisions about your property business. You remain responsible for any decisions you make. You must carry out your own due diligence. All decisions you make are yours and yours alone. The Sourcers Apprentice;Vicki and Loran, accept no responsibility for any decisions you take, purchases you make or conclusions you reach. They are happy to refer you to any one of their team of professionals and financial experts - please ask. Ask@TheSourcersApprentice.com www.TheSourcersApprentice.com
- 16. For More Information please contact: E: Ask@TheSourcersApprentice.com P: 07795 492001 Vicki P: 07709 564426 Loran
Notes de l'éditeur
- In spring 2006 I was happily working as a university lecturer and working for the government implementing education strategy – June and I was redundant. I spent the next 6 months “trying” to be a consultant but as I did not invoice anyone I was really unemployed and realised that I was not good at selling myself – I could sell anyone else anything else – but asking you to pay for me and my time …….In early 2007 after a random email I found myself studying NLP, coaching, education studying mindset with Chris Howard, Johnnie Cass and Joanna Martin (similar to Tony Robbins only more effective in my opinion). I changed the way I looked at the world – I realised that everything was my responsibility, my choice, my decisions. The life I had was as a result of what I had done or not done and so the life I wanted would come as a result of what I did or did not do. That’s why I say that “what you do today will change what you can do forever”.I could do the hard luck story, single parent bullied child, divorced, bankrupt etc but that is not how I see myself – I acknowledge they were lessons and challenges I faced - that they have shaped who I am but they do not define who I will or could become.In the remake of Total Recall Houser (the Arne character played by Colin Farrell) says he wants to go into the mind machine the have his memories returned, and when asked why he replies “I want to remember” “Why?” asks Bill Nighy as the rebel leader. Mattius. “So I can be myself be who I was” Mattius replies “It is each man’s quest to find out who he truly is but the answer to that lies in the present not in the past as it is for all of us.” Houser “But the past tells us who we’ve become”Mattius “The past is a construct of the mind, it blinds us, it fools us into believing it, but the heart wants to live in the present, look there, you’ll find your answer.”My point is that by looking backwards we can become negative and I don’t see how that helps to drag old “labels” and negative memories into the present. It is not a pre-requisite of being wealthy that you have to have been a drug addict, victim with massive debts! What is more important is who are you today and what are you doing (daily) to achieve your goals.
- This presentation will take you through the 7 secrets to a sustainable business in property or any other businessBased on my experience I wrote Make More Money from Property; from investor thinking to a business mindset in 2012I realised that my experience as a university graduate and then lecturer meant that I could bring explicit business thinking in to the property world where I was investing. So many of the people around me where seemingly could up in the rush for cash mental stoked by TV programmes like Homes under the Hammer and saw property as a get rich scheme – I recognised that long term success would come from creating a sustainable business model built on cash flow rather than the size of the portfolio.
- Starting with WHY is so crucial – its easy to go to talks and events and get carried away with the next great strategy or popular idea – in fact what works for one person might not work for others – you may have different values, believes, you will have different circumstances and goals – so start there.Do you want cash to replace a job, or to help you fell more secure when you retire. Capital projects when they work can provide lump sums but they need to be repeated and can be risky in a slow market. Cash flow means your tenants becoem your employees earning money for your business and you simply manage them. As the managing director you actually manage the staff that manage the tenants – you manage the letting agent and they deal with the daily problems and trauma of tenants – while you have a holiday.I have always been clear – I want to dive all the warm waters of the world – I am Jacques Cousteau’s undiscovered rand daughter I want holidays and so I need a job or a business that pays me to have lots of holidays – that is why being a university lecturer was so great – long holidays – but I wanted more money. I also value my freedom to create and work according to my values and ethics so running my own business was an obvious choice. I will explain my investment strategy shortly, but first think of the lifestyle – so I want an “easy” business that allows me time off to have holidays. Lease options were never going to work for me – I would have NO asset, the only money in the deal ( in my opinion) would come through the tenant or tenant buyer – I would need to maintain the relationship with them my valuable asset – I would need to be a letting agent! That’s a 365 a year job! The same with rent to rent.I want tenants to move in and get on with their lives – buy and rent. I also want security form equity to guard against rate rises and a flat market – so I am not looking to get all my money back out of a deal. (Beware when someone talks about “ALL your money back out” do they mean all your deposit or all your buying costs or both – I assume that in this market I can only expect to get up to 50% of my case back out – there have been deals were I have got all my money out deposits and ALL costs but that is not the norm. Of course remortgaging affects cashflow and increases the overall number of properties you need to earn to hit you financial target)Do you know how much you need each month to survive, to thrive and then to live the life of your dreams. If not go to TheSourcersApprentice.com website (my training website) and download the free cash flow budgets and other resources to help you.When you know your personal financial target and your desired lifestyle then you can create your personal investment strategy that helps you set goals and created your ideal property investment business. This is a 5 part strategy session that I run with all my clients either for the sourcing business or for people that want to become mentees – without a plan there is no direction.
- Behave and think like a professional business owner. Don’t follow the crowd and be lazy just relying on TMW or BHX Midshires! Speak to a bank – lots of banks – take your business plan and “interview” them see who you think could be your business partner.Know who you are, what you want to achieve, and why that is a good idea, include examples of deals completed or deals you are targeted – its does not need to be in Excel – I used powerpoint and was accepted by RBS in their Bishopsgate branch handling business with over £1million turn over per annum.If you are in London and investing in London check out Metro Bank – at the very least they are an excellent business bank – free banking – open 7 days a week til 8pm and prepared to support local businesses doing local business!
- This is so obvious …..Don’t fear the fear embrace it as a sign you are growing your business and your own mindset.Use the your business sector forums to ask questions and test out ideas – they are so knowledgeable and supportive.My best lessons have come from deals that have gone wrong. Valley Road taught me about surveyors (can’t be trusted and totally focused on their own objectives – never argue with them), No money down deals – learn all about the creative financing you are using – it could be mortgage fraud, vendors can also be mad and stressed, interest rates will rise!!! And that was one deal – they are my lessons – my experiences and have shaped my investment strategy.Cautious – maybe – built to last definitely – mortgage fraud or over gearing definitely NOT
- If it working well do it again – refine it and do more of itSo if you are buying initially for yourself and you run out of money – present the concept to family and friends then to the general public – there are more people out there then here on the inside with us. What do you know, how can you do it better, who could you help become financially free.I have used my experience as a university lecturer and teacher-by-heart, to share my knowledge and experience with others. TheSourcersApprentice.com and my http://youtube.com/thepropertymermaid is full of resources and links to free materials, videos, webinars and my books. We also run courses including Become a Property Sourcer in 21days starting 28thjanuaryWhat do you know – what do you need to know?
- So where is your opportunity What can you do for othersHow can you make more money from what you knowWhen I wrote Make More Money from property (my second book – of 3 written and published in 2012) I recognised that no matter what you argue we are all property sourcers – or could be.Buying your own portfolio – you are your own client – think like that and you will create a better businessSourcing for others – enough saidOthers sourcing for you – become a referrerNot buying yet – then refer others deals and get a commissionI am working with my small group of mentees to help them establish their own property businesses. Two of them are grasping the technical and mental skills to such extent that they are now working with me for a year on a business partner apprenticeship. Collectively we are sourcing deals and clients for the mutual benefit of all. When mentees or contacts refer clients to me then they get a commission – its win-win-win for everyone.Remember when you know how much you need to earn there is always plenty in every deal for everyone to benefitThe other aspect for me is that you need to manage expenses as profit is what is left of your income after expenses are paid.That is why I don’t do guerrilla marketing, and leaflets and postcards. (leaflets need not only the expense of printing which can be cheap but the delivery costs and making sure that “Johnnie” delivery to letter boxes and not just the bin round the back !!!)For me a motivated seller goes to an estate agent who is paid to sell the house to me! Easy!Okay I am not looking to get all my money back out – I am also not looking to sell deals to investors like you in the room – I am selling to the general public that know property is a good idea -0 that are risk adverse – often very clued up on investment opportunities and I can present deals that are offering 15-25% ROI (return on investment). I charge £7,000 to find, fix and fill the deals. My clients are happy working hard in their jobs – they just want a great return on their investments and I can afford to share my commission with my mentees and referrers and have the lifestyle I want….Where is your opportunity?
- Cashflow – not the size of your portfolio – is what matters!By leaving some cash in the deal and maximising the return I can “afford” to have a smaller portfolio of high cashflow that takes less management and means more time to do other things. I started August 2008 and by Autumn 2010 I was financially free. I took 18 months off work to be with my friend dying of cancer and then during the subsequent grieving process I really started to understand the value of live and just how much my time is worth.What is your hourly rate? I charge £197 for a single hour and then that reduces if you “buy” more of my hours in a junk. Why? Because I know what I could be doing with my time and how I want to spend it – so by setting my hourly rate I can decide if a strategy will give me enough money to decide to not take that holiday or go for that walk.I realised that network marketing was earning me £20 per client but taking an afternoon to source 6 clients, and 2.5 hours to travel to and see a client just using the visit alone meant I was earning £8 an hour – Tesco pays more. I worked with a mentee that had been learning Lease options with someone else and we calculated her hourly rate at £2.30 per hour.Charging a sourcing fee – at a fair rate calculated on average hours and hourly rate – is a quicker route to cash flow, these sourcing fees can be saved and then invested in your own portfolio. Every 6 deals I sell buys me an HMO or a Buy-to-let and a holiday! Not my money invested so I am not worried about getting it all back out of the deal. 6 deals is approximately 60 days works spread over what 6 months to allow for gradually buying and taking through the mortgage process. That’s not hard work and can easily be doubled or tripled if you want to work harder…..
- So there were 7 secrets to success. Turning them on their heads – here they are again
- If something is holding you back – is it real or imagineSignificant or just a gold fish !!??Sort it out – one life – live it ….Get help – can I help?