Personal Information
Entreprise/Lieu de travail
London United Kingdom
Secteur d’activité
Advertising / Marketing / PR
Site Web
wave.umww.com/
À propos
UM embarked on the Wave project back in
2006 to measure the scale & impact of social
media across the globe. Eight years on, it is
now the largest and longest-running social
media tracker in the world. Over the course
of this project Wave has taught us that this
is not just a story of unprecedented growth
but also one of social evolution. Therefore,
with each Wave we strive to widen & deepen
our understanding of social media & bring
the insight that will help brands navigate
successfully.
Wave 8 - The Language of Content
demonstrates that understanding the power
of content as a ‘social commodity’ that people
want to share is key to creating more powerful social strategies.
Mots-clés
social media
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glen parker
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content marketing
web 2.0
the global impact
wave 1
wave 2
mobility
when did we start trusting strangers
wave 3
wave 4
power to the people
wave 5
socialisation of brands
business of social
wave 6
consumer
brand
privacy
progression
diversion
learning
recognition
relationship
trends
needs
facebook
linkedin
twitter
wave 7
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