Personal Information
Entreprise/Lieu de travail
London United Kingdom
Secteur d’activité
Advertising / Marketing / PR
Site Web
wave.umww.com/
À propos
UM embarked on the Wave project back in
2006 to measure the scale & impact of social
media across the globe. Eight years on, it is
now the largest and longest-running social
media tracker in the world. Over the course
of this project Wave has taught us that this
is not just a story of unprecedented growth
but also one of social evolution. Therefore,
with each Wave we strive to widen & deepen
our understanding of social media & bring
the insight that will help brands navigate
successfully.
Wave 8 - The Language of Content
demonstrates that understanding the power
of content as a ‘social commodity’ that people
want to share is key to creating more powerful social strategies.
Mots-clés
social media
um
global social
umww
social strategy
glen parker
universal mccann
social
wave
apac
cee
emea
sm
global
wave8
language of content
content marketing
web 2.0
the global impact
wave 1
wave 2
mobility
when did we start trusting strangers
wave 3
wave 4
power to the people
wave 5
socialisation of brands
business of social
wave 6
consumer
brand
privacy
progression
diversion
learning
recognition
relationship
trends
needs
facebook
linkedin
twitter
wave 7
Tout plus
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Personal Information
Entreprise/Lieu de travail
London United Kingdom
Secteur d’activité
Advertising / Marketing / PR
Site Web
wave.umww.com/
À propos
UM embarked on the Wave project back in
2006 to measure the scale & impact of social
media across the globe. Eight years on, it is
now the largest and longest-running social
media tracker in the world. Over the course
of this project Wave has taught us that this
is not just a story of unprecedented growth
but also one of social evolution. Therefore,
with each Wave we strive to widen & deepen
our understanding of social media & bring
the insight that will help brands navigate
successfully.
Wave 8 - The Language of Content
demonstrates that understanding the power
of content as a ‘social commodity’ that people
want to share is key to creating more powerful social strategies.
Mots-clés
social media
um
global social
umww
social strategy
glen parker
universal mccann
social
wave
apac
cee
emea
sm
global
wave8
language of content
content marketing
web 2.0
the global impact
wave 1
wave 2
mobility
when did we start trusting strangers
wave 3
wave 4
power to the people
wave 5
socialisation of brands
business of social
wave 6
consumer
brand
privacy
progression
diversion
learning
recognition
relationship
trends
needs
facebook
linkedin
twitter
wave 7
Tout plus