50. Live!
Shared
Content
One Way
& Static
You share. Video
Owned People use.
Magazine
You say.
Print
You said. You Write.
People like! She said.
Intra Brochure
You Print. Blogs
Your He said. PicsYou Mail.
AD
Company
www Mail
Your serious
Banner
You all laughed!
business face Blah,
Extra Blah
News‐
letter
PDF
Social Media Channels
51. Owned
Let people share.
Intra
Does your site have these?
Your www
Company
Extra
Owned Channels
52. Old is still good
One Way Printed content can be
& Static transformed into social
Magazine
media formats
Print
Brochure
Basics
Your AD
Company
Mail Banner Correct information?
All the stuff is linking back
to you?
News‐
letter
Right Info?
Are all your employees here?
Are all your feeds linked here?
One Way & Static Channels
53. Shared
Content
Select and use Video
Don’t use them all.
Pick the ones that suit your
needs.
Pick the ones your audience
are most familiar with.
Your Pics
Company
PDF
Shared Content Channels
54. Live!
This is not a must
But it helps getting your
message through
Ask First Blogs
What mediums are your
Your audience using
Company
All aboard! Blah,
Train your staff to be social Blah
media savvy.
Live Channels
55. Now link them all Live!
Shared
together! Content
Link, Link, Link. One Way
& Static
Ask people to join the discussion
Magazine
Owned
Intra
Your AD
Company
www Less Control = Increased Risk
Banner
Your Palette