App IBIMET CNR Firenze sviluppata da Tiziana De Filippis Senior Researcher e Leandro Rocchi Software Developer CNR Mail Contacts www.ibimet.cnr.it t.de.filippis@ibimet.cnr.it l.rocchi@ibimet.cnr.it

1. Food Awareness, Food Transparency
and Future Internet
Smart Agri Food: 3 use case domains

2. Food Awareness, Food Transparency and Future Internet
Current challenges

3. Food Awareness, Food Transparency and Future Internet
Current challenges
Transparency is not meant to know
everything but to create
awareness on the issues
consumers are interested in,
involving information on the safety
and quality of products and
processes, and increasingly on
issues around environmental,
social, and ethical aspects.

4. OBJECTIVES
To satisfy needs of each consumer by providing transparent and
tailored information about agrifood products, using FI.
I am a Royal Gala apple from
south Spain, I was grown
without pesticides following
organic farming criteria, I have
been here for 1 day, my carbon
footprint is 1,2 kg CO2e.

5. The role of consumer
in the future supermarket user-centric business
Objective of the consumer
To take informed decisions,
based on reliable information
adjusted to my own interests
and motivations

6. The role of consumer
in the future supermarket user-centric business
Objective of the supermarket
To help my customers to
find the preferred products
for them

7. Future Supermarket ?
Consumer tailored label
Mobile phone as the gateway for the customer to interact with supermarket capabilities.

8. DIFFUSIONE DI SMARTPHONE

9. Fresh Fruits and Vegetables
APP ANDROID
2. Fotografa Il QRcode del prodotto
1. Installa l’APP_FFV (schermata con info del prototipo) 3. Leggi le informazioni del QRcode
http://149.139.16.29/getAndroidMockup personalizzato per il consumatore
Es: Nome prodotto, indici di
Contatti: Tiziana De Filippis e Leandro Rocchi sostenibilità, provenienza, consumo
CNR-IBIMET, via G. Caproni 8 - Firenze CO2, etc.