Presentazione della seconda lezione del corso on-line su come migliorare le strategie web e massimizzare la presenza sui social media dei progetti LLP rivolto ai manager di Progetti Europei LLP. Tema: Selezionare gli strumenti di social media Author: Maria Ranieri Website: http://web2llp.eu/it/training/online-session-3-gestire-la-propria-presenza

1. Being on the Social Media.
Some examples of ‘good’ practice
Maria Ranieri
University of Florence
maria.ranieri@unifi.it

2. My specific point of view
• I’m an academic at the University of Florence
• I have been coordinating EU projects
• I’m dealing with social media, particularly
social networks, and their pedagogical
potential. For example, I have conducted some
research on groups of teachers in FB
(http://onlinelibrary.wiley.com/doi/10.1111/j.1467-
8535.2012.01356.x/abstract)
• I’m interested in increasing visibility of my
research projects and results

3. My online social presence
home page: http://www.lte-unifi.net/elgg/mran/
facebook: http://www.facebook.com/ranierimaria
twitter: http://twitter.com/emmeran
academia.edu: http://unifi.academia.edu/mariaranieri
researchgate:
https://www.researchgate.net/profile/Maria_Ranieri
cloudworks: http://cloudworks.ac.uk/user/view/4661
slideshare: http://www.slideshare.net/MariaRanieri1

4. 1. Context, Target and Aims
When defining a social media strategy to be
online, context, target and project’s aims
strongly impact on the type and the way social
media are used.
Since I’m particularly interested in
academics and teachers, I try to keep updated
social presence of my projects, particularly on
certain social network

5. An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook
• In 2012 I developed a Toolkit on Media Literacy
Education as part of the Virtual Stages Against
Violence (VSAV, http://virtualstages.eu) project.
• VSAS was financed by the Daphne III programme
with the aim of empowering young people through
the development of media critical awareness and
media literacy skills.
• VSAS was coordinated by CESIE (www.cesie.org), an
Italian NGO

6. • To promote this tool I wanted to reach teachers,
educators and scholars in Media education
• At this purpose I planned to main strategies:
– Disseminate the toolkit through academia.edu
– Select groups of teachers in Facebook
An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook

7. An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook

8. An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook

9. An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook

10. An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook

11. An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook

12. An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook

13. An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook
After months, it is difficult
old posts in FB

14. 2. Meaningful combination
of social tools
When defining a social media strategy to be
online, a meaningful combination
of social tools is also important to promote
your projects
Look at some examples…

15. An example: SoMobNet on Cloudworks &
Slideshare
• In 2012 I managed the research group SoMobNet. SoMobNet
stands for “Social Mobile Network to Enhance Community
Building for Adults’ Informal Learning”. It is a capacity
building network part-funfed by STELLAR, the only Network of
Excellence on TEL (Technology-Enhanced Learning) funded
within FP7 with the objective to unify the diverse TEL
communities.
• Partners include Università degli Studi di Firenze (Italy),
Institute of Education (UK), Istituto per le Tecnologie
Didattiche, Consiglio Nazionale delle Ricerche (Italy),
Universität Bremen (Germany), Attiko Vocational Training
Center (Greece) and LTRI, London Metropolitan University
(UK).
• SoMobNet website: http://www.somobnet.eu

16. An example: SoMobNet on Cloudworks &
Slideshare
• Since it was a research project, I wanted to mainly
reach scholars and particularly disseminate
presentations of the research study.
• At this purpose I planned to main strategies:
– Disseminate a presentation of the project through
cloudworks, a social network for academics
– Upload the presentationon slideshare

17. An example: SoMobNet on Cloudworks &
Slideshare

18. An example: SoMobNet on Cloudworks &
Slideshare

19. An example: SoMobNet on Cloudworks &
Slideshare

20. An example: SoMobNet on Cloudworks &
Slideshare

21. 3. Launching a project
When defining a social media strategy to be
online, it is also important to launch your
project online
Look at some examples…

22. An example: e-Engagement against Violence
• In 2012-13 I started a new project titled e-
Engagement against Violence (e-EAV). The project
aims at contrasting new populism and racism on the
digital media by promoting young people
empowerment.
• e-EAV is financed by the Daphne III programme.
• e-EAV is coordinated by the University of Florence.
• Website of the project:
http://www.engagementproject.eu

23. An example: e-Engagement against Violence
• To launch the project I have open a Facebook Fan
Page

24. An example: e-Engagement against Violence

25. An example: e-Engagement against Violence

26. An example: e-Engagement against Violence

27. Thank you!
Maria Ranieri
University of Florence
maria.ranieri@unifi.it