Learn about the available alternative fuels and technologies for taxi companies. Next, several area taxi companies will talk about the fuels and technologies they have incorporated into their fleets. Finally, a Clean Cities representative will talk about grants and incentives available to taxi companies.

1. The Union Cab Experience
Reducing Our Carbon Footprint
John McNamara, MMCCU
Business Manager (Union Cab of Madison)
PhD Candidate (St. Mary’s University)
gm@unioncab.coop

2. All Taxicabs are “green”
• Each cab replaces 18
or more car trips
• Avg. 1.45 pass/trip
not incl. driver
• Work in conjunction
with Mass and
Intercity Transit

3. Union Cab of Madison Coop
• Worker Owned Cooperative
– All “employees” are owners with equal
vote
– Safe and humane work environment
• 9-member board
– Elected from membership
– Power to make all decisions

4. Audit and Finance
Committee
Finance
Team
Green
Team
Education
Committee
the membership
Member Admin
Support Team
Steering
Team
Business
Manager
President
Elections
Committee
Board of
Directors
Governance Policy
Committee
Operations
Team
Street Marketing
Team
Human
Resources
Council
Policy
Code
HR Policy
Committee
Vice
President
Strategic Planning
Committee
the membership
the membership
Peer
Review
Steward
Council
Directors
Council
Workers
Council
Mediation
Council
Attendance
and Shortages
Behavior Review
Council
Accident Review
Council
“At a certain point, the policy manual becomes the boss.”—Melissa Hoover, USFWC

5. Embracing Good Stewardship
•
•
Propane Experiment in 1990’s
Core Values early 2000’s
– Membership Forums and Plebiscite
– “We are dedicated to operating our cooperative in an environmentally responsible
way.”
•
Creation of Green Team
– Mission to implement Core Values
– Tasked with finding an alternative test vehicle
– Created Buy-in
• No Idling Program
• Encouraged better driving habits (10% increase in fleet mpg)

6. Final Steps
•
Exploration of Alternative Fuels
– Spent a year researching fuel options
– Several months test driving different vehicles
– First Taxi Prius in Madison on June 1, 2010
•
Financial Crisis in 2011
–
–
–
–
WI Changed to Broker System for NEMT in 2011
Accelerate Retirement Plan
Replaced all 35 remaining sedans
Saved almost 8,500 gallons of fuel per month (refueling moved from every 12 days
to every 27 days)
– Savings:
• Approximately $30,000 per month
• Increased fleet mileage from 16.7 mpg to 24.77 mpg
• Reduced carbon footprint by 4,000 tons/year

7. Bob Frick
General Sales Manager for Badger Cab Co., Madison, WI
Office: 608-237-8024 Cell: 608-239-5678
rfrick@badgercab.com
 Employed at Badger Cab since 2005.
 Responsible for Commercial sales, hiring, training and retention of
drivers at Badger Cab.
 Prior experience as Vice President Sales, International Sales
Manager, and Territory Sales for Automotive Aftermarket Driveline
Component, engine, and transmission remanufacturers.
 Originally from St. Charles, IL, Higher Education at University of
Wisconsin – Whitewater; Madison resident since 1991, married to my
wife Susan since 1980, 2 sons, Andrew and Thomas, Andy a senior at
Carroll University, Waukesha, WI, and Tom a senior at UW
Whitewater.
Badger Cab Company
700 Cottage Grove Rd.
Madison, WI 53716