Soumettre la recherche
Mettre en ligne
Understanding different - Contextualising global user experience insights
•
2 j'aime
•
652 vues
World Usability Day - Wrocław
Suivre
Prezentacja Neila Pawley'a z FoolProof w ramach World Usability Day 2011 we Wrocławiu
Lire moins
Lire la suite
Business
Économie & finance
Signaler
Partager
Signaler
Partager
1 sur 39
Recommandé
UX w sprzedaży - nasze doświadczenia z prototypami interaktywnymi
UX w sprzedaży - nasze doświadczenia z prototypami interaktywnymi
World Usability Day - Wrocław
„Five users will find 85% of the usability problems” - and other myths about ...
„Five users will find 85% of the usability problems” - and other myths about ...
World Usability Day - Wrocław
Wpływ User-Centered Design na rzeczywistość
Wpływ User-Centered Design na rzeczywistość
World Usability Day - Wrocław
Cross channel experience design - projektowanie usług w świecie opanowanym pr...
Cross channel experience design - projektowanie usług w świecie opanowanym pr...
World Usability Day - Wrocław
How to use the Keystroke-Level Model to compare the efficiency of user interf...
How to use the Keystroke-Level Model to compare the efficiency of user interf...
World Usability Day - Wrocław
UKUPA Oct 2011 - Team Leadership Leslie Fountain
UKUPA Oct 2011 - Team Leadership Leslie Fountain
UXPA UK
Communic asia 2011 media consumer survey
Communic asia 2011 media consumer survey
EASTWEST Public Relations
Live trends timeless celebration
Live trends timeless celebration
BBDO/ Proximity Live
Recommandé
UX w sprzedaży - nasze doświadczenia z prototypami interaktywnymi
UX w sprzedaży - nasze doświadczenia z prototypami interaktywnymi
World Usability Day - Wrocław
„Five users will find 85% of the usability problems” - and other myths about ...
„Five users will find 85% of the usability problems” - and other myths about ...
World Usability Day - Wrocław
Wpływ User-Centered Design na rzeczywistość
Wpływ User-Centered Design na rzeczywistość
World Usability Day - Wrocław
Cross channel experience design - projektowanie usług w świecie opanowanym pr...
Cross channel experience design - projektowanie usług w świecie opanowanym pr...
World Usability Day - Wrocław
How to use the Keystroke-Level Model to compare the efficiency of user interf...
How to use the Keystroke-Level Model to compare the efficiency of user interf...
World Usability Day - Wrocław
UKUPA Oct 2011 - Team Leadership Leslie Fountain
UKUPA Oct 2011 - Team Leadership Leslie Fountain
UXPA UK
Communic asia 2011 media consumer survey
Communic asia 2011 media consumer survey
EASTWEST Public Relations
Live trends timeless celebration
Live trends timeless celebration
BBDO/ Proximity Live
Simcro Presentation
Simcro Presentation
Russell_Knutson
Optism Presentation IIR Mobile Marketing Conference - How Permission Mobile M...
Optism Presentation IIR Mobile Marketing Conference - How Permission Mobile M...
Optism
TV and Video Marketing | Olof Schybergson, Fjord | iStrategy, London
TV and Video Marketing | Olof Schybergson, Fjord | iStrategy, London
iStrategy
Ideagen Cork report
Ideagen Cork report
threesixty
BrandLife – Showing the Client What to Do Visually and What to Avoid
BrandLife – Showing the Client What to Do Visually and What to Avoid
The Advertising Research Foundation
Ipsos MORI End of Year Review 2012
Ipsos MORI End of Year Review 2012
Ipsos UK
Netflix social investor presentation draft v1
Netflix social investor presentation draft v1
natakom
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...
Dave King
Sizing up Facebook Stock Post-IPO
Sizing up Facebook Stock Post-IPO
Kris Tuttle
Phil Roebuck - Supercharge Your Business Success With LinkedIn - The Online B...
Phil Roebuck - Supercharge Your Business Success With LinkedIn - The Online B...
fbtslides
Roadshow asia pudding media
Roadshow asia pudding media
mobilesquared Ltd
Lenovo
Lenovo
Mayuri Gadkar
The Business Revolution - #HIMC NYC 1/12
The Business Revolution - #HIMC NYC 1/12
Darrell Whitelaw
Purposeful Mobile: Thoughts on Mobile Research - Confirmit
Purposeful Mobile: Thoughts on Mobile Research - Confirmit
Merlien Institute
Presentación Innovalley NASF
Presentación Innovalley NASF
NASF
Chris millington doro july 2010
Chris millington doro july 2010
3GDR
Understanding Mainland China Users
Understanding Mainland China Users
Elaine
Videocon
Videocon
9600763376
Fjord@ The Future of Broadcasting
Fjord@ The Future of Broadcasting
Fjord
Doro 810 Case For Resale
Doro 810 Case For Resale
hlopez_thedelozgroup_com
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
pujan9679
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Admir Softic
Contenu connexe
Similaire à Understanding different - Contextualising global user experience insights
Simcro Presentation
Simcro Presentation
Russell_Knutson
Optism Presentation IIR Mobile Marketing Conference - How Permission Mobile M...
Optism Presentation IIR Mobile Marketing Conference - How Permission Mobile M...
Optism
TV and Video Marketing | Olof Schybergson, Fjord | iStrategy, London
TV and Video Marketing | Olof Schybergson, Fjord | iStrategy, London
iStrategy
Ideagen Cork report
Ideagen Cork report
threesixty
BrandLife – Showing the Client What to Do Visually and What to Avoid
BrandLife – Showing the Client What to Do Visually and What to Avoid
The Advertising Research Foundation
Ipsos MORI End of Year Review 2012
Ipsos MORI End of Year Review 2012
Ipsos UK
Netflix social investor presentation draft v1
Netflix social investor presentation draft v1
natakom
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...
Dave King
Sizing up Facebook Stock Post-IPO
Sizing up Facebook Stock Post-IPO
Kris Tuttle
Phil Roebuck - Supercharge Your Business Success With LinkedIn - The Online B...
Phil Roebuck - Supercharge Your Business Success With LinkedIn - The Online B...
fbtslides
Roadshow asia pudding media
Roadshow asia pudding media
mobilesquared Ltd
Lenovo
Lenovo
Mayuri Gadkar
The Business Revolution - #HIMC NYC 1/12
The Business Revolution - #HIMC NYC 1/12
Darrell Whitelaw
Purposeful Mobile: Thoughts on Mobile Research - Confirmit
Purposeful Mobile: Thoughts on Mobile Research - Confirmit
Merlien Institute
Presentación Innovalley NASF
Presentación Innovalley NASF
NASF
Chris millington doro july 2010
Chris millington doro july 2010
3GDR
Understanding Mainland China Users
Understanding Mainland China Users
Elaine
Videocon
Videocon
9600763376
Fjord@ The Future of Broadcasting
Fjord@ The Future of Broadcasting
Fjord
Doro 810 Case For Resale
Doro 810 Case For Resale
hlopez_thedelozgroup_com
Similaire à Understanding different - Contextualising global user experience insights
(20)
Simcro Presentation
Simcro Presentation
Optism Presentation IIR Mobile Marketing Conference - How Permission Mobile M...
Optism Presentation IIR Mobile Marketing Conference - How Permission Mobile M...
TV and Video Marketing | Olof Schybergson, Fjord | iStrategy, London
TV and Video Marketing | Olof Schybergson, Fjord | iStrategy, London
Ideagen Cork report
Ideagen Cork report
BrandLife – Showing the Client What to Do Visually and What to Avoid
BrandLife – Showing the Client What to Do Visually and What to Avoid
Ipsos MORI End of Year Review 2012
Ipsos MORI End of Year Review 2012
Netflix social investor presentation draft v1
Netflix social investor presentation draft v1
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...
Mobile Research in Emerging Markets - Heineken Goes Mobile in Africa and The ...
Sizing up Facebook Stock Post-IPO
Sizing up Facebook Stock Post-IPO
Phil Roebuck - Supercharge Your Business Success With LinkedIn - The Online B...
Phil Roebuck - Supercharge Your Business Success With LinkedIn - The Online B...
Roadshow asia pudding media
Roadshow asia pudding media
Lenovo
Lenovo
The Business Revolution - #HIMC NYC 1/12
The Business Revolution - #HIMC NYC 1/12
Purposeful Mobile: Thoughts on Mobile Research - Confirmit
Purposeful Mobile: Thoughts on Mobile Research - Confirmit
Presentación Innovalley NASF
Presentación Innovalley NASF
Chris millington doro july 2010
Chris millington doro july 2010
Understanding Mainland China Users
Understanding Mainland China Users
Videocon
Videocon
Fjord@ The Future of Broadcasting
Fjord@ The Future of Broadcasting
Doro 810 Case For Resale
Doro 810 Case For Resale
Dernier
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
pujan9679
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Admir Softic
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
kajalroy875762
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
pr788182
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
pr788182
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
pr788182
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon investment
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Tim Wilson
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
kcpayne
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
kajalroy875762
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
PanhandleOilandGas
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
ssuserf63bd7
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
CannaBusinessPlans
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Adnet Communications
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
pr788182
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
meghakumariji156
Dernier
(20)
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Understanding different - Contextualising global user experience insights
1.
Understanding different Contextualising global
user experience insights 17.11.2011
2.
Contents •
Differences or similarities • Research options • Cherry picking Hofstede • 5 lessons learnt © 2011 Foolproof Limited 2
3.
Cultural difference People from
different cultures: • Perceive things in a different manner • Have different ideals and stereotypes • Have different tastes, attitudes, life cycles, customs and rituals © 2011 Foolproof Limited 3
4.
Core contextual truths Some
things are the same wherever you go • Online aware but non technical • Consumers are time poor • Prioritising requirements is sometimes difficult • Increased propensity to transact online • Convenience main driver of online use • Security and trust are essential • Multi-modal browsing becoming the norm for many markets © 2011 Foolproof Limited 4
5.
Shared experience arising
from new technology will overshadow local values and lead to consumers around the globe to desire standardisation. Theodore Levitt © 2011 Foolproof Limited 5
6.
80 :
: 20 © 2011 Foolproof Limited 6
7.
4 options for
international research 1. Travel to foreign country yourself 2. Run the research remotely 3. Hire a local consultant to run research 4. Have staff from local branch conduct research © 2011 Foolproof Limited 7
8.
Hofstede - Cultural
dimensions Why should interviews and reactions differ between Sao Paulo and London • Power / distance • Individualism / collectivism • Masculine / feminism • Uncertainty avoidance • Long / short termism © 2011 Foolproof Limited 8
9.
Power / distance
High Low China . . . . . . 80 USA . . . . . . 40 UAE . . . . . . 80 Australia . . . . 36 Iraq . . . . . . 80 UK . . . . . . 35 Brazil . . . . . . 69 © 2011 Foolproof Limited 9
10.
Individualism / collectivism
High Low US . . . . . . 90 UAE . . . . . . 38 Australia . . . . 90 Iraq . . . . . . 38 UK . . . . . . 89 Brazil . . . . . . 38 China . . . . . . 20 © 2011 Foolproof Limited 10
11.
Uncertainty avoidance
High Low Japan . . . . . . 92 UK . . . . . . 35 S America . . 80 Hong Kong . . 29 Germany . . . . 65 Denmark . . . . 23 Singapore . . . 8 © 2011 Foolproof Limited 11
12.
Technology innovations are
an extension of the self allowing us to do more of what we already do, more efficiently. Marshall McLuhan © 2011 Foolproof Limited 12
13.
1. Select location
carefully © 2011 Foolproof Limited 13
14.
How many countries
are ideal? All the countries that the client operates in • HSBC have business account operations in 57 countries Practicality dictates cherry picking Neilson suggests one in each region • 13 countries in ASP alone • How do you find the right ones? • Is Hong Kong the same as Hanoi? • Is Taiwan the same as Singapore? © 2011 Foolproof Limited 14
15.
Brazil
India China Russia USA Land mass Land mass Land mass Land mass Land mass 8,511,965 sq km 3,287,590 sq km 9,996,960 sq km 17,075,400 sq km 9,629,091 sq km Population Population Population Population Population 193,000,000 1,211,000,000 1,340,000,000 141,000,000 305,000,000 Languages Ethnic groups Languages States 22 56 27 50 © 2011 Foolproof Limited 15
16.
Soft drink colloquialism
in the US Pop Coke Soda Other © 2011 Foolproof Limited 16
17.
3. Methodology &
informed moderation © 2011 Foolproof Limited 17
18.
Methodology
© 2011 Foolproof Limited 18
19.
Reduced disclosure
© 2011 Foolproof Limited 19
20.
Silence is golden
© 2011 Foolproof Limited 20
21.
Direct
Indirect Precise Elaborate Keep it simple & quick Respect Reduce emotion Whites of the eyes Less is more Rich & expressive Remote can be easier Body language Conflicting styles © 2011 Foolproof Limited 21
22.
2. Understanding context
© 2011 Foolproof Limited 22
23.
Introducing a security
token © 2011 Foolproof Limited 23
24.
Why ?
© 2011 Foolproof Limited 24
25.
“Dipping”
© 2011 Foolproof Limited 25
26.
© 2011 Foolproof
Limited 26
27.
Quick napping
© 2011 Foolproof Limited 27
28.
© 2011 Foolproof
Limited 28
29.
Life insurance A global
bank wanted to maximise its online sales of insurance products in the ASP region: • Created the prototype site in the UK • Used internally derived copy • Carried a range of standard imagery © 2011 Foolproof Limited 29
30.
West
East © 2011 Foolproof Limited 30
31.
4. The journey
to work © 2011 Foolproof Limited 31
32.
Smart card payment
systems © 2011 Foolproof Limited 32
33.
Mobile access
© 2011 Foolproof Limited 33
34.
5. Don’t miss
the small stuff © 2011 Foolproof Limited 34
35.
Current Account
© 2011 Foolproof Limited 35
36.
Brazil
India China Russia USA DD/MM/YYYY DD/MM/YYYY YYYY/MM/DD DD/MM/YYYY MM/DD/YYYY © 2011 Foolproof Limited 36
37.
Distance
Time © 2011 Foolproof Limited 37
38.
1.
Select location carefully 2. Methodology & informed moderation 3. Understanding context 4. The journey to work 5. Don’t miss the small stuff © 2011 Foolproof Limited 38
39.
Contact Neil Pawley Principal
Consultant neil.pawley@foolproof.co.uk +44 (0)7831 320 813 Foolproof Harella House 90-98 Goswell Road London EC1V 7DF +44 (0)20 733 6700 www.foolproof.co.uk