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COM-427 Final Presentation
1. TextPoll!
What social media platform is projected to have the
largest growth of users over the next four years?
https://www.polleverywhere.com/multiple_choice_polls/H94L7oztmaINm8C
2. ProjectedGrowth
16.8 Million (9.9%) 17.7 Million (26.5%) 42 Million (39.6%)
Source: http://totalaccess.emarketer.com/Results.aspx?dsNav=N:1236
6. Top25Instagraminfluencers
Why do these people succeed
on Instagram?
What kind of money is
behind their posts?
Source: http://simplymeasured.com/blog/who-is-the-most-engaging-influencer-on-instagram/#sm.bovokz2dldmvu1v6w628at7i
7. successstories
● Individuals, corporations, celebrities, activism
○ all different motives and beginnings, but all successful
● Found ways to connect with a niche audience
○ different than someone else’s
11. successstories
● Ben and Jerry’s
○ 594,000 followers
○ Post enticing pictures of
their product
○ 50,000 new followers after
only 4 posts
○ Topical- Marriage Equality &
Climate Change
Source:https://www.instagram.com/p/8BN4P2xkEm/?taken-
by=benandjerrys
http://www.skyword.com/contentstandard/enterprise-marketing/5-
brands-with-highly-successful-instagram-marketing-strategies/
Foodie/corporation
12. successstories
● Ben and Jerry’s
Instagram Video Mastery
Source: https://www.instagram.com/p/8BN4P2xkEm/?taken-by=benandjerrys
http://www.skyword.com/contentstandard/enterprise-marketing/5-brands-with-highly-successful-instagram-marketing-strategies/
Foodie/corporation