6. Social Value Orientation (social psychology):
1. Altruistic: Desire to maximize the welfare of others
2. Cooperative: Desire to maximize joint outcomes
3. Individualistic: Desire to maximize own welfare
4. Competitive: Desire to maximize own welfare relative to others
5. Aggressive: Desire to maximize the welfare of the other
P2P Foundation
7.
8.
9. If a reward --money, awards, praise, or winning a contest-- comes
to be seen as the reason one is engaging in an activity, that
activity will be viewed as less enjoyable in its own right.
Alfred Kohn
via Aaron Dignan’s Game Frame
10. Extrinsic versus Intrinsic motivation
(someone wants you to do it) (you want to do it)
positivesharing.com
11. What Enhances Intrinsic Motivation:
1. Challenge: Being able to challenge yourself and accomplish new tasks
2. Control: Having choice over what to do
3. Cooperation: Being able to work with and help others
4. Recognition: Getting meaningful, positive recognition for your work
P2P Foundation
18. Apply game design
thinking when:
1. The activity can be learned
2. The player can be measured
3. The play can be rewarded real time
Daniel Cook
(Spry Fox co-founder)
via Aaron Dignan’s Game Frame
19. Good behavioral games, then, should reveal
something fundamental about the underlying activities
they re built around. Achieving this requires examining
the structure of our own activities and experiences in
more depth than ever before. This process of
observation and inquiry is the precursor to design.
Indeed, to reshape the world around us--our
workplace, our schools, our homes--we must become
behavioral game designers.
Aaron Dignan
