101 explaining what is social media

1. Explained the simple way…
Prepared by
Ahmed Hussam ‐ MCP, MCDBA, GAIQ, AUGM
Social Media Consultant
OT Ventures

2. *Wikipedia
People having conversations

3. *Wikipedia
Online

4. *Wikipedia
Powered by…

5. *Xplane Visual Thinking: Did You Know 4.0
10 million views monthly, collectively (200 yrs)

6. *Xplane Visual Thinking: Did You Know 4.0
250m unique visitors monthly (6 years)

7. John McCain raised $11 Million

8. Obama raised $55 Million

9. *Wikipedia
6 Degrees of Separation

10. 10 levels of intimacy in communication

11. Some interesting numbers

12. People spend >16 hours/week online
96% of them have joined a Social Network
They have an average of 53 online friends.
*SocialMediaToday.com

13. 34%
of bloggers post opinions about products & brands
on their blog
*SocialMediaToday.com

14. 32%
trust bloggers’ opinions on products & services
• 78% of people trust recommendations of other consumers
• only 14% of people trust advertisements
*SocialMediaToday.com

15. *Flowtown
Choosing your Social Media “Landscape”

16. *Flowtown
Choosing your Social Media “Landscape”

17. Choosing your Social Media “Landscape”

18. Choosing your Social Media “Landscape”

19. Choosing your Social Media “Landscape”

21. CNET studies show that
“Wikipedia is as accurate as Britannica”
*Wikipedia – August 2010
7+ million articles (3.5m in English)

23. 574 458 280
*Facebakers – 25 November 2010

25. Egypt
Top Brand: Vodafone
Saudi Arabia
Top Brand: Xbox
Emirates
Top Brand: Emirates Airlines
*Facebakers – 25 November 2010

26. 60 million status updates posted each day.
3 billion photos upload each month.
5 billion pieces of content shared each week.
3.5 million events created each month.
1.5 million business active pages.
20 million become page fans each day.
55min spent each day by average user.
200 million mobile active users
*Facebakers

28. *Flowtown: Google/Neilsen/YouTube/Wikipedia

29. *Website‐Monitoring.com

31. Feb 2010: The man your man could smell like.

32. The return

33. 187
Customized video response campaign over 3 days
The Old Spice YouTube channel became the
all time most viewed channel.
They also responded to comments and tweets

34. “GENIUS. Shirtless Old Spice guy replies on
Twitter w/ hilarious personalized videos,”
@alyssa_milano
1,155,008
$100,000 National Wildlife Gulf Oil Spill Fund

35. 6 million views in day one.
20 million views by day three.
40 million views in the first week.
2700% increase in Old Spice Twitter followers.
800% Increase in Facebook fan interaction.
300% Increase in Oldspice.com site traffic .
1.4 billion impressions.
107% increase in sales.
*Facebakers

37. “http://twitpic.com/135xa ‐ There's a
plane in the Hudson. I'm on the ferry
going to pick up the people. Crazy.”
@jkrums
*Janis Krums ‐ 12:36 PM Jan 15th, 2009
The power of Twitter

38. Before Twitter

39. After Twitter

40. *Edison research – April 2010

41. “Dear @SouthwestAir ‐ I know I'm
fat, but was Captain Leysath really
justified in throwing me off a flight
for which I was already seated?.”
@ThatKevinSmith
*Kevin Smith ‐ 03:52 AM Feb 14th, 2010
The power of Twitter

42. What should I do?

43. Old Communication Model: Monologue

44. I WANT
YOUR
MONEY
*University of Washington study
Average 1000 advertising messages daily

45. New Communication Model: Dialogue

46. 1. Define your presence
Choose social platforms that suit your needs and audience
*SocialMediaToday.com

47. 2. Listen
It’s FREE market research and a new way of
understanding markets

48. 3. Participate in conversations
• Messages are NOT conversations!
• Don’t try to CONTROL the conversation.

49. 4. Create your evangelists
• Let people feel OWNERSHIP of your brand

50. Live!
Shared
Content
One Way
& Static
You share. Video
Owned People use.
Magazine
You say.
Print
You said. You Write.
People like! She said.
Intra Brochure
You Print. Blogs
Your He said. PicsYou Mail.
AD
Company
www Mail
Your serious
Banner
You all laughed!
business face Blah,
Extra Blah
News‐
letter
PDF
Social Media Channels

51. Owned
Let people share.
Intra
Does your site have these?
Your www
Company
Extra
Owned Channels

52. Old is still good
One Way Printed content can be
& Static transformed into social
Magazine
media formats
Print
Brochure
Basics
Your AD
Company
Mail Banner Correct information?
All the stuff is linking back
to you?
News‐
letter
Right Info?
Are all your employees here?
Are all your feeds linked here?
One Way & Static Channels

53. Shared
Content
Select and use Video
Don’t use them all.
Pick the ones that suit your
needs.
Pick the ones your audience
are most familiar with.
Your Pics
Company
PDF
Shared Content Channels

54. Live!
This is not a must
But it helps getting your
message through
Ask First Blogs
What mediums are your
Your audience using
Company
All aboard! Blah,
Train your staff to be social Blah
media savvy.
Live Channels

55. Now link them all Live!
Shared
together! Content
Link, Link, Link. One Way
& Static
Ask people to join the discussion
Magazine
Owned
Intra
Your AD
Company
www Less Control = Increased Risk
Banner
Your Palette

56. Social Media “Guru”

57. Social Media “Guru”

58. Social Media skillset

59. *Tom Fishburne ©2005
Word of Mouth

60. The Social Media Effect

61. *Brian Solis: The Social Media Manifesto
“Content is the new democracy and
we the people, are ensuring that our
voices are heard.”
The New Democracy

62. Thank You
Prepared by
Ahmed Hussam ‐ MCP, MCDBA, GAIQ, AUGM
Social Media Consultant
OT Ventures
Mail: ahmed.hussam@mail.link.net
Facebook: facebook.com/ahussam
Twitter: @ahussam
YouTube: youtube.com/ahussam